AdExchanger News for May 7, 2019

Today's Must Read - NBCUniversal Creates Shoppable Ads For Linear TV [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, May 7 Listen In [Subscribe To AdExchanger Talks]( - This weekly podcast features thoughtful interviews with key figures in advertising and people who are transforming data-driven digital advertising - and marketing as a whole. --------------------------------------------------------------- Today's Must Read [NBCUniversal Creates Shoppable Ads For Linear TV]( The shoppable links can be accessed without leaving the couch. Viewers – using an iPhone or some Android phones – aim their phone’s camera at the screen, which scans a QR code. Viewers are prompted to tap a button, which links to the ecommerce site where they can buy the dress. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Adventurous Life Of ICrossing’s Amanda Betsold]( Although Betsold channels much of her energy into passion projects, she still has some fire left to take on big industry initiatives, such as viewability, brand safety and leading iCrossing’s clients through the ever-changing programmatic landscape. [More.]( [Can Consulting And Creative Get Along?]( This question boils down to the old right brain vs. left brain dynamic. The consulting companies’ underlying qualitative and metrics-driven principles are at odds with creativity. [More.]( [Mobile Marketers Hold The Clicker For CTV Ads]( Do traditional TV buyers own this experience, since it is, after all, the “new TV?” Or does CTV belong with digital teams who are accustomed to more granular targeting and metrics? [More.]( [Never Launch "On Time"]( [Beware the air quotes. Watch the video.]( []( News Round Up Chrome On The Tightrope Google’s Chrome browser will introduce a dashboard tool allowing users granular control over cookies and data collection, The Wall Street Journal reports. The new feature could roll out as soon as this week. Reports of Chrome cookie updates have swirled recently, but this change is an incremental step compared to Firefox or Safari, which introduced default tracker-blocking for their browsers. Chrome has tightened its data policies before without hampering programmatic media, like [the ad-blocking tech]( it introduced last year. This update would only make cookie-blocking an option within the Chrome user controls. That’s nothing like Apple’s Intelligent Tracking Prevention, on-device machine learning software designed to sniff out and block web trackers. Still, the change is important because programmatic businesses disproportionately rely on Chrome, where advertising cookies can still mostly be used. Fifty percent of Criteo’s business comes from Chrome, CEO JB Rudelle [told investors]( last week. He said Criteo is working “hand-in-hand” with Google on the update, and that it won’t harm the ad tech ecosystem. [More](. Math Men Publicis Groupe chairman and former CEO Maurice Lévy defended the company’s $4.4 billion purchase of Epsilon last month, after the high price tag garnered scrutiny from investors. Agencies will have to make big bets as the business shifts away from expensive TV commercials and toward the internet, Lévy tells the Financial Times, and the “math men” replace the Mad Men. While Lévy, retired, generally stays out of day- to- day business decisions, he was part of the Epsilon acquisition from day one. “If an advertising agency wants to have a future, data is absolutely indispensable,” he says. [More](. Amazon’s TV Advantage Business Insider published Amazon’s deck for programmatic video advertising, and the slides give some clues to the company’s plan for TV and digital video. In one slide that appears to be a direct dig at YouTube, Amazon cites its Fire TV video inventory as “full-screen,” “non-skippable” and “brand-safe, licensed TV and movie content.” In another, Amazon hints at its impressive measurement capabilities including the ability to attribute Amazon search traffic and a “new to brand” metric that can track the percentage of sales that are driven by new customers. [More](. But Wait, There’s More! - [EU Poised To Probe Apple Over Spotify’s Fee Complaint]( - Financial Times - [Tech Giants Rethink The Businesses That Made Them Big]( - WSJ - [Video Will Account For Almost Half Of Programmatic Spend This Year]( - eMarketer - [Hulu Needs To Get Bigger, Faster – And TV Advertising May Be At Stake]( - TV[R]EV - [Online Political Ads In United Kingdom ‘Need Law Change’](- BBC - [Accenture And SAP Announce New Co-Development Customer Suite]( - release - [For Retailers, Facebook Groups Can Be Data Goldmines]( - Digiday - [Verizon, T-Mobile, Sprint and AT&T Hit With Class Action Lawsuit]( - Vice - [Triton Digital Integrates With Google Display & Video 360]( - release - [Media.net Donates Code To IAB Tech Lab]( - release You’re Hired! - [Adam Butler Steps In As Interim Kraft Heinz CMO]( - CNBC Podcasts [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](