AdExchanger News for June 6, 2019

Today's Must Read - [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, June 6 Listen In [Get the latest episodes of AdExchanger talks]( - Explore the evolution of data-driven digital media and marketing in a series of podcast interviews with advertising and marketing technology newsmakers. --------------------------------------------------------------- Today's Must Read [Podcast: Martin Sorrell]( Martin Sorrell has harsh words for his successor at WPP Group. During a wide-ranging interview on this week’s AdExchanger Talks podcast, Sorrell sharply questions decisions made by WPP’s current leadership in the year since he abdicated to start his own holding company, S4 Capital. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Snap And Placed: An Acquisition That ‘Slipped Through The Cracks’?]( Before Snap sold Placed to Foursquare last week, Snap never highlighted the Placed technology in its pitch to media buyers; Placed was never integrated into the Snap family; and their respective data was kept conspicuously separate. [More.]( [How Sizmek DCO Fits Into Amazon’s Ad Platform Play]( Despite Amazon’s massive arsenal of creative elements, including product images, reviews and ratings and A/B testing based on conversions, the company hasn’t offered a lot of creative tools. [More.]( [Does Behavioral Targeting Make Publishers More Money?]( I’m not making the case that behavioral advertising is good, nor am I making the case that ad tech firms aren’t taking an outsized cut of the growth in digital advertising. We just need better research and data that can support or refute these points and lead to the right outcome for the industry and ultimately, for consumers. [More.]( [Introducing the Verity Engine]( [Categorize Content by Scanning Videos, Images and Text]( [gumgum.com/verity-engine]( News Round Up Paid Influence Instagram is allowing brands to promote organic content created by influencers as ads in its feed. “One of the biggest requests from brands to date is the ability to incorporate branded content posts into their advertising strategies,” Instagram said in a blog post. [Read it](. Brands can leverage Instagram’s targeting tools to reach users both within and outside of influencer follower bases. Old Navy is testing the product and is seeing “significantly higher engagement rates” from leveraging influencers’ authenticity and relationship with their followers, said VP of brand communications Liat Weingarten. The move could help Instagram appeal to bigger brands, Evan Asano, CEO of influencer marketing agency Mediakix, told The New York Times. “It’s possible,” he said, “that change signals that Instagram isn’t monetizing ads in a way that Facebook wants it to.” [More](. Video Journalism The Economist is launching a YouTube series backed by the Google News Initiative. The show, called “The Truth About …,” will produce 10-minute episodes on topics covered by the magazine’s journalists. The idea is to increase reach and subscriptions on YouTube, where The Economist has 90,000 subscribers, as well as traffic back to its website, Digiday reports. The publisher is testing different creative formats and calls to action to drive subscriptions, and is leveraging YouTube comments as a way to maintain engagement rates with users. “These are open questions: Are we making content in the best way to engage the audience with the brand itself? What would the role of video look like in converting those prospects into Economist subscribers? And then is there a role for video in driving retention?” said David Alter, director of programs at Economist Films. [More](. Roaring Trade Pivotal Research is trimming its second-half revenue expectations for The Trade Desk, based on revisions to its connected TV budget forecast, with less growth this year and more in the next two to three years. Pivotal was “slightly ahead of our skies” on CTV, writes senior analyst Michael Levine in an investor note. But he remains bullish on The Trade Desk overall. Levine says the research firm’s DSP market data shows continued share gains for The Trade Desk, and that larger players are more vulnerable to antitrust and regulatory setbacks. “Particularly given the regulatory headwinds likely to weigh on mega-cap multiples, it remains one of our favorite names.” [More](. But Wait, There’s More! - [GroupM’s Castree: ‘We’ve Allowed Ourselves To Become Commoditized’]( - The Drum - [Integral Ad Science Pilots CTV Verification]( - release - [Apple App Developers Jump On Antitrust Bandwagon]( - Bloomberg - [Nielsen Media Impact Adds Advanced Segments From Scarborough]( - release - [Redstone: CBS, Viacom Would Need To Grow Even With Merger]( - The Information - [Audience Time Spent On Mobile In United States Passes TV For First Time]( - eMarketer - [Magna: Significant Difference In Ad Receptivity For Digital Video Vs. Audio]( - study - [Ikea To Transition Its Print Catalogue To Pinterest]( - Digiday - [Publicis Media Receives TAG “Platinum Status” Designation]( - release You’re Hired! - [BuzzFeed Hires Shari Cleary As SVP Of Research And Insights]( - MediaPost - [Dentsu Vet Phoebe Ang Joins Eyeota As CFO]( - release - [Kantar Restructures Marketing Team, Names Nathalie Burdet CMO]( - MediaPost - [Varick Hires Jay Wolff As Chief Revenue Officer]( - release - [Cox OTT Arm Gamut Bolsters Exec Leadership]( - release Podcasts [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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