AdExchanger News for April 22, 2019

Today's Must Read - Zeta Global Buys Sizmek DSP And Rocket Fuel DMP Assets For $36 Million [AdExchanger | Optimizing the News] Today from AdExchanger Monday, April 22 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - "How To Make The Most Of Your DMP With Programmatic And Beyond" - This session will focus on the less obvious but just as important and valuable use cases for developing a deep understanding of audiences, gaining rich insights to more efficiently and effectively reach potential new customers and drive trial among existing customers. --------------------------------------------------------------- Today's Must Read [Zeta Global Buys Sizmek DSP And Rocket Fuel DMP Assets For $36 Million]( If the deal is approved, Zeta will pay $5 million in stock and $10 million in cash, with another $20 million or so on the table depending how effectively Sizmek pays off its other debts. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Founding OpenAP Member WarnerMedia Pulls Out]( “As our company has transformed, our advanced advertising strategy has evolved,” WarnerMedia said in a statement. “As a result, we are withdrawing from OpenAP. We appreciate what OpenAP has supported to this point in widening the adoption of audience-based buying on television.” [More.]( [How Will Branding Survive In A ‘World Without Ads’?]( Today, the rise of ad-free environments on streaming platforms and voice-enabled speakers, along with ad blocking tools and a move away from traditional broadcast media, suggest that a future world without ads is already here. [More.]( [Breaking Down Epsilon’s Stack: What’s In It For Publicis?]( Epsilon is best known for its services related to data management, email marketing and loyalty platforms. But Epsilon also gives Publicis an affiliate marketing network (Commission Junction), a third-party data marketplace, a retail data co-op (Abacus) and an ad tech platform (Conversant) built from multiple bolt-on acquisitions. [More.]( [Complexity Vs. Simplicity: Which Way Will The Sell Side Swing?]( Now, for the first time in quite a while, there are changes on the horizon that could potentially simplify the way things work for publishers. Will the wind blow back in this direction? Or is complexity here to stay? [More.]( [Offline Brand Intelligence]( [Connecting the Dots for TV Attribution]( [www.cuebiq.com/tv]( News Round Up Called Into Question The Supreme Court will hear arguments this week in a case disputing plans for the 2020 census. The current administration introduced a census question on whether the survey taker is or is not a citizen. It would be the first decade since 1950 that the census included a citizenship question, the Associated Press reports. The U.S. Census Bureau has kept citizenship out of the survey because it discourages immigrants or Spanish-speaking residents from participating, and the census is tasked with establishing a full tally, not just of citizens. Marketers and the ad industry are impacted as well, since market research and media ratings are often benchmarked against the census. Marketers and measurement firms would have to invest even more time and money to make sure they account for younger, more diverse audiences, if the census is skewed. [More](. Spring Cleaning Consumer goods giant Unilever is taking the roughly $337 million in savings it’s made from agency cutbacks over the past two years and funneling it right back into marketing spend. The amount Unilever has been able to save from agency cutbacks increased by $56 million last year, The Drum reports. Unilever has been designating more work to its in-house marketing hubs, U-Studio and U-Entertainment, and consolidating its agency roster by region. Unilever has also stood up 28 so-called “people data centers” around the world where it aims to drive one-to-one marketing at scale. "Agencies shouldn't be enabling companies like ours to [build their own data centres], they should be ahead of us and they should offer us that service themselves," said former Unilever CMO Keith Weed. [More](. The Revenue Review Affiliate marketing is catching up with online advertising as a dependable revenue stream for Dennis Publishing, which operates magazines in verticals like automotive, computers and technology product reviews. In some cases, an affiliate link can drive more revenue than an ad impression. Dennis’ affiliate gains stem from larger strategic changes for the company to use data to personalize readers’ experiences, Jenny Clements, head of partnerships and affiliates, tells Digiday. “Creating the best user experience for a user’s shopping journey is not loading a page with ads,” she says. “This is not always to get ad revenue but affiliate revenues; we work out which will outweigh the other.” [More](. But Wait, There’s More! - [The Real Stars Of The Internet]( - NYT - [Most Mental Health Apps Share Data Without Telling Users]( - The Verge - [Why Brands Struggle To Get The Most Out Of First-Party Data]( - eMarketer - [Twitter Acquires Highly, Browser Plugin For Sharing Highlights]( - TechCrunch - [Kids Use TikTok Now Because Data-Mined Videos Are More Fun]( - Bloomberg - [Enterprise Software IPOs Outshine Consumer Tech]( - WSJ - [Ad Industry And Actors Union End Contract Dispute]( - Adweek You’re Hired! - [Former Discovery Ad Sales Head Ben Price Joins NBCU]( - B&C [Media Needs the Creative]( [Ad Serve from the Source — AdBridge™]( [( Podcasts [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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