AdExchanger News for May 9, 2019

Today's Must Read - How California’s Privacy Law May Change And What That Would Mean For Marketers [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, May 9 Listen In [Subscribe To AdExchanger Talks]( - This weekly podcast features thoughtful interviews with key figures in advertising and people who are transforming data-driven digital advertising - and marketing as a whole. --------------------------------------------------------------- Today's Must Read [How California’s Privacy Law May Change And What That Would Mean For Marketers]( For advertisers and marketers, the most important amendments concern the definition of personal information and the notion of de-identification, said Omer Tene, VP and chief knowledge officer at the International Association of Privacy Professionals. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Location Data Crisis Of 2020]( Those who saw the crisis on the horizon and began pivoting early will not only be best positioned to rebound, but also gain a competitive advantage while others are wringing their hands and wondering what happened. [More.]( [Podcast: Lessons From The Media Trenches]( It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science. In the wake of the acquisition, the company appointed a new CEO, Lisa Utzschneider, to lead the company. In this episode, Utzschneider discusses her 20 years in senior revenue roles at Microsoft, Amazon and Yahoo, and she offers advice for today’s ad sellers. [More.]( [A Suggestion For Ad Refreshing]( While many publishers use ad refreshing with good intentions, bad actors have given ad refreshing a negative reputation. Here are a few recommendations for how we can dispel any air of illegitimacy that refreshing may have for some advertisers. [More.]( [Never Launch "On Time"]( [Beware the air quotes. Watch the video.]( []( News Round Up Small Step For Google, Giant Leap For Pods Amid its [privacy-focused announcements](, Google said at its I/O conference that it would begin indexing podcasts in its search results. Google’s search engine will surface relevant podcast episodes based on the content of the podcast, not just its title. And people will be able to listen to that podcast within Google’s search results and save episodes to listen to later. The news is huge for the small but growing podcast industry, which struggles with fragmentation of listening apps and a lack of discoverability. But Google CEO Sundar Pichai glossed over the announcement, TechCrunch reports, without saying anything about offering podcasters better measurement and analytics through the service. [More](. Boutique CPG Billions of dollars have been invested in startup direct-to-consumer (DTC) product brands, but what if billion-dollar exits don’t materialize? Some brands have successfully IPO’d (like Stitch Fix, Yeti and Wayfair), but there’s been only one nine-digit deal: Unilever’s 2016 acquisition of Dollar Shave Club. People are buying a wider array of brands, often for specific attributes or affiliations, according to a Twitter thread by Ryan Caldbeck, co-founder and CEO of CircleUp, a marketplace that connects CPG startups with investors. This means DTC startups may hit ceilings in the $200 million to $400 million range, instead of in the billions, where the global CPG holding companies start to get interested. Some companies are trying to create a next-gen CPG holding company, but Caldbeck is dubious that the network effects can offset a startup losing the wind in its sails when it is put it in a corporate structure. [Check it out](. Nest Egg Google rebranding Nest as “Google Nest” seems innocuous, but it’s telling that Alphabet is bundling its smart home business (and related data) as part of its flagship subsidiary. The new Google Nest prompts customers to merge their smart home accounts with their Google profiles. “We want to make sure we are seamlessly integrating these devices,” Richi Chandra, Google’s VP and GM of Home and Nest products, tells the Financial Times. The data won’t be used by Google’s ad business … maybe. “That data will never be used for ads personalization,” Chandra said, before being corrected by a member of Google’s public relations team. “We can never say never,” he added hastily, “but the commitment we are making is, it is not being used.”[More](. But Wait, There’s More! - [Facebook Picks London To Drive WhatsApp Mobile Payments Globally]( - Bloomberg - [Why Tech Giants Are So Desperate To Provide Your Voice Assistant]( - HBR - [Bastion Collective Leads M&A Of Two US Digital Agencies]( - release - [Google’s Pichai: Privacy Should Not Be A Luxury Good]( - NYT - [Amazon Is Winning Lucrative Shopper Marketing Budgets]( - Digiday - [MM&M And Deloitte Healthcare Marketers Trend Report 2019]( - release - [How DTC Brands Are Adapting To Changes At Facebook]( - eMarketer - [Broadsign Acquire Campsite, Canadian Programmatic OOH Exchange]( - release - [Why Marketers Should Capitalize On Pinterest Influencers]( - The Drum You’re Hired! - [Cardlytics Hires Nate Bucholz As VP of Ecommerce Ad Partnerships]( - release - [Innovid Makes Jessica Hogue GM Of Measurement And Analytics]( - MediaPost Podcasts [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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