AdExchanger News for May 16, 2019

Today's Must Read - Dotdash Acquires Brides Magazine To Build Out Its Lifestyle Vertical [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, May 16 Listen In [Subscribe To The Big Story]( - Our weekly podcast, hosted by the AdExchanger editorial team, features roundtable discussions on the week's top news stories. --------------------------------------------------------------- Today's Must Read [Dotdash Acquires Brides Magazine To Build Out Its Lifestyle Vertical]( “[Women visit our sites when they] want to redo their apartment, look their best for a job interview or roll over 401K,” CEO Neil Vogel said. “The goal is to serve millennial women in all points of their lives. Brides really adds to that.” [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [NYT, Axios: Filter Out ‘The Crap’ – People Do Still Care About Content]( The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots. [More.]( [Jampp Jumps Into Programmatic User Acquisition And Away From Ad Networks]( For the last few months, Rappi, which first started experimenting with programmatic around three years ago, has been testing a mobile demand-side platform for user acquisition from app marketing platform Jampp, which came out of beta on Wednesday and was designed specifically with non-gaming mobile growth marketers in mind, said Jampp CRO Jon Hudson. [More.]( [Tealium Raises $55M To Do Battle In The ‘Annoyingly Crowded’ CDP Space]( "There are companies that don’t do true CDP work that claim to, so you have to spend extra time educating your prospects,” CEO Jeff Lunsford said. “But we’re building out our team to meet the demand.” [More.]( [Group Nine Media Prez On BuzzFeed Merger Rumors, And Why Social Distribution Isn’t Dead]( Group Nine, whose brands include Thrillist, The Dodo, NowThis and Seeker, has developed a holding company model designed to reduce costs by sharing backend resources – while still efficiently reaching fragmented niche audiences across the web. [More.]( [This Ad Isn’t High Impact.]( [Let us show you what is. Learn more here.]( [www.sublimedemo.com/high-impact]( News Round Up WarnerMedia Touts AT&T Data WarnerMedia had its first upfront under the new AT&T brand. “Now that we’re owned by AT&T, this upfront will be followed by a terrible reception,” quipped Conan O’Brien, kicking off a star-studded presentation. WarnerMedia assured media buyers in attendance that its upcoming streaming service will include ad-supported video on demand, not just ad-free content. WarnerMedia President of ad sales Donna Speciale talked up the data-driven offerings, which include targeting and location measurement capabilities that come straight from AT&T’s data set. For instance, McDonald’s tracked a double-digit lift in store visits after activating a first-party data target with WarnerMedia. And VW measured a 6.5% increase in dealership visits. Speciale encouraged buyers to start using data in television, adding to the 25 audience-focused campaigns going live in the first half of 2019. Is Pepsi OK? PepsiCo is launching an in-house media planning and data team, led by director of marketing tech and data strategy Mike Scafidi. The group, which will shape the company’s digital media and ad tech strategy, is recruiting talent with CRM, data management, shopper marketing and ad tech backgrounds, The Drum reports. Its members will also be required to drive awareness and adoption of ad tech throughout the company, because one of the biggest challenges in launching an in-house team is selling the vision to stakeholders. PepsiCo has been moving marketing functions in house for some time, starting with social and creative. [More](. You’ve Been Served Google’s Accelerated Mobile pages (AMP) is controversial among publishers. Some begrudge being forced onto Google’s content hosting platform or complain of [unmet traffic goals](. The AMP advisory board met a few weeks ago to discuss potential changes to the service, according to Terence Eden, a senior technology advisor to the British National Health Services and opponent to the AMP initiative. Eden’s notes from the meeting aren’t encouraging. He states that low-quality news sources embrace AMP and see traffic surge, while superior news publishers that worked on their own site-serving and tag technology are disadvantaged. “The meeting was good natured,” he writes in a [blog post](. “While there were some robust discussions, the (advisory committee) seemed fairly unified that Google had to seriously rework parts of the AMP project.” For more, see the [official meeting minutes](. But Wait, There’s More! - [Facebook, Under Pressure For Terrorist Content, Restricts Live Streaming]( - WSJ - [The Trade Desk CEO Green On Bringing Ad Money Into China]( - CNBC - [Brand Networks Acquires Clickable And Launches Retail Ad Business]( - release - [The Big-Tech Backlash Is Coming For Digital Advertising In Travel]( - Skift - [Magellan: Top Podcast Advertisers In April]( - Medium - [DTC And Retail Luggage Brand Away Raises $100M At $1.4B Valuation]( - release - [The New GAM Auction Logic]( - AdMonsters - [TapClicks Completes Acquisition Of StatX]( - release - [Angry Birds And The End Of Privacy]( - Vox - [Mar Tech Operator CM Group Completes $410M Financing, Buys Vulture]( - release - [American Express Is Acquiring Resy]( - TechCrunch Podcasts [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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