AdExchanger News for Wednesday, June 19, 2019

Today's Must Read - How Unilever Navigates A Messy Media Landscape [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, June 19 Join Us [PROGRAMMATIC I/O New York: First Speakers Announced]( - This fall's speaker lineup includes NBC Universal, T-Mobile, IBM and Cadillac. Join us October 15-16 at the New York Hilton Midtown. --------------------------------------------------------------- Today's Must Read [How Unilever Navigates A Messy Media Landscape]( CPG giant Unilever has 400 brands in its portfolio. Multiply that by a fragmented media landscape, an international consumer base and a crowded vendor ecosystem and it’s fair to say that Unilever’s global media manager, Luis Di Como, has a complex job… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Salesforce Gets Serious About CDPs With Revamped Customer 360 Product]( Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at its Connections conference in Chicago… [More.]( [Ebay Tests AI Recommendation Tool To Up The Ante On Its Marketing Experiments]( EBay has been using a tool from marketing intelligence startup Admetrics, released Tuesday, that uses AI to automatically run thousands of concurrent tests and make recommendations in real time… [More.]( [Does Your Keyword Blocking List Still Spark Joy?]( Outdated keyword blocking lists can lead to marketers missing out on safe content and valuable scale… [More.]( [Global Alliance For Responsible Media Will Tackle Harmful Content On Platforms]( Top brands, media agencies, industry associations and the platforms have formed the Global Alliance For Responsible Media to make media sustainable and a force for good… [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up Adobe On A Cloud Adobe bragged about its[customer data platform]( Tuesday on the company’s second quarter earnings call. The marketing clouds are going for broke this week on the CDP front – Adobe, Salesforce and Oracle all made CDP-related announcements – but Adobe has an edge, claims CEO Shantanu Narayen. “We have the data and the content to differentiate us in terms of customer traction across different channel points,” he said, pointing to Adobe’s street cred with its audience management solutions and the DMP it brought on board with the acquisition of Demdex way back in 2011. But the enterprise cloud solution market is massive enough – worth somewhere north of $70 billion – that this isn’t a winner-takes-all situation, Narayen said. “There is just so much opportunity.” It was a strong quarter for Adobe, with 25% year-over-year overall revenue growth to $2.74 billion, including $784 million – a 34% YoY uptick – for Adobe Experience Cloud, which houses Adobe’s Marketing, Analytics and Advertising products. But who’s going to run it?[Brad Rencher](, a key executive in charge of integrating Adobe’s marketing cloud products, exited the company in January. Narayen is leading that business himself until a replacement for Rencher is found. There isn’t one yet. “The search continues, but we haven’t missed a beat,” Narayen said. “It is not hampering the progress at all in terms of what we need to do.” Snap Is Back Snap shares rose nearly 10% Tuesday after BTIG analysts increased their price target. Having lost ground – and the confidence of many investors – due to the popularity of copycat Instagram Stories, Snap has made a number of moves that shows its recovery plan is working, the analysts said. A gender-swapping feature increased daily active users, a gaming product could boost engagement and a forthcoming Snap ad network teased this April shows promise. But even without the boost from BTIG, the stock has been on a slow rebound this year. Read [more](. Open For Business OpenAP added a new partner on Tuesday – NCC Media – just a couple months after it lost founding member WarnerMedia ([Xandr has plans of its own](). NCC Media, the ad sales group co-owned by Comcast, Cox and Charter, has hooks into 45 million addressable US households. It will use the standardized campaign planning and measurement created by the TV publisher consortium across its addressable inventory. David Levy, OpenAP’s new CEO, called the partnership “the first major step in a transformative alignment between MVPDs and programmers.” And so hope springs eternal as broadcasters collaborate in an attempt to make cross-publisher audience targeting – backed by independent measurement – into a reality. [Read the release](, and[Adweek has more](. Unleashing Libra Facebook has launched its cryptocurrency initiative, dubbed “Libra.” The new currency is backed by a consortium of venture capital investors, ecommerce companies, mobile apps, including Uber, Lyft and Spotify, blockchain service providers, nonprofits and transaction processors, like Visa, Mastercard, Stripe and Paypal. The Block, a crypto industry publisher, [first reported]( the full list of Libra partners last week. Facebook needs a diverse network of partners to get Libra off the ground, to back the currency with actual cash, process payments and create ways to “cash out,” so to speak, by shopping, donating or booking rides and trips. Facebook is still looking to round out a group of about 100 financial backers, each of which is expected to contribute at least $10 million upfront, with annual costs of a quarter million or more. In exchange, each will manage a “node,” which allows access to the network, and have voting rights within the Libra governing association. “The internet has changed the way we communicate and access information. Why hasn't it done the same for money?” wrote Kevin Weil, Facebook’s VP of blockchain product, in a [Twitter thread]( about the launch. But Wait, There’s More! - [NBCUniversal Beta Tests Contextual AI Ad Offering]( - Adweek - [Five TV Station Owners Settle Justice Department Antitrust Dispute]( - WSJ - [WPP and iHeartMedia Launch ‘Project Listen’](- release - [MediaMath Joins Rubicon And Havas In Supply Chain Cleanup Effort]( - Mobile Marketing - [Limited Analytics Slow Evolution Of Alexa’s Flash Briefings]( - Digiday - [Criteo Direct Bidder Support Announced For Google AMP]( - release - [Amazon’s IMDb Freedive Rebrands To IMDb TV]( - TechCrunch - [Shopify Unite And Network Effects]( - 2PM - [Oracle Data Cloud And Reddit Build Brand Safety Solution For UGC]( - release - [Twitch Acquires Bebo, Former Social Network Turned eSports Tool]( - The Drum - [Consumers Accuse Brands Of 'Trustwashing']( - MediaPost - [Top Japanese Agency Partners With CHEQ On Brand Safety, Fraud Prevention]( - release You’re Hired! - [Publicis Sapient Announces John Maeda As Chief Experience Officer]( - release - [Joseph DeVeny Elevated To Lead Ipsos US Innovation Practice]( - release Podcasts [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 132:]( MediaLink's Michael Kassan [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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