Today's Must Read - Google Aligns With Consultants On Cloud As Marketing Converges With The Enterprise
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Today's Must Read
[Google Aligns With Consultants On Cloud As Marketing Converges With The Enterprise](
Googleâs cloud sales still lag behind Amazon and Microsoft. Partnerships with consultancies open a key sales channel and present a lucrative opportunity to diversify away from digital advertising. [More.](
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News Round Up
GDPR, You Listening?
One year into GDPR, ad tech is facing headwinds in Europe. Data protection authorities in seven markets are looking into the legality of real-time bidding, which they argue is a âwide-scale and systemicâ violation of the law. Spain, The Netherlands, Belgium and Luxembourg joined the United Kingdom, Ireland and Poland on Monday in filing complaints around bid requests, which they argue broadcast peopleâs personal data âhundreds of billions of times per day,â and enable âthe most massive leakage of personal data recorded so far.â And this is the tip of the EU iceberg. Ad tech companies can expect a âcascade of complaintsâ and an EU-wide regulatory response, a lawyer working with the complainants tells TechCrunch. [More](.
Time Out!
Index Exchange is introducing machine learning to its publisher header bidding solution. The company has launched a tool, called Adaptive Timeout, that allows publishers to modify page load times based on peopleâs network signals, device types or browsing behaviors to better understand when to stop accepting bid requests, Adweek reports. Publishers previously relied on fixed time-outs for bid requests, which caused them to miss out on bids because they favored speedy page loads over incoming requests. The new Index tool gives publishers a hack around this pain point. Supply-side tech companies need to address this issue because header bidding has been criticized for slowing down publisher web pages and negatively impacting the consumer experience. [More](.
Off The Mark
Location data tech companies are girding themselves for a looming crisis. Wasted spend on location data pales compared to ad fraud, but itâs large enough that marketers are taking notice, especially in verticals like auto, mall retail and quick-serve restaurants with large out-of-home and location data budgets, Warren Zenna, Americas president for Location Sciences, writes for The Drum. Bidstream data will be the hardest hit in â[The Location Data Crisis of 2020](â because the lat-long numbers are unreliable and because bidstream data collection often fails on privacy and consent. âAs ... losses mount, it becomes harder to raise your hand and admit you were complacent,â Zenna writes. [More](.
But Wait, Thereâs More!
- [Chinese App VidMate Exposes Data, Vulnerabilities In Usersâ Phones]( - BuzzFeed
- [Top âLive-Streamersâ Get $50,000 An Hour To Play Video Games Online]( - WSJ
- [FCC Chair Endorses SprintâT-Mobile Deal]( - The Information
- [Amazon Bets On Kohlâs As Its Own Brick-And-Mortar Efforts Falter]( - Bloomberg
- [Triton Digital Integrates With dataxu For Programmatic Audio]( - release
- [Media Buyers Are Mixed On Publishers Selling Ads Based On Emotion]( - Adweek
- [Some Advertisers Arenât Sold On Consultant Firms]( - Digiday
- [Five Charts: The State Of Ad Fraud]( - eMarketer
- [As Huawei Loses Google, The United Statesâ](
- [China Tech Cold War Gets Its Iron Curtain]( - NYT
Youâre Hired!
- [Criteo Hires Geoffroy Martin As EVP And GM Of Retail Media]( - release
- [Fox News Names Jeff Collins EVP Of Advertising Sales]( - release
Podcasts
[The Big Story Episode 43:]( Upfronting And Fingerprinting
[The Big Story Episode 42:]( Google-Fu
[The Big Story Episode 41:]( Strange New World
[The Big Story Episode 40:]( United We Stand
[The Big Story Episode 39:]( Stack That Cash
[The Big Story Episode 38:]( The Great Escapes
[The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome
[The Big Story Episode 36:]( Agencies And The Supply Side
[The Big Story Episode 35:]( Spring Forward, Fall Back
[The Big Story Episode 34:]( Googleâs On First
[The Big Story Episode 33:]( Boiler Room
[Check out all episodes of The Big Story >>](
[AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo
[AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider
[AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala
[AdExchanger Talks Episode 124:]( Dentsu Aegisâ, Doug Ray
[AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon
[AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko
[AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi
[AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph
[AdExchanger Talks Episode 119:]( Brian O'Kelley
[AdExchanger Talks Episode 118:]( Adform's Julian Baring
[AdExchanger Talks Episode 117:]( 360i's Jared Belsky
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[PROGRAMMATIC I/O](, New York, October 15-16, 2019
[Industry Preview 2020](, New York, January 28-29, 2020
[PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020
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