AdExchanger News for May 2, 2019

Today's Must Read - Prog IO: Google’s Brad Bender On Balancing Web Stakeholders, Without Breaking The Web [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, May 2 Listen In [Subscribe To The Big Story]( - Our weekly podcast, hosted by the AdExchanger editorial team, features roundtable discussions on the week's top news stories. --------------------------------------------------------------- Today's Must Read [Prog IO: Google’s Brad Bender On Balancing Web Stakeholders, Without Breaking The Web]( On topics like privacy, web-tracking cookies and online ad auctions, Google is more challenged than ever to strike a balance between digital media stakeholders. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Prog IO: Brands Are In-Housing And Agencies Are Adapting]( HP recently completed a multiyear process to bring its programmatic media buying in house – and just launched its first campaign on Monday. Yet some tasks, like TV, out of home and print advertising, are staying with the agency. [More.]( [Podcast: Too Much Power]( The presiding view has been that monopolies don’t matter as long as the consumer is better off, according to Rishad Tobaccowala, chief growth officer at Publicis Groupe. “All of us get these platforms for free,” he says on this week’s episode of “AdExchanger Talks.” But that view is changing. [More.]( [VideoAmp Enters Serious Growth Mode With $70 Million In New Funding]( The value exchange between media buyers and sellers is “broken,” CEO and co-founder Ross McCray said, a disconnect that lead investor The Raine Group sees firsthand through the companies in its portfolio, which includes publishers – Vice, Cheddar, HowStuffWorks – but, until VideoAmp, no ad tech. [More.]( [Google’s Move To First-Price Auctions Will Likely Put A Dent In Header Bidding]( Because of Google’s move from second- to first-price auctions, I would expect header bidding’s added value for publishers and long-term revenue opportunity for them would both decline, along with the revenue for SSPs in Exchange Bidding. [More.]( [This Ad Isn’t High Impact.]( [Let us show you what is. Learn more here.]( [www.sublimedemo.com/high-impact]( News Round Up Alphabet’s Bad Quarter What was behind Alphabet’s big Q1 revenue miss? In the absence of a satisfactory explanation from management, Bloomberg considers five possibilities: (1) Google maxed out of the number of search ads it can serve to mobile devices; (2) YouTube users are clicking less, a negative trend referenced on the investor call; (3) YouTube’s “demonetization” of questionable content led to measurable revenue declines; (4) Safari’s Intelligent Tracking Prevention hurt ad monetization across Google’s properties and ad platform business; and (5) Amazon’s ad growth finally took a bite out of Alphabet’s business, as brands transferred spend from one platform to the other. [More](. The Guardian Turns It Around A mix of belt-tightening, online readership gains and a successful three-year plan helped Guardian Media Group turn revenue losses into a "modest" profit for 2018, The Drum reports. Between April 2016 and March 2019, page views surged from 790 million to 1.35 billion, while the number of paying supporters has reached 650,000, compared to less than 200,000 in 2015. "We are now in a sustainable position and better able to deliver on our purpose by producing outstanding journalism that understands and illuminates our times,” says Katharine Viner, the Guardian's editor-in-chief. [More](. Loco For Local Google My Business (GMB), the location-based service where stores, restaurants and other services list themselves for Google Maps and search, has become more ad-focused in the past year. Google launched Local Service Ads, so small businesses without a real retail presence (think plumbers, contractors and repair people) can promote themselves in local searches. Google also recently sent a survey to GMB users asking questions about their marketing activities and the features they’d prize in a paid version of the service. “That said, as with many of Google’s free offerings, GMB was never really free,” Street Fight reports. The data businesses push into GMB has helped cement Google’s status as the gold standard in mapping and navigation. “And many have viewed GMB as a gateway or loss leader that existed primarily in order to introduce businesses to Google advertising products.” [More](. But Wait, There’s More! - [WaPo’s Arc Publishing Announces Significant New Investments]( - blog - [ANA And White Ops Report Shows War On Ad Fraud Is Succeeding]( - release - [Groupon Surprises With Q1 Earnings Beat]( - Bloomberg - [EBay: Advertising Is Thriving Under Renewed Seller Strategy]( - blog - [Tech, Media Job Cuts RIse Again In March]( - The Information - [Programmatic TV Automation Is Improving, But Pain Points Still Exist]( - eMarketer - [Jeffrey Katzenberg’s Quibi Looks To Score Big Ad Deals]( - Digiday - [Hulu Passes 28M Subscribers, Intros Binge Ad Experience]( - MediaPost Podcasts [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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