AdExchanger News for June 3, 2019

Today's Must Read - Foursquare Acquires Placed From Snap, Raises $150 Million [View in web browser]( [AdExchanger | Optimizing the News] Today from AdExchanger Monday, June 3 Listen In [Get the latest episodes of The Big Story](=/x0Z0060i3UP2nnT0eHi1DTU) - Listen in as the AdExchanger team discusses the biggest stories of the week. Available wherever you get podcasts. --------------------------------------------------------------- Today's Must Read [Foursquare Acquires Placed From Snap, Raises $150 Million](=/x0Z0060i3UP2nnT0eHi1DTU) Terms were not disclosed, but Placed founder and CEO David Shim is joining Foursquare as president. Perhaps Foursquare will get more out of Placed’s opt-in user panel and publisher network than Snap did. [More.](=/x0Z0060i3UP2nnT0eHi1DTU) [Facebook]( [Twitter](/x0Z0060i3UP2nnT0eHi1DTU) [LinkedIn](/x0Z0060i3UP2nnT0eHi1DTU) --------------------------------------------------------------- More from AdExchanger [Amazon To Acquire Sizmek Ad Server And DCO Business](=/x0Z0060i3UP2nnT0eHi1DTU) The deal would give Amazon the second-largest ad server footprint, trailing Google, and has important implications for Amazon’s advertising ambitions and the prospects for the independent ad tech ecosystem. [More.](=/x0Z0060i3UP2nnT0eHi1DTU) [Zuckerberg Keeps His Crown, Continues To Call For Regulation](=/x0Z0060i3UP2nnT0eHi1DTU) Although Zuckerberg owns a minority of Facebook shares, the company’s dual class voting structure gives him majority voting power on any board motion, in addition to the power he wields as CEO. [More.](=/x0Z0060i3UP2nnT0eHi1DTU) [Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future](/x0Z0060i3UP2nnT0eHi1DTU) Contextual advertising capabilities need to be upgraded and refined, applying the same level of granularity and intelligence deployed toward the collection and processing of user data. We must move the focus from the user ID to the content ID – meaning a unique ID assigned to a single piece of content, such as a page, video or sound file – as a building block of a taxonomy and portfolio of contextual segments. [More.](/x0Z0060i3UP2nnT0eHi1DTU) /x0Z0060i3UP2nnT0eHi1DTU =/x0Z0060i3UP2nnT0eHi1DTU [Comprehensive Ad Management](=/x0Z0060i3UP2nnT0eHi1DTU) [Technology that’s reinventing how advertising works](=/x0Z0060i3UP2nnT0eHi1DTU) [(=/x0Z0060i3UP2nnT0eHi1DTU) News Round Up Trust Issues The Justice Department may open a case against Google over alleged antitrust violations in its search business. Back in 2013 Google was forced to make changes to its search ads business as part of a settlement with the FTC. But a new antitrust task force and growing concerns over the power of “Big Tech” has renewed the department’s interest. The task force is looking into Google’s advertising practices, its search business and its dominance in the online ad industry, The New York Times reports. [More](. Meanwhile, as government pressure grows, Google implemented a series of policies to protect user privacy, including cracking down on data collected by Chrome extensions and limiting developers’ ability to access data from Google Drive. [CNBC has more](=/x0Z0060i3UP2nnT0eHi1DTU). Win-House Bayer saved at least $10 million in media-buying costs in the first six weeks after taking programmatic in house, according to Paul Gelb, the brand’s head of programmatic and social. Agencies say that they can negotiate better rates with vendors than in-house marketers, but Bayer has been able to negotiate lower rates than its previous agency could. While Bayer still works with agencies for TV ad buys, it’s taking more media in house overall as spending shifts to digital, Digiday reports. “It is really hard to provide a significant amount of value in an agency today in a programmatic biddable medium,” Gelb said. [More](=/x0Z0060i3UP2nnT0eHi1DTU). Browser Controls Changes are afoot for the Chrome browser. Some updates, like its new user controls for [deleting or restricting cookie data](, are closely scrutinized by the entire digital media and marketing ecosystem. The changes are purportedly about privacy updates, but some are quieter, and happening at the developer level. One update to Chrome’s third-party extension code, called Manifest V3, will impede some of the more aggressive desktop ad-blocking services. Specifically, Chrome will prohibit third-party extensions that block ads or content before they reach the site server, reports 9to5Google. Enterprise customers, like schools or large businesses with their own internal versions of Chrome, will still be able to install tougher content-blocking code. [More](. But Wait, There’s More! - [Google Updates Its Location Ad Targeting](/x0Z0060i3UP2nnT0eHi1DTU) - Search Engine Land - [The Netflix Advertising Fantasy Is Probably Just A Fantasy]( - TV[R]EV - [Digital ID Company Dashlane Closes $110M Funding]( - release - [Court Tells Facebook To Open Its Records On Data Privacy](=/x0Z0060i3UP2nnT0eHi1DTU) - WSJ - [Amazon Spreading Tentacles To 5G With T-Mobile Interest](/x0Z0060i3UP2nnT0eHi1DTU) - Reuters - [Comcast’s Blockgraph Outlines Path For Data-Driven TV](/x0Z0060i3UP2nnT0eHi1DTU) - report - [Maine Lawmakers Pass Bill Preventing ISPs From Selling Browsing Data](/x0Z0060i3UP2nnT0eHi1DTU) - TechCrunch You’re Hired! - [Hearst Magazine Hires Its First VP Of Experiential And Brand Partnerships]( - Adweek Podcasts [The Big Story Episode 45:](/x0Z0060i3UP2nnT0eHi1DTU) A Home For Drawbridge, A Birthday For GDPR [The Big Story Episode 44:]( Who Dares Wins [The Big Story Episode 43:](=/x0Z0060i3UP2nnT0eHi1DTU) Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:](/x0Z0060i3UP2nnT0eHi1DTU) Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:](=/x0Z0060i3UP2nnT0eHi1DTU) Riding Eternal, Shiny And Chrome [The Big Story Episode 36:](=/x0Z0060i3UP2nnT0eHi1DTU) Agencies And The Supply Side [The Big Story Episode 35:](=/x0Z0060i3UP2nnT0eHi1DTU) Spring Forward, Fall Back [Check out all episodes of The Big Story >>](=/x0Z0060i3UP2nnT0eHi1DTU) [AdExchanger Talks Episode 129:](/x0Z0060i3UP2nnT0eHi1DTU) Criteo's Mollie Spilman [AdExchanger Talks Episode 128:](/x0Z0060i3UP2nnT0eHi1DTU) IPG's Arun Kumar [AdExchanger Talks Episode 127:](/x0Z0060i3UP2nnT0eHi1DTU) Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:](/x0Z0060i3UP2nnT0eHi1DTU) Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:](/x0Z0060i3UP2nnT0eHi1DTU) Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:](/x0Z0060i3UP2nnT0eHi1DTU) Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:](/x0Z0060i3UP2nnT0eHi1DTU) 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:](/x0Z0060i3UP2nnT0eHi1DTU) MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:](/x0Z0060i3UP2nnT0eHi1DTU) Brian O'Kelley [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](=/x0Z0060i3UP2nnT0eHi1DTU), New York, October 15-16, 2019 [Industry Preview 2020](/x0Z0060i3UP2nnT0eHi1DTU), New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](=/x0Z0060i3UP2nnT0eHi1DTU), San Francisco, May 11-12, 2020 Share This Email: [Facebook](=/x0Z0060i3UP2nnT0eHi1DTU) [Twitter](=/x0Z0060i3UP2nnT0eHi1DTU) [LinkedIn](/x0Z0060i3UP2nnT0eHi1DTU) [Google+](=/x0Z0060i3UP2nnT0eHi1DTU) | [Forward To A Friend]( [Facebook](=/x0Z0060i3UP2nnT0eHi1DTU) [Twitter]( [YouTube](=/x0Z0060i3UP2nnT0eHi1DTU) [View in web browser](/x0Z0060i3UP2nnT0eHi1DTU) This message was sent to To ensure delivery to your inbox, [add us to your address book](=/x0Z0060i3UP2nnT0eHi1DTU). 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