AdExchanger News for April 19, 2019

Today's Must Read - Publishers Lash Out Against Google Over 'Unified Pricing' Changes [AdExchanger | Optimizing the News] Today from AdExchanger Friday, April 19 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( (Almost Sold Out) - "In-House Lessons Learned" -Freddie Liversidge, Director of Digital Activation at HP and Bennett Rosenblatt, Programmatic Display Lead at Uber share the lessons they've learned from in-housing, from rethinking their partnerships to making the most of their marketing spend. --------------------------------------------------------------- Today's Must Read [Publishers Lash Out Against Google Over 'Unified Pricing' Changes]( Publishers distrust the digital giant’s motives, since it has a history of creating advantage for itself via innocuous-seeming products and updates like “enhanced dynamic allocation,” which gave it privileged access to inventory. Though Google announced plans to remove its “last look” at inventory in March along with the move to a first-price auction, publishers are still wary. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [These Are The Supply-Side Ad Servers Trying To Win The Next Generation Of TV]( AdExchanger looked at the TV and video ad serving landscape, where broadcasters and digital ad platforms like Google and Amazon fiercely compete with each other and with a new set of OTT and CTV players. [More.]( [The Big Story: Stack That Cash]( This week on “The Big Story,” the team looks at the Publicis-Epsilon acquisition on the heels of Dentsu buying Merkle and IPG buying Acxiom. [More.]( [When DTC Does TV: Why Bedding Brand Boll & Branch Is Going To The Big Screen]( “There are a lot of customers that are underserved by the DTC space,” CEO Scott Tannen said. “Our media mix is much more traditional than a lot of the DTC and ecommerce brands, and it’s one of the reasons we’ve been so successful.” [More.]( [Publicis And Epsilon: An Acquisition Of Legacies?]( At first glance, it appears that Publicis is acquiring something that is not unique. Even if the integration process between the two companies is super-smooth – which rarely, if ever, happens – there are some questions that immediately come to mind. [More.]( [As ESports Viewership Soars, TV Leaders Must Get Off The Sidelines]( TV is storytelling that hits multiple senses: sight, sound and motion. How the content is accessed or who produces it doesn’t matter anymore. [More.]( [Media Needs the Creative]( [Ad Serve from the Source — AdBridge™]( [( News Round Up Oops, Facebook Did It Again Facebook has harvested 1.5 million email contacts without user knowledge or consent since May 2016. The company said the data was “unintentionally uploaded” through a security feature that asked users to enter their email addresses to verify their identity, Business Insider reports. The feature, which has been discontinued, did not give users a way to opt out of having the information collected. Facebook couldn’t read the contents of emails from the addresses it collected, but was able to use the information to enhance its ad targeting and user identity graph (but of course). It’s unclear how many people were actually impacted as one email address can have hundreds of contacts stored in its account. Facebook will notify all 1.5 million affected users over the next few days and delete their emails from the system. [More](. Play Dirty Six apps developed by DU Group, a Chinese mobile company spun out of Baidu last year, have been committing ad fraud and abusing user data, BuzzFeed reports. The apps took advantage of AdMob and MoPub, the mobile ad networks of Google and Twitter, respectively, by dropping code that simulated an ad being clicked or an app installation. The apps also did not disclose that data was being sent back to DU Group in China, in violation of Play Store policy. This isn’t the first mobile ad fraud operation connected to large Chinese tech companies. Last year, [BuzzFeed reported]( that eight apps developed by Cheetah Mobile and Kika Tech, two large Chinese mobile startups, were committing attribution fraud, claiming unearned credit for app installations. [More](. The [Android Developers blog]( posted an update with tips on how to implement a more rigorous vetting process to “prevent bad-faith developers from gaming our systems.” We Play Friends On TV Amazon and Google have signed peace terms that will make each company’s streaming and OTT video assets available on the other’s platform later this year. The YouTube app and YouTube TV, Google’s subscription skinny bundle, will come to Amazon Fire TV devices and smart TVs with the Amazon TV operating system built in. On the flip side, the Prime Video app will be available for Chromecast users and with Android TV, Google’s smart TV software. [Read the release](. Amazon came to a similar truce in 2017 to integrate with Apple TV, followed by an agreement last year as part of a larger first-party merchant deal to sell Apple products in its marketplace. [More at TechCrunch](. But Wait, There’s More! - [Investors Are Placing Their Bets On Identity Management]( - Adweek - [Universal Music Group Partners With Podcast Network Wondery]( - LA Times - [Spotify Partners With Oracle Data Cloud For Auto Marketers]( - release - [Ads Are Coming To Maps On Planes]( - WSJ - [Apple Looking To Beef Up Apple News Staff]( - Digiday - [Beachfront Launches MVPD VOD Programmatic Platform]( - Broadcasting & Cable - [Facebook Bans British Far-Right Groups And Leaders]( - CNN - [Chitika Is Shutting Down]( - release - [Philo Taps SpotX For Programmatic Monetization]( - MediaPost You’re Hired! - [Integral Ad Science Names New CMO]( - Marketing Interactive - [Former BuzzFeed CRO Joins Digital Sports Publisher Wave]( - MediaPost - [Extreme Reach Taps James Shears As VP, Advanced Advertising]( - release [1st-Party, Self-Declared Data]( [Power your targeting with custom & syndicated segments.]( [( Podcasts [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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