AdExchanger News for April 25, 2019

Today's Must Read - Facebook Sets Aside $3 Billion For Potential FTC Fine [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, April 25 Join Us PROGRAMMATIC I/O San Francisco, April 29-30, 2019 (Almost Sold Out) - [Click here to download agenda PDF]( --------------------------------------------------------------- Today's Must Read [Facebook Sets Aside $3 Billion For Potential FTC Fine]( “We are focused on building out our privacy-focused vision for the future of social networking and working collaboratively to address important issues around the internet,” Facebook CEO Mark Zuckerberg said in a statement to investors. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Brave Launches Ad And Rewards Platform, Pitting The Browser Against Ad Tech]( Brave’s advertisers and users spend or receive money in Basic Attention Tokens (BATs), a cryptocurrency created by Brave. BATs can’t be refunded for money, but with the launch of the Rewards program, Brave is bringing on partners that could turn the tokens into credit or other purchases. [More.]( [Epsilon Could Push Publicis Into A New Privacy Ballgame]( Being classified as a controller is a new look for Publicis, which before arguably had some level of plausible deniability as a processor in that it didn’t actually own any client data. [More.]( [Podcast: Media Agency Tectonics]( This week on AdExchanger Talks, Dentsu Aegis’ media chairman, Doug Ray, describes the agency’s growth formula and the shifting needs of its clients. [More.]( [Can Advertisers’ Pressure Jumpstart Publishers’ Alliances?]( Too often in the industry, we seem to forget the relationship between cause and effect. Publishers are now paying the price for joining the programmatic open marketplace – an ecosystem where the lowest common denominator has defined the environment and made it necessary for buyers to use checks and filters to protect their investments. [More.]( [Offline Brand Intelligence]( [Connecting the Dots for TV Attribution]( [www.cuebiq.com/tv]( News Round Up A Wicked Curve AT&T is “bending the content cost curve,” CEO Randall Stephenson told investors on the company’s quarterly earnings call on Wednesday. And Xandr is a key part of that plan. Costs are rising for TV programming and network carriage deals. But AT&T can secure deals without simply offering more cash upfront. The strategy is to out-earn TV networks on the relatively small portion of linear ad inventory that networks give to the cable company. AT&T’s recent carrier deal with Viacom assigns additional Viacom inventory to Xandr, the AT&T ad unit. If Xandr can improve ad returns, “then there’s a solution where [Viacom] can gain revenue and have it not be content costs but ad revenues for them,” said John Stankey, CEO of WarnerMedia and AT&T strategy chief. Paying networks in ad revenue share instead of higher upfront costs is a big difference for AT&T, which took on $40 billion in debt to acquire Time Warner and is trying to pay off the loan by 2020. [Earnings release](. Consulting Faux Pas Agency executives often downplay competition from consulting firms because consultants don’t have experience in creative production or media activation. Agencies may feel vindicated considering Accenture faces a $32 million lawsuit from Hertz related to “a website redesign from hell,” The Register reports. The rental car company hired Accenture in 2016 to relaunch its online presence. The project was delayed multiple times, and the website didn’t work globally or across mobile devices. The site code also had security vulnerabilities that Accenture failed to test. "By that point, Hertz no longer had any confidence that Accenture was capable of completing the project, and Hertz terminated Accenture," the car rental company said in the lawsuit. [Read the document](. Hertz is seeking additional damages to cover the cost of fixing Accenture’s mess. Accenture is asking Hertz for an additional $10 million to work through its mistakes. [More](. Out Of The Tube Brett Wilson has officially exited Adobe, where he was VP and GM of the ad cloud business after Adobe acquired TubeMogul. Wilson had been slow-rolling his departure, [moving to a strategic role last year]( when Keith Eadie was handed the reins of Adobe Advertising Cloud. Twelve years in ad tech meant “relentlessly swimming upstream to challenge the status quo,” Wilson tells AdNews about his time leading TubeMogul. Wilson doesn’t have his next gig lined up. He isn’t discounting founding another company, though not necessarily an ad tech startup. “In talking to lots of entrepreneurs I’ve learned that all of them think their industry is uniquely challenging, but ad tech actually is uniquely challenging.” [More](. The Insta-Fake Instagram is beset by scammers pawning off cheap products as designer fashion. The number of accounts peddling counterfeits has almost tripled in the past three years to 56,769, according to the analytics firm Ghost Data. “The luxury brands I speak to are frustrated because it’s so easy to find these accounts, but Instagram is not very responsive,” Ghost Data CEO Andrea Stroppa tells NBC News. An Instagram spokesperson says the company has “a strong incentive” to block counterfeiters. Instagram has invested heavily in ecommerce ad products, including its first on-platform transaction feature that launched last month. Amazon deals with similar problems, but as the online retailer it loses more in refunds and returns, on top of the larger issue of people not shopping there anymore. [More](. But Wait, There’s More! - [Snapchat Is Quietly Cracking Down On Sponsored Content]( - Digiday - [European Brands Are In-Housing Programmatic Despite GDPR Constraints]( - The Drum - [Coming To Store Shelves: Cameras That Predict Your Age And Sex]( - Associated Press - [DOOH Marketing Platform Broadsign Acquires Ayuda]( - release - [Will Netflix Eventually Monetize Its User Data?]( - The Conversation - [Pandora Appeals To Advertisers With ‘Co-Listening’ Data]( - eMarketer - [Amazon’s Alexa Team Can Access Users’ Home Addresses]( - Bloomberg - [Brit + Co Lets Go Of Majority Of Staff After Acquisition Falls Through]( - Recode - [Donald Trump Meets Twitter’s Jack Dorsey At White House](- BBC You’re Hired! - [The Economist Group Names Lara Boro As New Chief Executive]( - release [Media Needs the Creative]( [Ad Serve from the Source — AdBridge™]( [( Podcasts [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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