AdExchanger News for June 10, 2019

Today's Must Read - Weborama Makes Late Bid For The Sizmek Ad Server And DCO [View in web browser]( [AdExchanger | Optimizing the News] =/kZ2hn0n60u103THUDS0Ii0T Today from AdExchanger Monday, June 10 Listen In [Get the latest episodes of AdExchanger talks]( - Explore the evolution of data-driven digital media and marketing in a series of podcast interviews with advertising and marketing technology newsmakers. --------------------------------------------------------------- Today's Must Read [Weborama Makes Late Bid For The Sizmek Ad Server And DCO](=/kZ2hn0n60u103THUDS0Ii0T) One week after Amazon reached a “definitive agreement” to buy the Sizmek ad server and DCO tech, the French ad tech company Weborama is trying to re-open the process with a press release and what it claims is a larger offer. [More.](=/kZ2hn0n60u103THUDS0Ii0T) [Facebook](=/kZ2hn0n60u103THUDS0Ii0T) [Twitter]( [LinkedIn](=/kZ2hn0n60u103THUDS0Ii0T) --------------------------------------------------------------- More from AdExchanger [How Cadent’s Jamie Power Helped Shape The Addressable TV Landscape](=/kZ2hn0n60u103THUDS0Ii0T) Addressable TV is still fragmented and difficult to plan and buy, but Power isn’t one to back down from a challenge. Early in her career as a planner and strategist at GroupM’s MEC, Power would add new clients to her workload once she got comfortable with an account so she could continue to learn more. [More.](=/kZ2hn0n60u103THUDS0Ii0T) [What Duopoly? Why Amazon’s Sizmek Purchase Is Just The Next Step In Its March Toward Ad Dominance](=/kZ2hn0n60u103THUDS0Ii0T) While most of us have been focusing on ad quality, in-housing and ad tracking vs. privacy, tech giants have been busy locking down a significantly larger playing field. [More.](=/kZ2hn0n60u103THUDS0Ii0T) /kZ2hn0n60u103THUDS0Ii0T [Introducing the Verity Engine]( [Categorize Content by Scanning Videos, Images and Text]( [gumgum.com/verity-engine]( News Round Up Caught Midstream AT&T’s WarnerMedia is considering a $16-$17 per month ad-free streaming package comprising HBO, Cinemax and the Warner Bros. movie and TV library, reports The Wall Street Journal. This new proposal, backed by WarnerMedia chief John Stankey, comes in addition to AT&T’s initial three tiers streaming plan because the telco needs to get into the market before new players drive up acquisition costs and flatten subscriber growth. There are tremendous challenges. For instance, this new package could cannibalize HBO subscribers. And WarnerMedia also must negotiate with cable companies like Comcast and Charter, which sometimes charge linear customers as much as $12.99 for channels like HBO or Cinemax, and have deals that prevent AT&T from undercutting their price. [More](/kZ2hn0n60u103THUDS0Ii0T). Maine For Privacy Maine is the latest state to sign a strict data privacy bill into law. The Act to Protect the Privacy of Online Consumer Information restricts ISPs from using, selling or distributing data without explicit consumer consent. It also prohibits ISPs from penalizing consumers or offering discounts to allow for data collection. “With this common-sense law, Maine people can access the internet with the knowledge and comfort that their personal information cannot be bought or sold by their ISPs without their express approval,” said Maine’s Governor, Janet Mills, in a statement. While the law only targets ISPs and does not address the power of online tech platforms like Facebook and Google, it’s stricter than the California Consumer Privacy Act (CCPA). Maine’s law, for instance, asks for explicit consumer consent to sell data, whereas the CCPA lets consumers ask their data not be collected, The Hill reports. [More](. Unsettling The Score Comscore is still in turmoil, with two more senior executives following former CEO Bryan Wiener and president Sarah Hofstetter out the door. Chief Operating Officer Kathryn Bachmann left at the end of May, after less than two months on the job, and product chief Dan Hess is on his way out, according to Ad Age. Interim CEO Dale Fuller said he’s focused on getting Comscore’s digital audience ratings solution back on track, but industry executives believe the company has fallen too far behind firms like Moat, Oracle and DoubleVerify to catch up. Meanwhile, Comscore’s stock has dropped as low as 70% since being relisted on the Nasdaq in 2017, fueling speculation of a potential takeover. [More](. But Wait, There’s More! - [Why Vox Media Chose To Build, Not Buy, A Programmatic Stack](=/kZ2hn0n60u103THUDS0Ii0T) - Adweek - [Agencies Are Concerned That Instagram Is Killing Organic Reach](=/kZ2hn0n60u103THUDS0Ii0T) - The Drum - [Obamas Ink Deal With Spotify To Host, Produce Podcasts](=/kZ2hn0n60u103THUDS0Ii0T) - THR - [I Left The Ad Industry Because Our Use Of Data Tracking Terrified Me](/kZ2hn0n60u103THUDS0Ii0T) - FastCo - [Facebook Suspends App Pre-Installs On Huawei Phones](=/kZ2hn0n60u103THUDS0Ii0T) - Reuters - [Shopify Publishes First State Of Commerce Report]( - report - [How To Regulate Big Tech Without Breaking It Up](/kZ2hn0n60u103THUDS0Ii0T) - MIT Tech Review - [AT&T, Dish Are Open to Merging Satellite-TV Divisions](/kZ2hn0n60u103THUDS0Ii0T) - Bloomberg You’re Hired! - [Audioboom Expands Ad Sales Team]( - blog - [Facebook Revamps Defense Team As Antitrust Scrutiny Increases](/kZ2hn0n60u103THUDS0Ii0T) - WSJ Podcasts [The Big Story Episode 46:]( Amazon Gets (Ad) Served [The Big Story Episode 45:](/kZ2hn0n60u103THUDS0Ii0T) A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:](=/kZ2hn0n60u103THUDS0Ii0T) Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:](/kZ2hn0n60u103THUDS0Ii0T) Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:](=/kZ2hn0n60u103THUDS0Ii0T) Riding Eternal, Shiny And Chrome [The Big Story Episode 36:](=/kZ2hn0n60u103THUDS0Ii0T) Agencies And The Supply Side [Check out all episodes of The Big Story >>](=/kZ2hn0n60u103THUDS0Ii0T) [AdExchanger Talks Episode 130:](/kZ2hn0n60u103THUDS0Ii0T) S4 Capital's Martin Sorrell [AdExchanger Talks Episode 129:](/kZ2hn0n60u103THUDS0Ii0T) Criteo's Mollie Spilman [AdExchanger Talks Episode 128:](/kZ2hn0n60u103THUDS0Ii0T) IPG's Arun Kumar [AdExchanger Talks Episode 127:](/kZ2hn0n60u103THUDS0Ii0T) Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:](/kZ2hn0n60u103THUDS0Ii0T) Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:](/kZ2hn0n60u103THUDS0Ii0T) Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:](/kZ2hn0n60u103THUDS0Ii0T) Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:](/kZ2hn0n60u103THUDS0Ii0T) 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:](/kZ2hn0n60u103THUDS0Ii0T) MikMak's Rachel Tipograph [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](=/kZ2hn0n60u103THUDS0Ii0T), New York, October 15-16, 2019 [Industry Preview 2020](/kZ2hn0n60u103THUDS0Ii0T), New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](=/kZ2hn0n60u103THUDS0Ii0T), San Francisco, May 11-12, 2020 Share This Email: [Facebook](/kZ2hn0n60u103THUDS0Ii0T) [Twitter](=/kZ2hn0n60u103THUDS0Ii0T) [LinkedIn](/kZ2hn0n60u103THUDS0Ii0T) [Google+](=/kZ2hn0n60u103THUDS0Ii0T) | [Forward To A Friend]( [Facebook](=/kZ2hn0n60u103THUDS0Ii0T) [Twitter]( [YouTube](=/kZ2hn0n60u103THUDS0Ii0T) [View in web browser](/kZ2hn0n60u103THUDS0Ii0T) This message was sent to To ensure delivery to your inbox, [add us to your address book](=/kZ2hn0n60u103THUDS0Ii0T). 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