AdExchanger News for April 29, 2019

Today's Must Read - CMPs May Not Be GDPR Compliant [AdExchanger | Optimizing the News] Today from AdExchanger Monday, April 29 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30, 2019]( - Doors open at 8 am for Day 1 of our largest #PROGIO SF yet. --------------------------------------------------------------- Today's Must Read [CMPs May Not Be GDPR Compliant]( Indeed, there are many reasons why CMPs and the IAB’s consent framework may not satisfy the GDPR. Some of these could be overcome via UX overhauls, while others are more existential and threaten the core tech. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [OpenAP Plans Its Digital Ad Buying Platform, Without WarnerMedia]( OpenAP 2.0 is still in development, but when it’s fully baked, advertisers should be able to actually buy audience segments across national linear TV and long-form digital video. The beta will open up sometime in June, and the whole shebang should be ready to run campaigns in time for the fall TV season. [More.]( [Even In A Brand-Safety Climate, Reddit Is Winning Over Advertisers]( Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three in the past three years, and by a factor of 10 in the past five years. [More.]( [Media Needs the Creative]( [Ad Serve from the Source — AdBridge™]( [( News Round Up Oh, What A Tangled WebKit WebKit, the open-source browser technology behind Apple’s Safari, released a beta update for its Intelligent Tracking Prevention (ITP) policy that caps first-party cookie use to one day if the company sending or receiving traffic can track users across sites. Social media networks with site pixels and certain large ad networks are able to see the publisher click ID, which can be associated with a user profile – a workaround that, voila, enables the setting of a persistent cookie. When it comes out of beta, this newest version of ITP would limit retargeting or conversion windows to 24 hours for any traffic from those sources. WebKit acknowledged that there are legitimate use cases impacted by the update, but still won’t allow the practice to happen. “We are obliged to prevent cross-site tracking for Safari users,” WebKit security and privacy engineer John Wilander writes in a [blog post](. Wilander also has a [Twitter thread]( on the release that’s worth checking out. “Our impression is that many developers never understood it was happening,” he writes. “However, once developers know that their websites are leveraged for cross-site tracking purposes, they can choose to filter out trackers’ link decoration.” A Tale Of Two Agencies WPP and IPG both reported Q1 earnings on Friday, with very different results. IPG’s revenue grew to $2.36 billion in the quarter, up 6.4% from last year. IPG is up 5.7% in the United States while other top holding companies are losing ground. IPG’s gains could be thanks in part to Acxiom, which CEO Michael Roth said was part of a major media pitch the agency recently won – and it’s still early days. “We haven’t even rolled out the opportunities we see with Acxiom yet,” he said. [Read the release](. But over in WPP-ville, revenue dropped 1.3% to $4.6 billion in Q1. In North America, WPP’s revenue was down 8.5%. WPP has made progress on its turnaround plan, with VMLY&R adding $56 million in new business in the first six months [since its merger](, but the holding company is still feeling the pain of major client losses in 2018. “We suffered disproportionately from clients like Ford, while they still remain our largest client,” CEO Mark Read told investors. [Read the release](. Get Creative MediaMonks is boosting its creative production capabilities with the acquisition of film studio Caramel Pictures. Last July, the Amsterdam-based MediaMonks became the first company acquired by S4 Capital, the agency holding co-founded by Martin Sorrell. The integration of creative and programmatic media execution has been S4’s stated goal since the beginning – and the reason behind MediaMonks buying Caramel is no different. “In a time where the average online video is watched 2 to 6 seconds, high-end product and packaging shots are getting increasingly more important,” MediaMonks CEO Victor Knaap tells The Drum. “By joining forces with Caramel, we can now shoot, produce and deliver the best quality content for food and beverage brands – all produced under one roof and fit for every platform and format.” [More](. Not to be left out, programmatic agency MightyHive (and S4’s second acquisition last year) made a little acquisition of its own: ProgMedia, a Brazilian-based programmatic solutions consulting firm. [Read the release](. But Wait, There’s More! - [Inside AT&T’s Effort To Revolutionize TV Advertising]( - The Information - [Google Is Banning Major Chinese App Developer After Ad Fraud Report]( - BuzzFeed - [More Than Half Of US Social Users Will Be Mobile-Only In 2019]( - eMarketer - [Big Box Retailers Set Their Sights On Digital Newfronts]( - Ad Age - [Facebook Files Suit To Shut Down Follower Buying Service In New Zealand]( - TechCrunch - [Facebook Investigated In Ireland Over Mishandled Passwords]( - CNN - [Mozilla Internet Health Report 2019]( - report - [Amazon To Spend $7B On Video And Music Content This Year]( - CNBC - [Amazon Is Readying A Hi-Def Music Streaming Service]( - Music Business Worldwide - [Slack IPO Filing Shows Sharp Revenue Growth But Continued Losses]( - WSJ You’re Hired! - [Amazon Hires Andrew Saunders As Head Of Entertainment Marketing]( - The Drum [1st-Party, Self-Declared Data]( [Power your targeting with custom & syndicated segments.]( [( Podcasts [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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