AdExchanger News for May 15, 2019

Today's Must Read - Disney Takes Full Ownership Of Hulu [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, May 15 Listen In [Subscribe To The Big Story]( - Our weekly podcast, hosted by the AdExchanger editorial team, features roundtable discussions on the week's top news stories. --------------------------------------------------------------- Today's Must Read [Disney Takes Full Ownership Of Hulu]( With full control of Hulu, which has 28 million customers in the United States, Disney becomes a much more formidable competitor in the streaming wars. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [AT&T’s Xandr Data Can Now Be Applied On Non O&O Properties]( Inventory from the Community marketplace is available now, either as a direct buy customized and managed through Xandr Media, or programmatically via Deal ID. The cost of Xandr’s first-party data and technology is bundled into media buying and activation. [More.]( [Disney Takes Full Ownership Of Hulu]( With full control of Hulu, which has 28 million customers in the United States, Disney becomes a much more formidable competitor in the streaming wars. [More.]( [Google Revamps Ecommerce Ads Pitch With New Formats And Shopping Hub]( Google’s new shopping ad formats, unveiled at Google Marketing Live in San Francisco, tie formerly siloed properties within Google, such as YouTube and Maps, into a more cohesive media offering. [More.]( [Facebook’s Clear History Feature May Mess With Its Targeting Options]( Facebook warned advertisers that the tool, which will eventually give people the ability to see and delete the data that third-party sites and apps share about them with Facebook, could impact targeting on Facebook properties. [More.]( [Social Media Agency DMM Built A Celebrity DTC Brand For Kate Walsh]( As social has become a more commerce-driven channel, DMM decided to expand its focus and help entrepreneurial celebrities start new businesses. [More.]( [Bringing Data’s Power To The People]( Data represents significant power, but the best platforms in the world will fail when organizations don't address how different people will interact with the data, and why. [More.]( [Never Launch "On Time"]( [Beware the air quotes. Watch the video.]( []( News Round Up Order Up Dynamic Yield, the personalization technology McDonald’s acquired in March for $300 million, will help the fast-food chain customize its menus to store customers and app users. But the platform will also position McDonald’s to compete with digital giants – namely Amazon – by allowing it to collect more data on its customers, The Wall Street Journal reports. “We have a tremendous amount of data,” McDonald’s global chief information officer Daniel Henry said, highlighting information on drive-through line lengths and which menu items are trending. “We can start offering suggestions based on all of that information … And that data continues to get rich. It gets smarter and smarter with every customer interaction.” But why does a brick-and-mortar fast-food chain need that level of personalization? “Our customers are telling us this is an expectation they have, because this is the environment they’re dealing with in everyday life,” Henry said. [More](. Tell It Like It Is Rishad Tobaccowala, what do you think about Sir Martin Sorrell’s S4 venture? It’s “too small, too narrow and too yesterday,” Tobaccowala, chief growth officer at Publicis, declared Tuesday at the LUMA Partners Digital Media Summit in New York City. The future, he said, is not just about digital and data, it’s about omnichannel relationships and marketing. “I'd much rather basically be Accenture or Publicis than S4,” he said. OK, what about Facebook, Rishad? “Unless they manage to become the WeChat of the United States, which is their strategy, I think we have seen peak Facebook,” he said. “They have a hard time attracting talent, and they’re only focused on advertising.” And how do you feel about the current state of the marketing industry? “I think our industry broadly, including marketers, has lost the plot. As long as you optimize for the consumers, you’re basically optimizing for one segment of what a human is.” The Third-Party Nightmare Google’s move to restrict cookie tracking on Chrome could deal an indirect blow to Amazon by making it more difficult for ad buyers to target shoppers off of its platform. Without third-party cookies, Amazon can’t match its audiences off of its own site to retarget users, Digiday reports. “Third-party audiences are going to be a nightmare,” said Pedro Mona, iProspect’s managing director of platforms and engineering. “The volumes will decrease significantly. The ability to track their own audiences outside Amazon will go down.” Amazon doesn’t break out how much of its ad revenue comes from off of its platform, but Google’s privacy restrictions could hamper the explosive growth of its programmatic business. Agency buyers predict that Amazon will respond by pushing more aggressively into mobile apps, where cookies aren’t present, or work more directly with media owners. [More](. But Wait, There’s More! - [IAB To Congress: Create ‘Do-Not-Track Plus](’ - blog - [Facebook Facing A 20-Year Consent Agreement After Privacy Lapses]( - Reuters - [Advanced TV Is The New Frontier For DSPs]( - eMarketer - [FreeWheel Creates Programmatic OTT Marketplace For Local Advertisers]( - Digiday - [Comcast Hints ‘The Office’ Is Headed To NBCU’s New Streaming Service]( - WSJ - [Spotify Is Testing A Stories Feature For Artists]( - Android Police - [AdsWizz: Making Audio Advertising More Accessible For Small Buyers]( - blog - [WarnerMedia To Spend $14 Billion On Non-Sports Content]( - The Information You’re Hired! - [Alex Lee Joins BlueConic As SVP Of Global Sales]( - release - [Adlucent Expands Leadership Team With Industry Vets]( - release - [Fluent Appoints Dan Hall as Chief Technology Officer]( - release Podcasts [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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