AdExchanger News for June 5, 2019

Today's Must Read - SpotX Hires Programmatic Vet Neal Richter For Chief Scientist Role [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, June 5 Listen In [Get the latest episodes of AdExchanger talks]( - Explore the evolution of data-driven digital media and marketing in a series of podcast interviews with advertising and marketing technology newsmakers. --------------------------------------------------------------- Today's Must Read [SpotX Hires Programmatic Vet Neal Richter For Chief Scientist Role]( As chief scientist, Richter will handle SpotX’s algorithmic and machine learning technology products: work that analyzes large data sets, like auction dynamics in new video environments and campaign forecasting, which he said is critical for programmatic video because TV advertisers are accustomed to regimented media buys. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Bevy Of CCPA Amendments Pass California Assembly. Next Stop: The Senate]( The bills, which aim to modify and clarify the regulation, were first approved in waves by the California Assembly throughout the month of May. The ones that receive the Senate’s eventual blessing will then head to the governor for his signature before being enacted into law. [More.]( [Operative Hires Its First Chief Delivery Officer Michael Napodano From Disney]( What makes Napodano uniquely suited to the role is that during his career, he’s worked “wing to wing” across all the business, distribution, content and advertising tech required to make TV and video work. [More.]( [How TV Video Service Providers Can Overcome the Content Discovery Conundrum]( Access to extensive content – on its own – is no longer a strong enough value proposition. Customers require help navigating these content catalogs to get the most out of every experience, every time they sit down to watch TV. [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up Benioff Hearts MuleSoft Marc Benioff was effusive on the subject of MuleSoft Tuesday during Salesforce’s first quarter earnings call for its 2020 fiscal year. Benioff waxed lyrical about how the systems integrator – which Salesforce purchased for $6.5 billion last year – is helping accelerate Salesforce’s Customer 360 vision to create connections and manage customer data across its cloud product suites. Much of the momentum Salesforce has experienced over the last year “is because of MuleSoft,” Benioff declared. Companies can’t create next-gen customer experiences if their data is trapped in legacy systems, said Bret Taylor, Salesforce president and chief product officer. “MuleSoft isn’t just a technology, it creates the velocity of digital transformation,” he said. MuleSoft contributed $170 million to overall revenue, which totaled $3.74 billion for the quarter. This is the last quarter that Salesforce will break out revenue numbers for MuleSoft, although the company says it plans to share “additional color going forward as appropriate.” The Check Is In The Email Square, the swipe-to-pay retail technology company, sends hundreds of millions of digital receipts every year. The company has always done so, but only in the past couple of years has it started to monetize its email receipts by targeting and attributing sales from coupons or other marketing promotions, with a monthly fee for merchants to use the data. “With something as simple and fundamental as a digital receipt, we can create a valuable customer directory and a suite of tools that take advantage of it,” said Square exec Jesse Dorogusker in 2017 at an investor event. But Square has at times overstepped as it increased email data collection, The Wall Street Journal reports. Some shop owners have tried to shut down Square’s data gathering, because regulars are barraged by marketing and messages. “It was clear that in his mind I had dropped from the ranks of friend to salesperson, scheming to get his information to market to him,” said one store owner about a particularly peeved customer. [More](. GroupM Chess Moves GroupM announced Tuesday a shakeup of its US leadership team. Matt Sweeney, formerly CEO of Xaxis in North America, is now GroupM’s chief investment officer; the former investment leader, Lyle Schwartz, will become chief integration officer; Beth LeTendre, who was CEO of Catalyst, is now CEO of GroupM Performance, where she will lead Xaxis and other performance marketing practices; and Jill Kelly is joining the agency as CMO of GroupM US. The idea is to simplify client access to different functions, particularly to integrate linear and digital investments, and add more automation to the workflow to free up staff to work on more strategic client issues. “Our objective is single-minded and clear: to help our clients grow,” says GroupM North America CEO Tim Castree in a statement. “We can do this by innovating, reducing complexity, applying technology to improve process and outcomes, and being faster to market. Our leadership team is energized and ready to take this on.” [More](. The Cookie Crumbles Firefox will [automatically block]( third-party cookies by default as browsers crack down on online tracking. The enhanced privacy protection feature was turned on Tuesday for first-time users who download the browser, and Firefox will update the tech for current users over the next few months, MediaPost reports. Firefox previously blocked third-party cookies in private browsing mode. The decision marks another step in Firefox’s six-year evolution toward heavier restrictions on third-party tracking. “This past year, we’ve seen tech companies talk a big game about privacy as they’re realizing that, after several global scandals, people feel increasingly vulnerable,” writes Dave Camp, SVP of Firefox, in a blog post. “With this new, increased awareness for privacy, we feel that the time is right for the next step in stronger online protections for everyone.” [Read it](. But Wait, There’s More! - [TikTok Is Testing Interest-Based Ad Targeting]( - Digiday - [Apple’s Audacity]( - Stratechery - [Soundcloud Launches Subscription Plan In Five EU Countries]( - release - [More Streaming Video Options Won’t Change Consumer Behavior]( - eMarketer - [Catalina And Samba TV Partner On Media Measurement]( - release - [Netflix And Amazon Trail Disney-Owned Local Video Rival In India]( - WSJ - [IBM Debuts Self-Service Watson Ads Builder]( - release - [Hershey’s Head Of Media Dishes On Twitch And Other Digital Plays]( - Ad Age - [Apple Backs Off Crack-Down On Parental Control Apps]( - NYT You’re Hired! - [Connekt Hires Steve DeMain As SVP, Sales And TV Partnerships]( - release - [Instagram Finally Found Its New No. 2 Executive]( - Bloomberg Podcasts [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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