AdExchanger News for May 28, 2019

Today's Must Read - Apple’s Attribution Fix For Safari Explained [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, May 28 Listen In [Get the latest episodes of The Big Story]( - Listen in as the AdExchanger team discusses the biggest stories of the week. Available wherever you get podcasts. --------------------------------------------------------------- Today's Must Read [Apple’s Attribution Fix For Safari Explained]( The ad click attribution API, released as an experimental feature in early May, enables a limited form of click-to-conversion tracking that is built directly into the browser itself. It doesn’t rely on cookies and severely restricts the amount and type of data that can pass between buyers, sellers and third-party intermediaries. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [French Regulators Gift Pubs With A One-Year Break Before They Need To Comply With New Cookie Consent Rules]( The CNIL’s first order of business is to update its 2013 consent recommendations, which are obsolete now that GDPR is on the scene. [More.]( [The Bonds Run Deep For Audiences And Media Companies That Follow Them Across Channels]( Marrying creative and audience with context is a muscle that successful media companies have strengthened – and one that can only be achieved by companies that reach consumers through diverse channels. Their relationship with consumers is deeper than a media company that is committed to one or limited platforms, and deeper than even a single platform with scale. [More.]( [This Ad Isn’t High Impact.]( [Let us show you what is. Learn more here.]( [www.sublimedemo.com/high-impact]( News Round Up Target Shopping List Target is considering a deal for Triad Retail Media, the shopper marketing agency bought by WPP’s Xaxis programmatic group in 2016, The Wall Street Journal reports. An acquisition is far from certain, though. Target has been increasing investments in Roundel, its recently rebranded in-house ad platform business, which the company said in May has been “a source of profitable growth.” And Triad would immediately expand Roundel’s brand footprint and agency-style campaign reporting. Don’t discount the fact that Triad has been an integral part of Walmart’s data and media business the past decade. Until earlier this year, when Walmart said it would take Triad’s services in-house and started unwinding its relationship with the agency. A peek at Walmart’s programmatic playbook over recent years could be useful as the two largest US retailers develop their respective media businesses. [More](. Amazon’s Moat Amazon’s private label brands have become category powerhouses, and the commerce giant makes competing against them a major challenge. For instance, Amazons serves programmatic ads across the web, but those campaigns also serve to Amazon’s owned-and-operated media so they must conform to Amazon’s creative vetting. If ad copy or color schemes look overly similar to Amazon private labels, the campaigns may well be blocked. One agency exec tells Business Insider that a campaign promoting a fast-food chain’s home delivery was blocked because Amazon competes with the delivery service co-featured in the ad. The creative had to be tweaked to focus on the restaurant, instead of the delivery service. [More](. To Disinform A doctored video of House Speaker Nancy Pelosi that slurred her words during a speech spread across social media Friday, raising concern about how video editing software can be used for online misinformation in the lead-up to the 2020 election. The video, which has been viewed millions of times on Facebook, slowed down Pelosi’s speech while maintaining her appearance, which created the subtle effect of making her appear drunk. YouTube took down the video, saying it violated its standards, but Facebook allowed the video to remain on the platform while limiting how widely it’s shared, The New York Times reports. The incident brings to the forefront social media’s role in combating disinformation and fake content. “There is no way back,” says Siwei Lyu, a computer science professor at the University of New York Albany. “The Pandora’s box is opened.” [More](. But Wait, There’s More! - [Wall Street Isn’t Buying What Silicon Valley Is Selling]( - WSJ - [Endeavor IPO Filing Sheds Light On Accenture’s Droga5 Deal Terms]( - Ad Age - [How Browser Policy Updates Affect Influencer Attribution]( - eMarketer - [Podcast Hosting Platform Libsyn Plans Push Into Advertising]( - Inside Radio - [FBI Subpoenas LVMH In US Media Buying Probe]( - Campaign - [DTC Brands Are Testing Direct Mail]( - Digiday - [Facebook Plans To Launch ‘GlobalCoin’ Currency In 2020]( - BBC - [Meet The Man With An Impossible Job: Cleaning Up YouTube]( - Recode - [Why We Should Stop Fetishizing Privacy]( - NYT - [Shopify Quietly Acquired Handshake, B2B Purchasing Platform]( - TechCrunch [Never Launch "On Time"]( [Beware the air quotes. Watch the video.]( []( Podcasts [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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