AdExchanger News for May 3, 2019

Today's Must Read - Is It The End Of An Era For Ad Tech OGs? [View in web browser]( [AdExchanger | Optimizing the News] Today from AdExchanger Friday, May 3 Listen In [Subscribe To The Big Story]( - Our weekly podcast, hosted by the AdExchanger editorial team, features roundtable discussions on the week's top news stories. --------------------------------------------------------------- Today's Must Read [Is It The End Of An Era For Ad Tech OGs?]( Call it the circle of life, or the post-boom days of online advertising or just the end of the ad tech OG. What’s clear, though, is that many pioneers of the first wave of advertising technology companies are getting out of the game. Brian O’Kelley, co-founder and former CEO of… [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Baseball Economics And The Fate Of App-Based TV]( Cable TV in the United States is easy to pick on. It’s expensive, we have thousands of channels we pay for but… [More.]( [The Big Story: Strange New World]( We take Google’s unstoppable growth for granted. And yet, on Monday, it might not have stopped, but it certainly slowed – dropping from 28% in Q1 2018 to 17% a year later. Seventeen percent growth isn’t bad for most companies, but it’s worrying for Google. And it’s still not clear… [More.]( [Hertz’s Lawsuit Against Accenture Highlights Familiar Industry Problems]( Hertz is really sore at Accenture – $32 million sore – over an allegedly disastrous website redesign that has culminated… [More.]( [Media Needs the Creative]( [Ad Serve from the Source — AdBridge™]( [( News Round Up Regulation Nation The Federal Trade Commission is in negotiations on a settlement deal with Facebook that would install a federally-approved privacy official at the highest ranks of the company and launch an independent privacy oversight committee. CEO Mark Zuckerberg would be responsible for enforcing privacy at the company, and Facebook will still have to pay a $3 billion to $5 billion fine, Politico reports. But it’s unclear what kind of authority these new positions will have over Facebook’s product and corporate decisions, or who would pay their salaries. And with no new changes proposed to Facebook’s data practices, privacy advocates think the deal doesn’t go far enough. “A board doesn't create new privacy rights for internet users,” says Marc Rotenberg, executive director of the Electronic Privacy Information Center. “And to say that Mark Zuckerberg is personally responsible – Mark Zuckerberg is Facebook, so what does that mean? It doesn't add anything.” [More](. Ad Target On Your Back The Irish Data Protection Commission (DPC) opened a formal probe into Quantcast, adding one more to the 17 other investigations for potential GDPR privacy violations, including Apple, Twitter, Facebook, Criteo and LinkedIn, TechCrunch reports. “The purpose of the inquiry is to establish whether the company’s processing and aggregating of personal data for the purposes of profiling and utilising the profiles generated for targeted advertising is in compliance with the relevant provisions of the GDPR,” according to a statement by the DPC. Quantcast is one of the important independent ad tech companies to watch in terms of GDPR compliance. The company has a popular site-tracking service, similar to Chartbeat, but it also packages audiences for ad targeting. Its preexisting publisher integrations also helped make it the most widespread [IAB consent management platform](, per Adzerk data. This means it will have to carefully parse the data that can be collected under legitimate interest. [More](. The Best Policy Google launched an app policy center for AdMob and Ad Manager that lets publishers manage policy violations and appeals, and gives publishers more insight into the company’s enforcement process. The feature is “part of our effort to protect quality AdMob and Ad Manager publishers while building and maintaining a healthy and trustworthy advertising ecosystem,” according to a Google blog post. Through the policy center, publishers can view warnings, appeal certain violations within a 30-day window and track the status of its appeals. Previously, publishers had to search in multiple places for this information and were often frustrated if an unexpected violation shut down the app, leading to a cascade of problems as downloads halt and bad reviews stack up. The new mobile tool will “help reduce the risk of potential revenue loss resulting from honest mistakes.” [Read it](. Tumblr Down Verizon is looking to offload Tumblr in an effort to get its media revenue back on track, The Wall Street Journal reports. The sales process is happening right now, but it may very well result in a big nothing burger. In 2013, Yahoo, before it got folded into Verizon Media Group, Yahoo plunked down $1.1 billion for the microblogging site. But Tumblr never showed any meaningful revenue, resulting in a $230 million write-down in 2016. [More](. But Wait, There’s More! - [Raine Group Leads $70M Investment Iin Ad-Tech Firm VideoAmp]( - WSJ - [Spotify Tests Voice-Enabled Ads On Mobile]( - TechCrunch - [Can Anyone Tame The Next Internet?]( - Vox - [DuckDuckGo: The Do-Not-Track Act Of 2019]( - blog - [Customer Data Company Validity To Acquire Return Path]( - release - [The Once Exuberant NewFronts Have A Sober Tone]( - Digiday - [AdColony Launches $5M Mobile Monetization Program]( - release - [Amazon-based Ad Startup Downstream Adds $2M Funding]( - GeekWire - [The Fight For The Bundle Is The War For The Future Of TV]( - Recode You’re Hired! - [Longtime Oracle Database VP Joining Google Cloud]( - The Information - [Ewen Sturgeon Named Wunderman Thompson CEO, EU and South Africa]( - LinkedIn Podcasts [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend](