AdExchanger News for June 4, 2019

Today's Must Read - Is Amazon’s Sizmek Acquisition Really A Threat To Google? [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, June 4 Listen In [Get the latest episodes of AdExchanger talks]( - Explore the evolution of data-driven digital media and marketing in a series of podcast interviews with advertising and marketing technology newsmakers. --------------------------------------------------------------- Today's Must Read [Is Amazon’s Sizmek Acquisition Really A Threat To Google?]( Rather than compete on ad serving, buying Sizmek is more likely a play by Amazon to bolster its own ad stack. An ad server, which acts as a ledger for all of a brand’s media activity, could enhance Amazon’s attribution and measurement solutions – and pull its biggest customers deeper inside its garden walls. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [With Cookies Nearly In The Rear View, Apple Cracks Down On Social Logins]( Starting with iOS 13 in the fall, users will be able to log in to apps and services using Apple Face ID without sharing other personal information. [More.]( [Podcasting To Become A Billion-Dollar Ad Business By 2021: IAB-PwC]( Podcast ad revenues are surging because more people are listening to podcasts. In the United States, time spent listening to podcasts increased by 7% in 2018, with more than half of the population age 12 years and older having listened to a podcast in their lives. [More.]( [AdQuick Launches Look-Alike Modeling For Outdoor Advertising]( To try and get more advertisers on board, AdQuick, a startup backed by Reddit co-founder Alexis Ohanian, is creating an online marketplace for buying and selling outdoor inventory. Starting Monday, the Los Angeles-based company is making its OOH planning and optimization technology, called Campaign Genius, available as a stand-alone product. [More.]( [Inside One Agency’s Formula For Making Social Videos Go Viral]( “In old-school digital marketing, you run an image ad, get them to your website and do some big sales funnel,” said Travis Chambers, CEO of Chamber Media. “We figured out how to roll that whole funnel into a video.” [More.]( [The Wrong Incentives Are Killing Your Marketing]( Being a marketer and looking at dashboards is so easy these days, but looking at numbers all day does not make you “data-driven.” You’ve got to look at the right metrics, and the platforms are likely to do everything in their power to show you the metrics that make you feel good about your analytical rigor and make you invest the most with that platform. [More.]( [As TV Advertising Becomes More Targeted, Operators Must Guard The Consumer Experience]( Networks have affiliate agreements and revenue shares, device manufacturers have a retail model and internet companies have advertising models. While all models are needed to support a vibrant ecosystem, when they clash, it creates consumer dissatisfaction. [More.]( [Introducing the Verity Engine]( [Categorize Content by Scanning Videos, Images and Text]( [gumgum.com/verity-engine]( News Round Up Power Players Google is preparing for an antitrust investigation by the US Justice Department, which could include a far-reaching probe of its advertising practices. Google’s usual regulatory hotspot is search, where it wields immense influence in the consumer journey and can prioritize keeping people on Google rather than allowing them to click out to another site – which is how the search engine originally worked. But, in early deliberations, DOJ officials have expressed interest in Google’s third-party ad tech stack, where the company is able to extract large cuts of digital media revenue since it provides both buyer and seller technology, The Wall Street Journal reports. Competitors such as Oracle and News Corp have bolstered the case against Google by filing regulatory complaints, and former AppNexus CEO Brian O’Kelley [testified before the Senate]( last month advocating for a potential Google breakup. “While Google doesn’t dispute that it holds an enviable place in the advertising pyramid, executives are prepared to argue that the data show they hold far from monopolistic pricing power,” the Journal reports. [More](. More Screens, Less Time Overall US media consumption may be approaching a plateau. The amount of time people are expected to spend across all media channels will rise by just one minute this year, to 12 hours and nine minutes per day, according to eMarketer’s forecast. More time spent online is offsetting the slowdown on linear media, with digital video replacing TV viewer hours. “If you’ve made a considered decision to watch something on Netflix and have paid a subscription fee to do so, you’re less likely to distract yourself by layering another kind of media usage atop that,” says eMarketer analyst Mark Dolliver. Streaming audio is also contributing to digital’s growth over linear as more people listen to mobile music and podcast apps or smart speakers. [More](. Breaking Free With networks like MTV, Comedy Central and Nickelodeon, Viacom knows a thing or two about reaching younger viewers. But can Viacom turn ad-supported streaming video into a thing? The company spent $340 million earlier this year to buy Pluto TV, an OTT app that’s free to download and features some linear channels – essentially channel-surfing for cord cutters. “We saw that there's a lot of investment on the SVOD space – Netflix, Disney+, AT&T's product – and at the same time people were not focused on this free space," Viacom CEO Bob Bakish tells [The Hollywood Reporter](. "And it is very substantial in terms of broadband-only homes and fits very well with mobile.” Pluto is one of the most established free, ad-supported OTT apps, but it’s competing for a finite amount of overall screen attention. Scale on a national level and subscription revenue may be the name of the game moving forward, as titans like AT&T, Google and Disney enter the fray along with Netflix and Amazon. But Wait, There’s More! - [Agreement Between DOJ, FTC Could Presage Amazon Antitrust Scrutiny]( - WaPo - [Nielsen Launches Global Measurement For YouTube Mobile App]( - release - [Inside Walmart’s Ambitious Streaming Video Plans]( Digiday - [PartnerCentric Launches Pernix Attribution Tech Subsidiary]( - release - [On YouTube’s Digital Playground, An Open Gate For Pedophiles]( - NYT - [AccuWeather Earns TAG Certified Against Fraud Seal]( - release - [Amazon To Launch ‘Clicks And Mortar’ Pop-Up Shops In The United K](ingdom - Retail Week You’re Hired! - [Michael Epstein Promoted To Global CEO Of Carat]( - release - [Etsy Names Marketing And Ecom Vet Ryan Scott CMO]( - release - [Engaged Nation Names Daniel Wood VP Of Sales]( - release Podcasts [The Big Story Episode 45:]( A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 129:]( Criteo's Mollie Spilman [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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