AdExchanger News for April 17, 2019

Today's Must Read - Podcast: Xaxis, Then And Now [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, April 17 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( (Almost Sold Out) - "Connecting Programmatic To Content" - In this session Ken Blom, BuzzFeed’s Senior Vice President of Ad Operations and Distribution, will share how the publisher is connecting the dots between audiences, content and programmatic buying. --------------------------------------------------------------- Today's Must Read [Podcast: Xaxis, Then And Now]( “When Xaxis was started it was very much around this concept of leveraging programmatic to help advertisers reach audiences,” Global CEO Nicolas Bidon says in this week’s episode of AdExchanger Talks. But over time that old definition of programmatic has become almost synonymous with “digital,” with upwards of 70% of digital display transacting via programmatic. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Bad Actors Are Taking Advantage Of Genuine Web Infrastructure To Hide The Spread Of Malware]( WebRTC, the open source technology used by browsers and apps to enable real-time communications over the internet, is being exploited to camouflage the dissemination of malware-infected ads. [More.]( [How B2B Marketer TIBCO Generates Great Leads At The Top Of The Funnel]( “We heard from customers that they were spending more time online learning about products before they even talked to a vendor,” said Mervyn Alamgir, senior director of demand generation and customer marketing for TIBCO. [More.]( [Offline Brand Intelligence]( [Connecting the Dots for TV Attribution]( [www.cuebiq.com/tv]( News Round Up Best Of A BAM Lot BAMTech, recently rebranded as Disney Streaming Service, gets knocked because Disney took a $469 million writedown on its investment early this year after spending billions to acquire a controlling interest. Yet there’s a lot of upside there. “Everyone loves to hate on BAMTech, but almost none of these critics have any experience building, operating and assessing streaming tech stacks,” tweets Matthew Ball, previously head of strategy at Amazon Studios and before that strategy director for Otter Media. Unlike content or ad tech that drive tangible revenue, BAMTech’s successes are easy to overlook. Maybe Disney did overspend, but it got the best video streaming tech on the market, Ball said. HBO’s stream of “Game of Thrones” crashed on Sunday, as did Hulu’s GoT stream, even though Hulu has a relatively low number of subscribers who log in to HBO through its app. And don’t forget when AT&T had to refund sponsors and advertisers earlier this year when its live stream of a golf match between Tiger Woods and Phil Mickelson crashed. “BAM doubtlessly accelerated Disney's OTT launch times and will help it avoid crashes and other PR disasters in its first two years,” Ball tweeted. [Check out the thread](. Think Outside The Box Walmart and Kidbox, a company that delivers curated seasonal assortments of kids clothes, announced a partnership on Tuesday for exclusive Walmart clothing boxes. It’s a peculiar deal for Walmart, according to Retail Dive. The service is unlikely to generate much profit, since shoppers can return the whole box for free, leaving retailers on the hook for shipping and returns. But Walmart has revenue, and, in this case at least, it may be following other lures. For instance, Walmart wants to juice the number of brands it carries online. Its ecom group added 100 kids fashion brands in the past year. Kidbox has deals with 120 brands, including many upscale partners that Walmart craves to diversify its selection. Adding brands is also key for Walmart Media Group, the company’s data-driven advertising business, because it needs more buyers to create in-category scale and competition on the platform. Plus there’s the data on and targeting of new parents, perhaps the most lucrative audience segment for groceries and department stores out there. [More](. Data Neutral Unlike Publicis and IPG, Omnicom, which reported earnings on Tuesday, does not plan to shell out billions for a data asset, said CEO John Wren. “Epsilon [doesn’t] have anything, from what I can observe, that’s unique or so proprietary that if necessary can’t be replicated.” Well then. Omnicom reported global revenue was down 4.4% from last year to $3.5 billion in its quarterly earnings on Tuesday. The agency holding company saw 2.5% organic growth, but overall revenue decreased due to unfavorable foreign exchange rates, said financial chief Phil Angelastro. “We’re through an awful lot of what we planned to do strategically, but we’re going to continue that process,” he said. Omnicom also talked about the recent [reorgs]( and [leadership]( [changes]( it made to install programmatic and data-driven talent within the upper ranks of Omnicom Media Group, noting that Accuen was flat at $4 million as more clients access programmatic services through their agencies. [Read the release](. But Wait, There’s More! - [Fifteen Months Of Fresh Hell Inside Facebook]( - Wired - [Vox Media Acquires Epic Magazine For Video Chops]( - THR - [Brave: A Worrying Ad Tech Exemption To California’s Privacy Law]( - blog - [Driven By Social, Native Now Nearly Two-Thirds Of Digital Display]( - eMarketer - [Ad Blocker Filtering Tool Opens Door To Third-Party Code Injection]( - The Register - [Megaphone: Apple Watch Is Podcasting’s Stealth Success Story]( - Medium - [If You Want To Understand Disney+, Think About Disneyland]( - Vulture - [Facebook: Improving Ads Manager And Business Manager]( - blog - [You & Mr Jones Invests $9M More In Jivox]( - The Drum - [Amazon Faces Probe From Italy’s Antitrust Authority]( - CNBC - [Improvado Raises $8M]( - release You’re Hired! - [Havas New York Names New CMO]( - MediaPost [Media Needs the Creative]( [Ad Serve from the Source — AdBridge™]( [( Podcasts [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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