Today's Must Read - Which TV Players Could Be In The Market To Acquire Ad Tech?
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Today's Must Read
[Which TV Players Could Be In The Market To Acquire Ad Tech?](
âOnce you own a lot of stations, the next logical thing to do is ask, âHow are we going to monetize these things more holistically?ââ said Jay Prasad, chief strategy and business officer at VideoAmp. [More.](
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News Round Up
Krafty Move
Kraft Heinz CEO Bernardo Hees will leave the company at the end of July, to be replaced by the CMO of Anheuser-Busch InBev, Miguel Patricio, the CPG brand said Monday. Itâs a notable change of pace for the CEO of a top consumer brand company to come up through marketing. And it speaks to investor concerns that by aggressively cutting marketing budgets, many legacy brands took short-term gains at the expense of market share with young adults. âWe think this change at the helm is a good sign for investors because it demonstrates that the company is very serious about pivoting its priorities toward growth rather than just cost-cutting,â says Credit Suisse analyst Robert Moskow. [More](. Paul Polman stepped down as CEO of Unilever this month, and was also [replaced by a marketer](, Alan Jope.
Square Peg, Round Hole
Publishers that âpivot to paidâ have struggled to link their digital ad stacks with their subscriber management tools, Digiday reports. Many media companies have a patchwork of vendors to facilitate the two revenue streams, and these are often not interoperable. For instance, which is responsible for sending emails: the technology for fostering reader relationships or the automated email marketing system? âJust like the tech stack in advertising evolved over time and there are some best practices that publishers subscribe to, the consumer tech stack is evolving,â according to Fran Wills, the president of the Local Media Consortium. [More](.
FAANGs Out
The so-called FAANG stocks â Facebook, Amazon, Apple, Netflix and Alphabetâs Google â are on a tear this year, as former consumer technology bears take another look at the sector. Those five companies plus Microsoft have gained a combined $872.5 billion in market cap so far this year, almost clearing their $945 billion losses in the fourth quarter last year, The Wall Street Journal reports. FAANG investors could lose out if US economic growth slows down, or if consumer privacy changes meaningfully reduce revenue for the biggest tech companies. But the stocks have alluring growth potential since the sell-off last year. Facebook and Alphabet are trading at 23 and 25 times their earnings, respectively, below their trading levels from 2018. Amazon is down to trading at 60 times earnings from 84 times last year, while Netflix stands at 85 times earnings versus 95 times. [More](.
But Wait, Thereâs More!
- [Why The Internet Could Help Small Businesses Regain Power]( - The Information
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- [Think Youâre Discreet Online? Think Again]( - NYT
- [Audioburst Raises $10M, With New Strategic Backers Dentsu And Hyundai]( - release
- [Americaâs Biggest Grocer Struggles With Online Ordering Upheaval]( - WSJ
- [US Trade War Delays Chinaâs Rules Curbing Data Transfers]( - Financial Times
[Offline Brand Intelligence](
[Connecting the Dots for TV Attribution](
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Podcasts
[The Big Story Episode 39:]( Stack That Cash
[The Big Story Episode 38:]( The Great Escapes
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[The Big Story Episode 35:]( Spring Forward, Fall Back
[The Big Story Episode 34:]( Googleâs On First
[The Big Story Episode 33:]( Boiler Room
[The Big Story Episode 32:]( Falling Down
[The Big Story Episode 31:]( DTC Principles Come To Big Brands
[The Big Story Episode 30:]( Is IAB DTC?
[The Big Story Episode 29:]( Blood In The Water
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[AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon
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[AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi
[AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph
[AdExchanger Talks Episode 119:]( Brian O'Kelley
[AdExchanger Talks Episode 118:]( Adform's Julian Baring
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