AdExchanger News for May 10, 2019

Today's Must Read - The Trade Desk’s Revenue Is Up, And Benefits From General Ad Tech Slide [AdExchanger | Optimizing the News] Today from AdExchanger Friday, May 10 Listen In [Subscribe To AdExchanger Talks]( - This weekly podcast features thoughtful interviews with key figures in advertising and people who are transforming data-driven digital advertising - and marketing as a whole. --------------------------------------------------------------- Today's Must Read [The Trade Desk’s Revenue Is Up, And Benefits From General Ad Tech Slide]( It’s been more than two years since The Trade Desk IPO’d, and strong revenue gains are now old hat. The company has also maintained 95% client retention rates since before it went public, solidifying its position as the runaway leader among independent demand-side platforms. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Roku’s Platform Revenue Soars, But Competition Looms]( Roku added 2 million accounts in the quarter, bringing its total to 29.1 million. Streaming hours were up 1.6 billion over last quarter to 8.9 billion hours total, with Roku users streaming more content on the platform last quarter than all of 2017. [More.]( [The Big Story: Google-Fu]( Google always seems to be the big story, and this week is no exception. Because when Google so much as sneezes, the advertising industry shakes. [More.]( [Rubicon Project Built Demand Manager To Give Publishers More Control Over Open Web]( The exchange is banking on publishers trusting the solution because it’s based on open-source code and it offers better control and insight into their header bidding partners. Publishers also get the engineering support and tech they often need because they don’t have the resources internally to create their own. [More.]( [Iger Touts Fox As A Boon To Disney’s DTC Ambitions]( Although overall revenue rose 3% to $14.92 billion, beating expectations, and DTC and international revenue (Disney bundles the two into one division) increased 15% to $955 million, losses more than doubled year over year to $393 million, which was only partially offset by an increase in Disney’s international business. The losses are a reflection of the money Disney is pouring into its streaming services. [More.]( [Vevo Takes A Distributed Approach To OTT]( Vevo has always had a large distribution partnership with YouTube, but over the past year it’s shut down its owned-and-operated properties to exclusively partner on third-party distribution – and pivot to the TV screen. [More.]( [This Ad Isn’t High Impact.]( [Let us show you what is. Learn more here.]( [www.sublimedemo.com/high-impact]( News Round Up Comscore In Flux “I want to acknowledge that the company has undergone some significant changes in the past five weeks,” interim Comscore CEO Dale Fuller told investors on Wednesday. It was an understatement. It’s been just over a month since Fuller took the reins from Bryan Wiener, who [exited the company]( less than a year after joining, noting “irreconcilable differences” with the board. In terms of the bottom line, Comscore cited a $2.4 million expense in the first quarter associated with the resignation of “certain executives” (i.e. Wiener and former president Sarah Hofstetter, who resigned as well). Comscore is no stranger to turmoil, but Fuller is looking to right the ship by, he said, evaluating the company’s broad suite of products and making more concentrated investments in cross-platform TV, on-demand content, addressable advertising and campaign ratings. But it’s an uphill battle. Revenue for the quarter was $102.3 million, down 3% year over year. Comscore also had a round of layoffs on Tuesday, although Fuller dodged a question on the size of the reduction. The board is looking for a permanent CEO as Comscore continues its strategic internal review. Children Of The Amazon Nineteen consumer and privacy groups have accused Amazon of violating the Children’s Online Privacy Protection Act (COPPA) through its Echo Dot Kids Edition, which stores voice recordings and other information about users under the age of 13. The groups also accuse the Amazon devices of having flawed parental controls with non-specific permissions and ineffective age verification, The Washington Post reports. Amazon hangs on to recordings of children for longer than necessary, the groups complained, and the tools to delete them do not work properly. And it’s not just Amazon who can access the data; developers can collect data in ways that also potentially violate COPPA. “Children are a uniquely vulnerable population,” Sen. Edward J. Markey, D-Mass., wrote in a draft of a letter he plans to send to the FTC on Thursday. “We urge the Commission to take all necessary steps to ensure their privacy.” [More](. Let’s Make A Private Deal Ad spending on private marketplaces (PMPs) will surpass buying on the open exchange next year, per eMarketer’s latest forecast. This year, US advertisers will spend an estimated $12.2 billion on the open exchange compared to $11.6 billion on PMPs. By 2021, US ad spend on the open exchange will rise to $13.8 billion, while PMP spend will hit $15.8 billion. The shift to PMPs is driven by both sellers who want more control over their audiences and the ads that run on their page, and advertisers mistrust of the open exchange. And PMP deals offer advertisers more opportunity to negotiate pricing and data. “ ... One-to-one agreements and conversations are only increasing in importance,” said eMarketer analyst Lauren Fisher, “ ... programmatic has become so much more than just open market, real-time buying.” [More](. But Wait, There’s More! - [Facebook Stops Blocking Some Blockchain Ads]( - TechCrunch - [O’Kelley: How Will Ad Tech Combat Chrome’s Privacy Protections?]( - Quora - [Eyeo Announces Investment In AI Startup Factmata]( - release - [How Zeta Global Plans To Turn Sizmek Assets Into A Success]( - Adweek - [Malvertising Prevention Startup Clean.io Raises $2.5M]( - release - [Target Uses Startup Accelerators To Strengthen Its In-House Data Capabilities]( - Digiday - [Chris Hughes: It’s Time To Break Up Facebook]( - NYT - [Ad Companies Support New GiveMe5 Social Responsibility Effort]( - MediaPost You’re Hired! - [Peter Hanford Joins Digital Decisions]( - Mediatel - [OpenAP Hires TrueX Co-Founder David Levy As First CEO]( - Ad Age Podcasts [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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