AdExchanger News for May 24, 2019

Today's Must Read - CTV Data Is Massively Fragmented: Here Are Three Ways The Industry Is Stitching It Back Together [AdExchanger | Optimizing the News] Today from AdExchanger Friday, May 24 Listen In [Subscribe To AdExchanger Talks]( - A weekly podcast featuring thoughtful interviews with key figures in advertising and people who are transforming data-driven digital advertising - and marketing as a whole. --------------------------------------------------------------- Today's Must Read [CTV Data Is Massively Fragmented: Here Are Three Ways The Industry Is Stitching It Back Together]( The industry is bringing this data together in three ways: through technologies designed to stitch together capabilities like targeting, measurement, frequency management and optimization; through partnerships between distributors and programmers; and through the formation of industry standards. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Comcast’s FreeWheel Hires Utpal Kalita As Blockgraph CTO In Blockchain Data Push]( After bringing on broadcast partners and setting terms for the service, Blockgraph needs a tech chief and more product execs to handle its first product update cycle. The company plans to start running its first live campaigns next month. [More.]( [Do Advertisers Need To Pay Attention To The T-Mobile/Sprint Merger?]( If T-Mobile and Sprint manage to merge, they’ll have around 126 million subscribers and become the third largest telco in the United States behind Verizon and AT&T, which have around 150 and 141 million subscribers, respectively. [More.]( [Datorama Opens App Developer Marketplace For Ad And Measurement Tools]( Many brands use three or more DSPs, and the new Datorama marketplace automatically rationalizes which DSP served the ad that prompted a conversion. [More.]( [The Big Story: Who Dares Wins]( This week on “The Big Story,” we travel to Washington, DC, tour some walled gardens and fly into the clouds – before coming back to earth to piece together the evolving TV landscape. [More.]( [With A New CRO, Twitch Levels Up Its Advertising Ambitions]( With a strong groundwork laid through its work with entertainment and gaming brands, Twitch is getting serious about its advertising business, which means making inroads in serving advertisers who want to reach young men – not just active gamers. [More.]( [Never Launch "On Time"]( [Beware the air quotes. Watch the video.]( []( News Round Up Electing Out Political ads used to be seen as a huge opportunity for Facebook, but now they’re just a landmine. After finding itself at the center of Russian interference in the 2016 US election and facing similar issues abroad, Facebook debated internally whether to pull the plug on political ads, The Wall Street Journal reports. CEO Mark Zuckerberg made the final call to continue selling political ads, but the company will change its process. Facebook will stop offering commissions for political ad sales, and the platform has already moved most political ad buying to a self-serve system that its sales people support at a high level. That’s a sharp pivot from the in-depth assistance Facebook offered candidates in 2016, when Facebook employees closely advised campaigns and reportedly wrote Trump campaign ads. “It doesn’t matter if you’re running for president or running for city council,” says Katie Harbath, Facebook’s global elections public policy director. “You have access to the same tools and level of support.” [More](. Performing Miracles Condé Nast launched a new performance advertising product on Thursday geared toward retail and ecommerce brands, with affiliate links and product videos created by the publisher that drive traffic back to a product sales page. The new offering, called Prime Web, is built into Spire, Condé’s data and ad-targeting business, which requires a $20,000 minimum campaign commitment. But the publisher is also guaranteeing certain performance levels, and will give advertisers free impressions as a make-good if it doesn’t meet those goals. Think store visits or sales lift numbers, says Evan Adlman, SVP of enterprise sales. Condé has worked with Nielsen Catalina Solutions for a year and a half to attribute sales lift, but can also integrate with other retail measurement services, such as Placed or IRI. [More](. Cosmetic Search-ery Google announced a mobile search redesign this week. Google has steadily changed its ad visualization since 2013, mostly to make sponsored placements look more like organic ad listings. The redesign includes a couple of important updates, Search Engine Land reports. For one, ads will now have a black “Ad” label above the search result. Since Google started running sponsored search ads, it’s kept the advertisement labels below the listing. Another notable change will be the removal of the green font and shading Google has put on search ads since 2017. Organic listings are getting a facelift too, with more rich media options for the site publisher. “This update sets the stage for Google to continue to evolve the types of content it shows in the search results, including video, hi-res images, 3D objects and the types of actions it enables right from the search results.” [More](. But Wait, There’s More! - [Air Jordans Come To Fortnite In Nike Partnership]( - Polygon - [Facebook Reorganizes Its Products Team]( - Business Insider - [How Does Facebook Measure Fake Accounts?]( - blog - [Why Marketers Struggle To Consistently Identify Their Audiences]( - eMarketer - [Tremor Media DSP Adds Outstream Video And Digital OOH Channels]( - release - [Amazon Is Working On A Device That Can Read Human Emotions]( - Bloomberg - [Introducing GitHub Sponsors: A New Way To Contribute To Open Source]( - blog - [Highsnobiety Is Courting Brands With Curated Ecommerce]( - The Drum - [Valassis Digital Receives ‘TAG Certified Against Fraud’ Seal]( - release You’re Hired! - [Publicis Groupe Appoints Delphine Stricker VP, Director Of Communication]( - release [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( Podcasts [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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