AdExchanger News for June 11, 2019

Today's Must Read - Google’s DV360 Starts Selling Linear TV Inventory For The First Time [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, June 11 Get Educated [Early bird registration for PROGRAMMATIC I/O New York is open]( - Register by 11:59 pm on Friday, June 14th to receive early bird pricing. --------------------------------------------------------------- Today's Must Read [Google’s DV360 Starts Selling Linear TV Inventory For The First Time]( Google is selling linear television inventory with Display & Video 360, its demand-side platform (DSP), via a beta partnership with the TV industry ad tech company WideOrbit. “The feedback we’ve most consistently heard from clients is how challenging it’s become to reach their audiences,” said Eve Goldman, Google’s director of… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Xandr Rebrands AppNexus DSP To ‘Xandr Invest,’ Gives It Exclusive Access To AT&T Data]( Xandr is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform, which it has rebranded as Xandr Invest.… [More.]( [Salesforce To Buy Tableau For $15.7 Billion, Expanding Its Integration Toolkit]( Salesforce has agreed to acquire the data reporting and analytics company Tableau for $15.7 billion. The deal comes less than a week after Google bought Looker, one of Tableau’s main cloud analytics competitors, for $2.6 billion… [More.]( [Should Google Be Broken Up? And Four Other Burning Questions As The DOJ Begins Its Antitrust Investigation]( The US Department of Justice is reportedly preparing an antitrust investigation into Google. But that doesn’t mean Google is headed for a breakup and, at least for now, there are way more questions than answers… [More.]( [What Works In Linear And Other Video Platforms May Not Work In Connected TV]( While CTV may look and feel like TV, incorporating it into the mix requires a delicate balance of holistic thinking and nuanced tactics… [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up Paying For Mistakes NBC has notified some brands and agencies that an error led to the wrong advertisers’ videos running on some mobile and connected TV inventory in AdSmart, the broadcaster’s private marketplace product, between March 2018 and March 2019, Digiday reports. Unfortunately it can’t easily pinpoint exactly which brands were affected. “Because the company has not been able to determine whether other advertisers that had programmatically purchased this inventory were affected by the glitch, NBCUniversal is offering refunds or programmatic make goods to all advertisers who may have been affected.” Some credits will be in the hundreds of thousands of dollars, according to agency execs. [More](. Googling The News Google made $4.7 billion in news industry-related revenue last year, according to a study by the News Media Alliance. That’s almost as much as the $5.1 billion that US news publishers made collectively from digital advertising in 2018. “The current dynamics in the relationships between the platforms and our industry are devastating,” Terrance C.Z. Egger, CEO of the Philadelphia Inquirer PBC, told The New York Times. Google contested the findings, calling them “back-of-the-envelope-calculations,” arguing the report doesn’t account for revenue generated by Google for publishers. The organization prepared the study in advance of a House subcommittee meeting focused on the relationship between tech platforms and media. The hope is to nudge forward a potential bipartisan bill that would give news publishers a four-year exemption from antitrust lawsuits and allow them to collectively bargain with big platforms. [More](. Long Time, No Hear NBCUniversal is pitching a new “must hear TV” ad format in the upfront marketplace this year. “The advantage of TV has always been it is a visual medium, but the truth is in a world where people are multitasking while watching TV, the goal is to get them to stop what they are doing and pay attention,” Josh Feldman, head of marketing at NBCU, told Ad Age. “Audio can be a trigger for when people are looking away.” The idea is for the screen to briefly go black, with only certain audio cues in the background, leading into a commercial – like waves on a beach for a travel company or an engine revving before a car spot begins. [More](. But Wait, There’s More! - [Google CEO Sundar Pichai Defends YouTube Practices]( - Axios - [Tech And Antitrust]( - Stratechery - [Why Free Is Too High A Price To Pay]( - WSJ - [Bryan Goldberg Would Like To Buy Your Dying Online Media Property]( - Bloomberg - [President Trump Voices Thoughts On Regulations, Fines For Big Tech]( - CNBC - [Programmatic Buying For Digital Billboards Is Growing]( - Digiday - [Fortnite Emerges As A Social Media Platform For Gen Z]( - Ad Age - [The Making Of A YouTube Radical]( - NYT You’re Hired - [Vice Hires Ex-NY Post CEO Jesse Angelo To Oversee News, Entertainment]( - Variety - [White Ops Hires Dan Lowden As CMO]( - blog - [Aqfer Adds Rob Cantave To Lead Solution Consulting]( - release Podcasts [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 130:]( S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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