AdExchanger News for May 29, 2019

Today's Must Read - LinkedIn To Snap Up Drawbridge In Odd-Couple Pairing [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, May 29 Listen In [Get the latest episodes of The Big Story]( - Listen in as the AdExchanger team discusses the biggest stories of the week. Available wherever you get podcasts. --------------------------------------------------------------- Today's Must Read [LinkedIn To Snap Up Drawbridge In Odd-Couple Pairing]( The Drawbridge technology will help LinkedIn expand the reach of its matched audiences through Audience Network campaigns and enable better attribution to help advertisers more effectively target and then measure the results they’re getting from LinkedIn campaigns across channels and devices. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [How Digital TV Delivery Will Change How NBCUniversal Sells Ads For The 2028 Olympics]( “We firmly believe that all content and associated advertising will be distributed over IP [internet protocol], over digital means, whether that’s to a TV set, mobile phone, tablet or whatever devices there are in the future,” Krishan Bhatia said. “That’s the vision the entire organization can rally around.” [More.]( [Is First-Party Data Collateral Damage For Stricter Third-Party Privacy Policies?]( As we understand the impact and adjust the operation, it’s vital to recognize that recent policy changes could seriously slow down cross-domain tracking, including site remarketing. In my opinion, this balancing of user retargeting and privacy is one of our most important responsibilities in the marketing ecosystem. [More.]( [The Next ‘Game of Thrones’ Megahit Will Be Monetized ‘Beyond the Wall’]( For shows like “Game of Thrones,” much of the monetization opportunity is in the discussion and community generated by the show, rather than in interrupting the content. Such premium content, and the viewing habits around it, are not conducive to interruptive ads. [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up Disengaged Facebook and Snapchat are slowly but surely losing engagement in the United States. Average daily time spent on Facebook decreased by three minutes in 2018, while time spent on Snapchat has plateaued over the past year, according to eMarketer. Time spent on Facebook will remain flat this year, with US adults spending roughly 38 minutes with the platform per day across all devices, down two minutes from eMarketer’s previous forecast. By 2020, average daily time spent on Facebook will drop to 37 minutes. “Less time spent on Facebook translates into fewer chances for marketers to reach the network’s users,” said eMarketer principal analyst Debra Aho Williamson. As for Snapchat, adults will use the app for 26 minutes per day on average through 2021, below eMarketer’s previous forecast of 28 minutes per day for 2019. Meanwhile, daily usage on Instagram will increase by one minute every year through 2021. [More](. Crossing Platforms The MRC is getting closer to offering a single measurement standard for video ads across screens and devices. Last week, the measurement body finished a comment period on the draft of a cross-media audience standard, which tightens rules for how digital video companies and TV broadcasters record ad views. While most of the framework has been well received, two provisions have been highly contested, primarily among mobile marketers, MRC CEO George Ivie tells Axios. Mobile companies oppose the Duration Weighted Video metric, which bases impressions on a 30-second denominator, because mobile ads don’t play for as long as TV spots. The MRC will also raise its viewability standard from 50% of pixels in-view for two consecutive seconds to 100% of pixels in-view for that time, a tough blow for scrolling feeds. [More](. Just Browsing Alphabet has fended off antitrust investigations into Google’s search business, local services, comparison shopping and smartphone OS. But don’t forget about the power it exerts over the web through Chromium, the open-source browser software that Chrome is based on. Chrome is the dominant web browser, with about 70% of desktop users, and other browsers, including Brave, Opera and Microsoft Edge, are based on Chromium. When those other browsers experience problems, getting fixes from Google engineers can be difficult, Bloomberg reports. This week YouTube [stopped working]( for people with the updated Edge browser, following previous episodes in which Netflix stopped working for Brave’s browser and Google Docs and Gmail users experienced problems in Firefox. [More](. But Wait, There’s More! - [Agencies Scramble After Big Media Company Mergers]( - MediaPost - [Amazon Is Poised To Unleash A Long-Feared Purge Of Small Suppliers]( - Bloomberg - [The Link Between Ad Fraud And Sky-High Startup Valuations]( - The Drum - [Cable Answers Cord Cutters With Half-Price Cellphone Service]( - WSJ - [Starting July, Google Will Use Mobile-First Indexing For All Sites]( - Search Engine Land - [How Ireland Became Europe’s Data Watchdog]( - BBC - [Meredith Sells Sports Illustrated To Authentic Brands Group For $110M]( - release - [Google’s Shadow Workforce: Temps Who Outnumber Full-Time Employees]( - NYT - [Publicis Groupe Launches Marcel In The United Kingdom](- Campaign You’re Hired! - [Walmart Poaches Former Google, Amazon Exec For New CTO Role]( - CNBC [This Ad Isn’t High Impact.]( [Let us show you what is. Learn more here.]( [www.sublimedemo.com/high-impact]( Podcasts [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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