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AdExchanger News for April 23, 2019

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Today's Must Read - Which TV Players Could Be In The Market To Acquire Ad Tech? Today from AdExchang

Today's Must Read - Which TV Players Could Be In The Market To Acquire Ad Tech? [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, April 23 Join Us (Next Week) [PROGRAMMATIC I/O San Francisco, April 29-30]( - "Connecting Programmatic To Content" - In this session Ken Blom, BuzzFeed’s Senior Vice President of Ad Operations and Distribution, will share how the publisher is connecting the dots between audiences, content and programmatic buying. --------------------------------------------------------------- Today's Must Read [Which TV Players Could Be In The Market To Acquire Ad Tech?]( “Once you own a lot of stations, the next logical thing to do is ask, ‘How are we going to monetize these things more holistically?’” said Jay Prasad, chief strategy and business officer at VideoAmp. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [GroupM Launches Startup Accelerator To Simplify The Vendor Landscape]( GroupM will select four US-based startups to participate in the three-month mentorship program, called AdVentures, with clients including Mike’s Hard Lemonade, Jet.com and Church & Dwight. The startups will work directly with clients solve a specific business challenge they’ve identified in the areas of customer experience and CRM, lifetime value modeling or dynamic creative. [More.]( [As The Feds Blaze A Trail On Differential Privacy, Will Ad Tech Follow?]( Some might not consider the US government to be a technological innovator. Yet as it arguably tracks more information about US citizens than any other tech company, the US Census Bureau is pioneering a new form of data privacy protection called “differential privacy.” [More.]( [The Future Of TV Depends On More Frenemies And Fewer Enemies]( For the real vision of TV as a platform to succeed, a few elements must continue to take shape. Building a new TV marketplace requires collaboration in the development of technology, processes and policies between players that are sometimes cooperative – but are more often competitive. [More.]( [1st-Party, Self-Declared Data]( [Power your targeting with custom & syndicated segments.]( [( News Round Up Krafty Move Kraft Heinz CEO Bernardo Hees will leave the company at the end of July, to be replaced by the CMO of Anheuser-Busch InBev, Miguel Patricio, the CPG brand said Monday. It’s a notable change of pace for the CEO of a top consumer brand company to come up through marketing. And it speaks to investor concerns that by aggressively cutting marketing budgets, many legacy brands took short-term gains at the expense of market share with young adults. “We think this change at the helm is a good sign for investors because it demonstrates that the company is very serious about pivoting its priorities toward growth rather than just cost-cutting,” says Credit Suisse analyst Robert Moskow. [More](. Paul Polman stepped down as CEO of Unilever this month, and was also [replaced by a marketer](, Alan Jope. Square Peg, Round Hole Publishers that “pivot to paid” have struggled to link their digital ad stacks with their subscriber management tools, Digiday reports. Many media companies have a patchwork of vendors to facilitate the two revenue streams, and these are often not interoperable. For instance, which is responsible for sending emails: the technology for fostering reader relationships or the automated email marketing system? “Just like the tech stack in advertising evolved over time and there are some best practices that publishers subscribe to, the consumer tech stack is evolving,” according to Fran Wills, the president of the Local Media Consortium. [More](. FAANGs Out The so-called FAANG stocks – Facebook, Amazon, Apple, Netflix and Alphabet’s Google – are on a tear this year, as former consumer technology bears take another look at the sector. Those five companies plus Microsoft have gained a combined $872.5 billion in market cap so far this year, almost clearing their $945 billion losses in the fourth quarter last year, The Wall Street Journal reports. FAANG investors could lose out if US economic growth slows down, or if consumer privacy changes meaningfully reduce revenue for the biggest tech companies. But the stocks have alluring growth potential since the sell-off last year. Facebook and Alphabet are trading at 23 and 25 times their earnings, respectively, below their trading levels from 2018. Amazon is down to trading at 60 times earnings from 84 times last year, while Netflix stands at 85 times earnings versus 95 times. [More](. But Wait, There’s More! - [Why The Internet Could Help Small Businesses Regain Power]( - The Information - [mParticle’s Plan To Fend Off Adobe And Salesforce]( - Business Insider - [Think You’re Discreet Online? Think Again]( - NYT - [Audioburst Raises $10M, With New Strategic Backers Dentsu And Hyundai]( - release - [America’s Biggest Grocer Struggles With Online Ordering Upheaval]( - WSJ - [US Trade War Delays China’s Rules Curbing Data Transfers]( - Financial Times [Offline Brand Intelligence]( [Connecting the Dots for TV Attribution]( [www.cuebiq.com/tv]( Podcasts [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](

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