AdExchanger News for June 17, 2019

Today's Must Read - Instagram: Shopping And Stories Are Top Priorities For The Foreseeable Future [AdExchanger | Optimizing the News] Today from AdExchanger Monday, June 17 --------------------------------------------------------------- Today's Must Read [Instagram: Shopping And Stories Are Top Priorities For The Foreseeable Future]( AdExchanger caught up with Jim Squires before he heads to Cannes to talk monetization, commerce, Stories and Facebook’s plans for an interoperable, so-called privacy-focused, future… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Dun & Bradstreet Acquires Lattice Engines, Because CDPs Aren’t Just For B2C]( Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet. The commercial database provider will acquire Lattice Engines, a lead gen software and predictive email marketing platform for sales orgs that entered the CDP category a few years ago… [More.]( [What Buyers Must Know About Google’s Auction Updates: A Publisher’s Perspective]( Revisiting the bidding strategy in a first-price world is an obvious need for buyers, but there are also indirect impacts on assessing the best inventory pathway, laddering up to the role of the demand-side platforms… [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up Read On WPP Group CEO Mark Read has largely shunned the spotlight as he focuses on simplifying the holding company’s structure. He breaks the silence in an interview with The Wall Street Journal’s Suzanne Vranica. Among other tidbits, he says WPP is still interested in acquiring companies, in spite of consolidation moves such as the merger of JWT and Wunderman. “We are very open to acquisitions that strengthen either our creative or our technology skills, particularly in media,” he says. On the topic of privacy regulation, Read says the effects of new privacy regulations – while tough for marketers – will have a silver lining. “When it comes to ad measurement, optimization and targeting, we’re going to have to find new ways. A lot of clients also feel like they’ve targeted too narrowly on Facebook, so to some extent going back to broader metrics is better.” [More](. Facebook’s Big Branding Push Facebook is ramping up its marketing strategy with a huge boost in consumer ad spend as it strives to restore its reputation after a (will it ever end?) string of controversies. The platform is shaking up its roster of creative agencies for each of its brands as it plans to potentially double its ad spend over the next two to three years, CMO Antonio Lucio told The Wall Street Journal. Where Facebook used to contract shops for different projects, it’s now aiming for a consistent brand strategy for each of its apps in markets across the globe in what will be its largest consumer ad campaign yet. “We have not been able to build our brands directly to the consumer since the company started its journey, contrary to Google that’s been having direct-to-consumer communication for the last 10 years,” Lucio said. [More](. Laissez Fair Enough Dealing with European antitrust regulators is old hat for Google and large US tech companies, but how will they handle similar scrutiny from US watchdogs and politicians? Google CEO Sundar Pichai cautioned against hampering large businesses solely “for the sake of regulating,” in an interview with CNN. For instance, large companies can invest in critical future categories, such as artificial intelligence and quantum computing without concern about short-term losses. European startups have also voiced concern about GDPR regulations favoring Silicon Valley giants, which have consumer-facing products and scaled first-party user data sets. Although neither Europe nor China are mentioned specifically, Pichai noted the link between national regulations and global tech leadership. “There are many countries around the world which aspire to be the next Silicon Valley, and they are supporting their companies too. So we have to balance both," he said. "This doesn't mean you don't scrutinize large companies, but you have to balance it with the fact that you want big, successful companies as well.” [More](. On Fire Amazon isn’t sleeping on connected TV. The ecommerce giant has been pitching agencies on the ability to use its DSP to layer in data for video buys with Fire TV OTT apps. Amazon takes 30% of the inventory from publishers that distribute on Fire TV and keeps all of the revenue associated with those sales. Buyers are eager to use Amazon’s rich sales data to buy TV-esque video inventory, but publishers and networks are wary of giving too much power to Amazon when it comes to selling their inventory, Digiday reports. “We’re getting buyers comfortable with using Amazon data in connected TV environments,” a network executive said. “Are we setting the market for them? Maybe, probably.” [More](. But Wait, There’s More! - [Inside The German Antitrust Plan To Destroy Facebook’s Data Monopoly]( - Wired - [When VCs Veer Into Consumer And Household Brands]( - WSJ - [Pandora Launches An Audio Consultancy]( - release - [Facebook Settles Class-Action Lawsuit Over Inflated Metrics]( - THR - [How’s That Personalization Going?]( - eMarketer - [Stanford Team Aims At Siri And Alexa With Privacy-Minded Alternative]( - NYT - [Inside Google’s Pitch To Advertisers In Cannes And Beyond]( - The Drum - [TikTok In-App Purchases Hit $9M In May, Up 500% From Last Year]( - TechCrunch You’re Hired - [CEO Changes At Omnicom’s Proximity Worldwide]( - MediaPost - [Monetate Appoints Former AppNexus VP Lisa Kalscheur As CMO]( - release Podcasts [The Big Story Episode 47:]( Tumultuous TV! [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 131:]( Insider Inc's Jana Meron [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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