AdExchanger News for May 13, 2019

Today's Must Read - Everything You Need To Know About Fingerprinting After The Chrome Crackdown [AdExchanger | Optimizing the News] Today from AdExchanger Monday, May 13 Listen In [Subscribe To AdExchanger Talks]( - This weekly podcast features thoughtful interviews with key figures in advertising and people who are transforming data-driven digital advertising - and marketing as a whole. --------------------------------------------------------------- Today's Must Read [Everything You Need To Know About Fingerprinting After The Chrome Crackdown]( “The much bigger issue for us is what happens to cookies over time,” said Tanwir Danish, managing partner and head of data and analytics platforms for GroupM in North America. “The reality is that the same privacy concerns that apply to cookies apply to fingerprinting, especially when it comes to targeting consumers based on that information.” [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Telaria’s Mark Zagorski On Earning Impressions And Exclusive Deals In CTV]( Billion-dollar ad tech companies like The Trade Desk or Xandr need broadcast empires such as Time Warner, Disney and NBCUniversal to move the needle. But relatively smaller businesses like Telaria can hitch themselves to faster-moving players like Pluto and Cheddar. [More.]( [The Five Looming Questions About Google Chrome’s New Privacy Rules]( Google always needs to protect its core advertising business, which is the most simple reason Chrome only made basic improvements to its ad business. But that argument glosses over a lot of complexity. [More.]( [The Industry’s OTT Investments Will Help All Digital Publishers, Even Those Without TV Assets]( Fortunately, even digital publishers that lack any TV assets stand to gain. There are several reasons why the industry’s investment in OTT will have a meaningful and direct impact on all types of forward-thinking digital publishers. [More.]( [Never Launch "On Time"]( [Beware the air quotes. Watch the video.]( []( News Round Up The Honey Dish Amazon’s ad revenue growth rate is slowing, but neither investors nor ad partners are concerned. “Year-over-year growth rates are slowing in line with what you would expect for a maturing platform,” Kevin Packler, VP and director of Amazon Services at The Tombras Group, tells Digiday. Amazon is spinning out new ad formats and targeting and measurement features, and marketers are taking a more measured approach as they test the return on their Amazon ad spend. Brands are spending more efficiently on the platform, so revenue is moderating, says Eric Heller, EVP of marketplace services at Wunderman Thompson Commerce. “Amazon remains the honey dish on a table full of ants,” he says. [More](. Spotting Opportunities Spotify is overhauling it’s app to put podcasts front and center. The audio streaming service rolled out an app redesign that features music and podcast tabs at the top of user libraries, a key discovery booster for podcasts and an indicator of how important non-music audio could be for the platform. “There are plenty of podcasts we’d all enjoy if only we knew they existed,” Spotify CFO Barry McCarthy tells Bloomberg. “There is no search engine, no search interface that understands what podcast you and I like. We’re working hard on that problem.” Spotify has spent more than $400 million this year to buy podcast companies and create original programming for subscribers. The company, which pays millions to studios for music licensing fees, sees podcasting as a business where it can start early and take a larger share of the overall pie. [More](. Direct To Cash The number of billion-dollar direct-to-consumer startup deals doubled last week, when the CPG holding company Edgewell Personal Care bought Harry’s for $1.37 billion. Previously, Unilever’s 2016 acquisition of Dollar Shave Club for $1 billion was the only DTC deal to achieve that milestone. Edgewell already has brands like Schick and Edge in the men’s grooming category. But its sales dropped almost 9% year over year, while Harry’s more than doubled, The Wall Street Journal reports. Edgewell has 15% of the US razor market, according to Nielsen data, and Harry’s adds another 6%. [More](. Harry’s is also a strong example of how DTC brands can translate their social and programmatic roots into retail sales. In 2017, a year after launching in-stores kiosks at Target locations, Harry’s brick-and-mortar business had already [reshaped its digital marketing program](, because driving stores sales outperformed digital funnel metrics like free tests and new subscriber sign-ups. But Wait, There’s More! - [Facebook Sues Analytics Startup Rankwave Over Data Misuse]( - TechCrunch - [Time Warner’s Speciale Previews Her Plans For The Upfronts]( - Adweek - [3Q Digital Digital Agency Takes New Funding Round]( - release - [Deloitte Digital Acquires Dutch Media Buying Agency Pervorm]( -The Drum - [IAB Certifies Voxnest Audience Network For Podcast Measurement]( - release - [Facebook Faces Audits In France Over Hate Speech]( - WSJ - [Quantcast’s Feldman: GDPR, A Privacy-By-Design Approach]( - LinkedIn - [The Case Against Breaking Up Facebook]( - Bloomberg You’re Hired! - [Craig Ellis Joins Omnicom’s Resolution Media As President]( - LinkedIn - [Stitcher Grows Its Sales And Content Teams]( - blog - [ID5 Appoints Joanna Burton As Strategy Chief]( - Prolific London - [Facebook Reshuffles Oculus Leadership]( - Variety Podcasts [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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