AdExchanger News for May 30, 2019

Today's Must Read - One Year Into GDPR, Most Apps Still Harvest Data Without Permission [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, May 30 Listen In [Get the latest episodes of The Big Story]( - Listen in as the AdExchanger team discusses the biggest stories of the week. Available wherever you get podcasts. --------------------------------------------------------------- Today's Must Read [One Year Into GDPR, Most Apps Still Harvest Data Without Permission]( The front door may be locked, but the basement windows are wide open. Unauthorized data harvesting from mobile apps has continued nearly unabated in the year since Europe’s General Data Protection Regulation came into force last May. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Trade Desk’s First-Ever CRO Looks To Capture Lightning In A Bottle (Again)]( Jonathan Carson’s appointment as CRO points to The Trade Desk’s need to restructure for these new digital media environments, which are rooted in the traditions of old media. [More.]( [To Avoid Subpar ROI From Marketing Automation, Start With Integration And The Organization]( Marketing automation's robust capabilities may be a part of the issue for many stakeholders. Despite all the new firepower, some marketers find themselves frustrated with the value they are generating after making significant investments. [More.]( [Facebook Woos Game Developers To Audience Network With Playables And Rewarded Video]( Facebook first introduced playable ads into the news feed in August of last year and immediately saw strong results for advertisers, said Yoav Arnstein, product marketing director of publisher solutions in charge of Facebook’s Audience Network product. [More.]( [New York Post’s New CEO Reveals Plan For Diversifying Revenue – And The New Role Of Print Advertising]( Sean Giancola, who describes his background as “part publishing, part digital,” now oversees a newsroom for the first time. He’s also taking over several existing projects that will launch this year, he said. [More.]( [Never Launch "On Time"]( [Beware the air quotes. Watch the video.]( []( News Round Up Network Effects The Washington Post released an advertising and site management product Thursday called the Zeus Platform as part of its Arc Publishing tech suite. It will take a two-pronged approach: A package for small and midsize publishers promises improvements in ad performance and site latency, while a premium version offers access to the Post’s ad tech products and a programmatic managed services team, according to a [blog post](. Other leading news publishers are pursuing similar strategies. Aside from the incremental SaaS-platform revenue, there’s a halo effect from having a network of publishers, since even top news companies don’t capture broad enough audiences by digital media standards of scale. “Marrying creative and audience with context is a muscle that successful media companies have strengthened – and one that can only be achieved by companies that reach consumers through diverse channels,” wrote Courtney Glaze, Vox Media’s VP of revenue operations, in a recent [AdExchanger column](. How Do You Watch Hulu? Hulu revealed for the first time that roughly 70% of its viewers, or 58 million people, subscribe to its ad-supported plan. Earlier this month, Hulu disclosed that it had 28 million customer accounts, which translates to a total of 82 million viewers at an average of 2.9 viewers per account, Variety reports. Hulu hasn’t provided this much granularity in looking at its user base before, and the strong preference for its ad-supported service shows that streamers still have some level of tolerance for commercials – as long as they’re done smartly, said ad sales chief Peter Naylor Wednesday at the Video Advertising Summit in New York. “We have to restrain ourselves,” he said. “You can’t just jam ads because you need to make a number. We want to have an experience for viewers that is consistent.” [More](. Loading Up In other streaming news, NBC News launched its over-the-top service Wednesday, NBC News Now, with a commercial ad load that more closely resembles that of linear TV. The free, ad-supported service will include four ad breaks every hour at two minutes each, AdAge reports. That’s comparable to traditional TV ad loads during a time when viewers have less patience for ads in general, and NBC’s target audience for the service – 25- to 45-year-olds who might not subscribe to pay TV – is especially sensitive too. [More](. But Wait, There’s More! - [Agencies Are Spending More CPG Ad Dollars On Online Groceries]( - Digiday - [GumGum Signs Deal With White Ops For Pre-Bid Fraud Detection]( - release - [Facebook Won’t Remove Doctored Content During The Canadian Election]( - BuzzFeed - [Influencer Marketing Trade Group Releases Fraud Guidelines]( - release - [Fortune To Add Paywall To Diversify Revenue Stream]( - WSJ - [Inside The Apple Team That Decides Which Apps Get On iPhones]( - Bloomberg You’re Hired! - [iHeartMedia Names Andrew Dahm Chief Privacy Officer]( - release - [Uwe Dreher Is New Head Of Marketing For BMW North America]( - release - [Digitas Elevates Melissa Levy To Managing Director, Boston]( - release [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( Podcasts [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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