AdExchanger News for June 13, 2019

Today's Must Read - The DSP Market Shakeup Starts To Settle In Latest Advertiser Perceptions Report [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, June 13 Join Us [Early bird registration for PROGRAMMATIC I/O New York is open]( - Register by 11:59 pm on Friday, June 14th to receive early bird pricing. --------------------------------------------------------------- Today's Must Read [The DSP Market Shakeup Starts To Settle In Latest Advertiser Perceptions Report]( The demand-side platform (DSP) market has been in flux for a few years, with the crowded field thinning into a handful of contenders that are “in the money”… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Adjust Closes $227 Million Round With An Eye On Consolidation]( Yes, you read that right. The monster round, announced Wednesday, brings the mobile measurement company’s total funding to $250 million… [More.]( [Simulmedia Raises $29 Million Series E, With Continued Focus on Linear TV]( This OG of data-driven TV raised $29 million in Series E funding to connect to more inventory sources beyond national linear – and fend off the inevitable competition... [More.]( [Podcast: Is Programmatic Good For Publishers?]( The value of programmatic for publishers has been the subject of heated debate in the last few weeks. Insider Inc.'s Jana Meron – a programmatic pioneer on the sell side – weighs in, emphasizing the data and insights associated with selling programmatically... [More.]( [Highsnobiety CEO Explains Why The Media Brand Made The Leap To Commerce]( Highsnobiety curates and recommends the latest sneakers, streetwear and men’s fashion to its readers. Now the founder and CEO of the 14-year-old media brand is using that expertise to create its own ecommerce, direct-to-consumer business... [More.]( [Identity: Too Big To Fail?]( So many times our incredibly talented industry has solved for a significant problem, only to end up on the all-too-familiar path from exciting promise to oversold innovation. If we’re not careful, identity could meet a similar fate... [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up Publishing Tech Wednesday was a big day for hybrid ad tech/publisher businesses. TheStreet, a stock market news site, was acquired by Maven for $16.5 million. [Read the release](. Maven was founded by ad industry vets after doing a [reverse recapitalization of a public shell company](. But Maven needs to increase users and impressions so the platform can attract other media companies. And the quickest way to do that is to buy publishers. Venture capital-backed companies are taking a similar approach (though with looser purse strings). Minute Media, known mostly as a sports social publisher, announced a $40 million investment, bringing its total to $120 million. [Read the release](. That’s a hefty number for a startup sports news company. Part of what Minute Media’s backers like is that it makes a third of its revenue from [ad tech and influencer marketing software subscriptions](. Headwinds And Tailwinds Facebook said the number of users tuning into Watch on a monthly basis has doubled since December 2018 to 720 million. The platform rakes in 140 million daily viewers who watch at least one minute per day, up from 75 million people in December. And it has added new content partnerships with international networks, like “The Voice Germany,” “Germany’s Next Topmodel” and highlights from the Cricket World Cup. Next it will add more original shows in a bid to compete with YouTube. But Facebook, already under regulatory scrutiny, will have to be wary of extremism, depravity and otherwise brand-unsavory content common in user generated videos as it wades deeper into YouTube territory, Reuters reports. [More](. Related: Facebook’s CFO David Wehner said adding a clear history capability, set to launch in 2019, will have a negative impact on its ad business. “Privacy is a headwind for us in 2019,” he said. [Variety has more on that](. Getting The Axe Private equity firm KKR will acquire Axel Springer, the German media network and parent to Insider Inc., in a transaction that values the publisher at about $7.7 billion. That’s a hefty 40% premium on its market cap. [Read the release](. As the largest digital news publisher in Europe, Axel Springer has played an outsized role in programmatic. It ditched the Google supply-side platform in 2016, over Google’s restrictions on audience and ad server data. It has also been the key publishing industry backer of the IAB’s Transparency and Consent Framework, the Google alternative for consent-based advertising under GDPR. But Wait, There’s More! - [Unilever Invests In Influencer Management Company CreatorIQ]( - WSJ - [The Media Has A Big Problem: ‘Who Will Pay For The News?’]( - Reuters - [Hershey’s Sees Strong Returns With Marketing In-Housing Program]( - Business Insider - [Raab: Tableau, Looker And Origami Logic Acquisitions Show Attribution Is In Style]( - blog - [Facebook’s New Study App Pays Adults For Data After Teen Scandal]( - TechCrunch - [Connected TV Ad Inventory Keeps Growing]( - eMarketer - [Webster: Why The Ad Industry Is On The Wrong Side Of The ID Data Debate]( - LinkedIn - [Snapchat’s Gender Swap And Baby Filters Double App Downloads]( - blog - [As Third-Party Cookies Crumble, Ad Tech Preps Publishers]( - Adweek You’re Hired - [S4 Capital Adds Scott Spirit As Chief Growth Officer]( - The Drum - [Sublime Expands US Team And Announces New COO]( - release Podcasts [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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