AdExchanger News for May 31, 2019

Today's Must Read - The Big Story: A Home For Drawbridge, A Birthday For GDPR [View in web browser]( [AdExchanger | Optimizing the News] =/R00niDOTUH003012Z3TJNn6 Today from AdExchanger Friday, May 31 Listen In [Get the latest episodes of The Big Story](=/R00niDOTUH003012Z3TJNn6) - Listen in as the AdExchanger team discusses the biggest stories of the week. Available wherever you get podcasts. --------------------------------------------------------------- Today's Must Read [The Big Story: A Home For Drawbridge, A Birthday For GDPR](/R00niDOTUH003012Z3TJNn6) This week on “The Big Story,” the team delves into LinkedIn’s unexpected purchase of Drawbridge. Certainly Drawbridge has faced tremendous headwinds, and a big reason for its availability could be spelled out with the letters G, D, P and R. [More.](/R00niDOTUH003012Z3TJNn6) [Facebook](=/R00niDOTUH003012Z3TJNn6) [Twitter]( [LinkedIn](=/R00niDOTUH003012Z3TJNn6) --------------------------------------------------------------- More from AdExchanger [Signal Names Lisa Weinstein New CEO To Seize Momentum In Data Onboarding](/R00niDOTUH003012Z3TJNn6) Identity resolution is critical for real-time customer engagements, digital marketing and first-party data privacy, Weinstein said. The company has immense tailwinds, she said, because those prevailing trends all lead business to onboarding and online IDs. [More.](/R00niDOTUH003012Z3TJNn6) [Firefly, A Startup For Digital Billboards Atop Rideshare Cars, Raises $30 Million]( Firefly’s plan is to enter several new US cities this year and hire like crazy across all roles, from engineering, data science and operations to marketing, sales and finance, doubling headcount from 100 over the next two to three quarters. [More.]( [Podcast: Survival Of The Fittest](/R00niDOTUH003012Z3TJNn6) Today in the podcast studio, Criteo COO Mollie Spilman talks about what makes companies survive and thrive in the ever-changing digital advertising business. [More.](/R00niDOTUH003012Z3TJNn6) [Musings On Why LinkedIn Bought Drawbridge]( The job market for data scientists and machine learning engineers is extremely competitive. Acquiring Drawbridge gives LinkedIn a prebuilt team of cross-device and identity experts in one fell swoop, said Gareth Davies, founder and former CEO of cross-device identity company Adbrain. [More.]( [Renault Speeds Into Dynamic Creative For Formula 1 Season](=/R00niDOTUH003012Z3TJNn6) “Formula 1 is a key pillar of our communications strategy,” said Marcelo De Carlo, regional advertising and digital marketing manager for Renault in Latin America. “But it was hard for us to deliver content with local adaptations. To be really representative, we needed to adopt more specific marketing.” [More.](=/R00niDOTUH003012Z3TJNn6) [So You Want To Hire A Product Manager?]( As critical as this function is to overall business success, most ad tech and mar tech companies find hiring for product roles to be a challenge. In younger companies this is often a key role that unlocks the company’s ability to scale; in more mature ones it is often the difference between happy customers and a significant loss of momentum that comes from customer churn and building the wrong things. [More.]( [Facebook Watch Proves That Digital Video Is Still In Its Infancy](/R00niDOTUH003012Z3TJNn6) With Facebook repeatedly stating that video is a major part of its innovation strategy going forward, advertisers and creators should expect another explosion of growth across several aspects of online video. [More.](/R00niDOTUH003012Z3TJNn6) [This Ad Isn’t High Impact.]( [Let us show you what is. Learn more here.]( [www.sublimedemo.com/high-impact]( News Round Up It’s Personal Personalized advertising may not be working as well as promised for publishers. Media companies receive just 4% more revenue for a cookie-based targeted ad than a nontargeted ad, according to a joint study on behavioral advertising conducted by the University of Minnesota, University of California, Irvine and Carnegie Mellon. The study, which tracked millions of ad transactions at a media company over one week, challenges assumptions about the positive impact of ad tech on publisher revenue. The findings could influence regulators or politicians grappling with online privacy laws, The Wall Street Journal reports. “All of these externalities with regard to the ad economy – the harm to privacy, the expansion of government surveillance, the ability to micro-target and drive divisive content – were often justified to the industry because of this ‘huge’ value to publishers,” said Ashkan Soltani, an author of the California Consumer Privacy Act and former chief technologist for the FTC. [More](/R00niDOTUH003012Z3TJNn6). And, [read the full paper](=/R00niDOTUH003012Z3TJNn6). Go deeper: Former Facebooker Anotonio Garcia Martinez’s penned an [instructive Twitter thread](/R00niDOTUH003012Z3TJNn6) on the study. Lessons Down Under Speakers at this year’s ad:tech Sydney conference suggested that marketers embrace the Sturm und Drang of new media. Regimented budgets and predetermined line items no longer make sense for media planners, said Ana Milicevic, principal and co-founder of the consultancy Sparrow Advisers. “We need to try to get ourselves out of that frame of thinking and be much more flexible,” she said. “We need to think like a consumer more often.” Social media marketing is another area where marketers need to loosen their old standards of control over a campaign, according to Pamela Kaupinen, SVP of strategy at HelloSociety, an influencer marketing agency owned by The New York Times. Brands should view influencers as social creators and give them more say over the content in sponsored campaigns, reports Marketing, an Australian industry trade. [More](. News You Can Use Google is broadening its Google News Initiative (GNI) to North America. The GNI is a fund created by Google in 2015 that to date has distributed around $156 million to European news companies, Nieman Lab reports. Projects that generate revenue and/or increase audience engagement for local news will receive up to $300,000 in funding, according to a Google [blog post](. Google first announced the fund shortly after the EU leveled its first antitrust charges against the company. The expansion of Google’s initiative to North America comes at a time when public opinion is turning against large tech companies on both sides of the Atlantic. [More](=/R00niDOTUH003012Z3TJNn6). But Wait, There’s More! - [How Walmart Is Building Out Its Tech Team To Take On Amazon](/R00niDOTUH003012Z3TJNn6) - Digiday - [The Attention Economy Crisis For Content, Commerce And Culture](=/R00niDOTUH003012Z3TJNn6) - Redef - [Google To Sunset Two Search Bidding Strategies In June]( - Search Engine Journal - [Fluent Launches New Data Unit, Fluent Dialog](=/R00niDOTUH003012Z3TJNn6) - release - [SpotX Retains Standing In Anti-Fraud Programs]( - B&C - [Media CRM Startup Pico Raises $4.5 Million Seed Round](=/R00niDOTUH003012Z3TJNn6) - TechCrunch - [NBCU Snares First Shoppable TV Advertiser With French Open](=/R00niDOTUH003012Z3TJNn6) - Ad Age - [Robert De Niro’s Bagel Caper](/R00niDOTUH003012Z3TJNn6) - Bloomberg - [Gannett Holds Merger Talks With GateHouse Media](=/R00niDOTUH003012Z3TJNn6) - WSJ You’re Hired! - [Pixability Hires Ex-Google Executive Chris Woods As CRO](=/R00niDOTUH003012Z3TJNn6) - release - [ATTN: Hires Mike Hadgis As CBO, Promotes Taryn Crouthers to COO]( - release [Never Launch "On Time"]( [Beware the air quotes. Watch the video.]( []( Podcasts [The Big Story Episode 43:](=/R00niDOTUH003012Z3TJNn6) Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:](/R00niDOTUH003012Z3TJNn6) Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:](=/R00niDOTUH003012Z3TJNn6) Riding Eternal, Shiny And Chrome [The Big Story Episode 36:](=/R00niDOTUH003012Z3TJNn6) Agencies And The Supply Side [The Big Story Episode 35:](=/R00niDOTUH003012Z3TJNn6) Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [Check out all episodes of The Big Story >>](=/R00niDOTUH003012Z3TJNn6) [AdExchanger Talks Episode 128:](/R00niDOTUH003012Z3TJNn6) IPG's Arun Kumar [AdExchanger Talks Episode 127:](/R00niDOTUH003012Z3TJNn6) Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:](/R00niDOTUH003012Z3TJNn6) Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:](/R00niDOTUH003012Z3TJNn6) Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:](/R00niDOTUH003012Z3TJNn6) Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:](/R00niDOTUH003012Z3TJNn6) 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:](/R00niDOTUH003012Z3TJNn6) MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:](/R00niDOTUH003012Z3TJNn6) Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](=/R00niDOTUH003012Z3TJNn6), New York, October 15-16, 2019 [Industry Preview 2020](/R00niDOTUH003012Z3TJNn6), New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](=/R00niDOTUH003012Z3TJNn6), San Francisco, May 11-12, 2020 Share This Email: [Facebook](=/R00niDOTUH003012Z3TJNn6) [Twitter](=/R00niDOTUH003012Z3TJNn6) [LinkedIn](/R00niDOTUH003012Z3TJNn6) [Google+](=/R00niDOTUH003012Z3TJNn6) | [Forward To A Friend]( [Facebook](=/R00niDOTUH003012Z3TJNn6) [Twitter]( [YouTube](=/R00niDOTUH003012Z3TJNn6) [View in web browser](/R00niDOTUH003012Z3TJNn6) This message was sent to To ensure delivery to your inbox, [add us to your address book](=/R00niDOTUH003012Z3TJNn6). 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