AdExchanger News for June18, 2019

Today's Must Read - Target's Digital Ad Platform Goes Programmatic; Here's Who's In Charge At Snap [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, June 18 --------------------------------------------------------------- Today's Must Read [Cannes 2019: Creative Meets Performance, DTC Shows Up And Regulation Looms]( The Cannes Lions is all about the glitz and glamour, but this year, beyond the branded yachts and magnums of rose, proving that creativity drove business performance will be a key ingredient in winning awards as marketers struggle for growth… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Magna: Digital Ad Spend Is Growing – Yet Slowing – In 2019 And Beyond]( Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of the market… [More.]( [Adobe Aims To Beat Salesforce To The Punch With Its CDP, Now In Beta]( Marketing clouds have customer data platform fever. On Monday, Adobe rolled out its CDP, while Salesforce will divulge details about its own CDP at its Connections conference in Chicago. Not to be outdone, Oracle will make its own CDP-related announcement in the coming days… [More.]( [Podcast: Dishing With Mr. Cannes, Michael Kassan]( Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential. This week, with Cannes Lions 2019 kicking off, Kassan spins tales of Cannes past, present and yet to come… [More.]( [Pinterest Expands Its Partner Program To Third-Party Shopping Tech]( Pinterest really wants people to shop on its platform. The newly public company revamped its marketing partner program on Monday and added a new partner category for third-party tech providers that facilitate shopping experiences… [More.]( [Wasted TV Impressions Are A Bigger Problem Than You Think]( Between ads that are irrelevant, shown too often or not enough, the amount of wasted TV impressions is far greater than most advertisers realize… [More.]( [Introducing the Verity Engine]( [Categorize Content by Scanning Videos, Images and Text]( [gumgum.com/verity-engine]( News Round Up Bull’s-Eye Targeting If you want to use Target’s first-party data, you don’t need to use Target’s DSP – just the SSP where it has its data loaded. Competitors (ahem, Amazon) force advertisers onto an owned DSP to activate segments such as “electronics purchasers,” for example, but Target wants to be able to offer brands more flexibility rather than layering in more complexity, said Kristi Argyilan, president of Roundel (the [new name]( for Target Media Network). The retail media group will now integrate with Index Exchange so that buyers can activate Target data with their current DSP, Adweek reports. In testing now, the SSP data-sharing partnership will be available more broadly in July. [More](. Brand Safety School Is protecting brand safety part of your job description? Starting Tuesday, you’ll be able to enroll in classes at the[Brand Safety Institute (BSI)]( and earn professional certification. There are modules for everything from ad adjacency and brand reputation issues to tips on vetting supply chain partners and best practices for avoiding ad fraud and malvertising. The Institute was created last year with the goal of offering brand safety education to ad execs. But it’s not just brand safety officers that need to know the ins and outs of brand safety. Media buyers and sellers, sales execs and the legal department often need to be well-versed in at least the basics of brand safety, said Mike Zaneis, co-founder of BSI and CEO of the Trustworthy Accountability Group (TAG). “The idea is to make people smarter about all of the component parts that make up the term ‘brand safety,’” Zaneis told AdExchanger. “There are so many programs out there, including TAG, that identify companies – but there aren’t very many certifications for individual people to achieve.” [More](. Change In A Snap Snap has seen a huge amount of executive turnover, including the departure of Chief Strategy Officer Imran Khan last fall. The Information makes it simple with a new org chart showing the changes. Leading advertising is Chief Business Officer Jeremi Gorman, who left Amazon for the role. Gorman has reorganized Snap by vertical – CPG, auto, etc. – and away from geographic-based sales, similar to how other platforms such as Google and Facebook structure their teams. The move is meant to improve big brand advertiser relationships, which had “taken a backseat” to direct response advertisers. Part of Gorman’s role is to drive change at a company that recently paid settlements over discrimination and was called out for a “toxic” culture. Check out the [org chart]( (subscription required) and a [CNN interview]( with Gorman. But Wait, There’s More! - [MediaMath Taps White Ops For Pre-Bid Ad Fraud Service]( - Business Insider - [How Mass-Consumer Publishers Are Seeking B2B Opportunities]( - Folio - [Google’s Ad Dominance Explained In Three Charts]( - WSJ - [ANA Sues Over Drug Price Disclosure Mandate]( - MediaPost - [IHS Markit, S4M Survey On The State Of Drive-To-Store Advertising]( - release - [Tru Optik’s New Cloud Targets Voters For Candidates]( - B&C - [Samsung’s Security Reminder Makes A Case Against Smart TVs]( - The Verge - [They Have Millions Of Instagram Followers, But They Aren’t Real People]( - NYT Podcasts [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](