AdExchanger News for May 8, 2019

Today's Must Read - Google Chrome Dials Up Browser Privacy Protections In Answer To Safari ITP [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, May 8 Listen In [Subscribe To AdExchanger Talks]( - This weekly podcast features thoughtful interviews with key figures in advertising and people who are transforming data-driven digital advertising - and marketing as a whole. --------------------------------------------------------------- Today's Must Read [Google Chrome Dials Up Browser Privacy Protections In Answer To Safari ITP]( Chrome will make it easier for users to block or clear third-party cookies without losing sign-in information. In order to make that change, it will require sites to mark all their cookies as first-party or third-party. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Digital Advertising Eclipses $100 Billion For First Time, Per IAB Report]( It was a strong year for digital media, with ad revenues up 22%. But those numbers could be due for another big jump, if and when connected TV campaigns are brought into the equation. [More.]( [The Whys And Hows Of Google’s Ad Growth Rate Slowdown]( CEO Sundar Pichai attributed the deceleration in part to unspecified product policy changes, which are made after extensive testing and without regard to quarterly earnings schedules. [More.]( [Alphonso And PlaceIQ Partner Up To Layer Location Data Into TV Measurement]( Linking TV exposure to visitation is a perennial challenge for advertisers and now, increasingly, for networks, which are starting to sell campaigns based on outcome guarantees, said Raghu Kodige, Alphonso’s chief product officer and co-founder. [More.]( [How Shopify Builds Direct-To-Consumer Brands]( More than half of Shopify’s 800,000 merchants depend on its marketing tools to run their businesses, said Michael Perry, director of product at Shopify. [More.]( [Programmatic: Break It Down To Build It Back Up]( If exhausting media budget is the top priority, then advertisers must accept lower ad quality despite the unrealistic and unprovable promises sold by a long list of intertwined supply chain actors. [More.]( [This Ad Isn’t High Impact.]( [Let us show you what is. Learn more here.]( [www.sublimedemo.com/high-impact]( News Round Up Affiliate With Me Amazon is in talks with major US publishers including BuzzFeed, The New York Times and New York Media about expanding their affiliate businesses overseas. The ecommerce giant already pays publishers affiliate revenues in the United States, but sees huge opportunity in other markets. Publishers usually only make money off of affiliate links when the click leads to a purchase, but Amazon is offering publishers upfront guarantees to lure them into international partnerships, Recode reports. It would be the first time Amazon pays media owners to make specific kinds of content, following in the footsteps of Facebook, Google and Twitter. It’s still unclear if Amazon is underwriting publishers’ expansions or will eventually be paid back in the form of referral revenue. [More](. Twitter Earns Its Wings Google, Amazon and Facebook have been hammered recently over revenue deceleration. But Twitter’s ad revenue is still trending up since its turnaround efforts began two years ago. Twitter is still a “strongly considered second tier” for most advertisers, Kieley Taylor, GroupM’s global head of social, tells The Information. In contrast to Facebook, which has built its programmatic business on the backs of millions of advertisers, Twitter has grown by solidifying its relationships with relatively large brands, according to Twitter CRO Matthew Derella: the type that spend on TV. “We were certainly guilty of trying to be everything to everybody, trying to compete in every single area of the digital and broader advertising ecosystem,” he says. Now Twitter focuses “on the things that we’re really good at.” [More](. Long-Form Push Facebook made changes to its video ranking algorithm Tuesday, prioritizing original content and engagement. The social network wants to distribute more high quality videos as opposed to “unoriginal or repurposed” content from other sources, which could lead to a crackdown on recycled memes in favor of professionally produced video, TechCrunch reports. Facebook will also downgrade videos that are part of “sharing schemes,” or content farms that pay other pages to repost or promote their videos. And the platform is upping the amount of time creators should get people to watch their videos from one minute to three minutes, and will reward videos that people return to weekly. [More](. But Wait, There’s More! - [Europe Is Reining In Tech Giants. But Some Say It’s Going Too Far]( - NYT - [Facebook Gives Small Businesses New Ad Engagement Tools]( - Marketing Land - [iHeartRadio Coming To Android Automotive US]( - release - [How Instagram Is Driving Sales For Adidas]( - Digiday - [The Rise Of Online-To-Offline (O2O)]( - 2PM - [PepsiCo And Mindshare Blockchain Test Shows Efficiency Gains]( - The Drum You’re Hired! - [Marketsmith Names Norman Lane EVP Media Investment]( - release - [Maurice Lévy Inducted Into 2019 Advertising Hall Of Fame By AAF]( - release - [Singular Adds Vince Cortese As Chief Revenue Officer]( - release Podcasts [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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