AdExchanger News for April 16, 2019

Today's Must Read - [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, April 16 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( (Almost Sold Out) - "How To Navigate Change - Approaches For Data, Tech And Talent" - Saquib Pasha from Symantec Corporation will teach attendees how to conduct the orchestra without dropping the baton. --------------------------------------------------------------- Today's Must Read [Sizmek’s Bankruptcy Is Changing How The Supply Side Manages DSP Debts]( The recession has passed and ad tech take rates plummeted in the past couple years, but the credit risk for supply chain companies hasn’t changed at all, said Rajeev Goel, CEO of PubMatic, which is owed $7.3 million by Sizmek. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Ad Buyer’s Wish List For Snapchat’s TBD Audience Network]( Snapchat would do well to keep their ears to the ground at the media agencies, because buyers have a little advice – and there’s a theme (transparency). [More.]( [Publicis Buys Epsilon For $4.4B – But Will It Be Able To Integrate The Frankenstack?]( “What is really important for our clients is to build their first-party data,” said Publicis Groupe CEO Arthur Sadoun on an investor call Monday. “If not, they will be killed by direct to consumer brands or Amazon.” [More.]( [BuzzFeed Switches To Next-Gen DMP Permutive]( With its former DMP, BuzzFeed saw fewer users and tracked their behavior over a shorter range of time. Data degraded quickly, making it difficult to compare against historical data or analyze content consumption patterns over time. [More.]( [The Goldilocks Principle In TV Attribution: A Marketer’s Pursuit Of ‘Just Right’]( The marketplace demands a single, baseline standard across attribution players because the success and continued growth of outcome-based TV performance measurement and transaction depends on it. Can this demand be met, or is it just a fairy tale? [More.]( [Media Needs the Creative]( [Ad Serve from the Source — AdBridge™]( [( News Round Up Smart Bricks US retailers are upgrading their in-store tech to keeping the most transactions in brick-and-mortar locations, and head off Amazon’s growth. Apps or facial-recognition tech help people breeze through checkout. Interactive mirrors recommend outfits. Beacons and Bluetooth ping promos to phones and connect to mobile IDs. But retailers run different risks with data collection than ecommerce and social media companies. Some key committee members in the House and Senate have vowed to include brick-and-mortar retailers in a federal privacy law, The Wall Street Journal reports. But the bigger risk could be with consumers. “I have facial recognition for my iPhone but it makes more sense because it’s something personally for me, you know?” said one Sephora shopper. “But if a store is using my face, what else are they going to use it for? You don’t know.” [More](. Cue The Music Amazon has become a bigger player in the streaming audio business with the launch of a free, ad supported music service. The ecommerce giant is reportedly offering to pay record labels per stream, regardless of how much ad revenue it makes, Billboard reports. Amazon previously offered a music streaming service, Prime Music, as part of its Prime bundle. The launch of a standalone ad supported option demonstrates Amazon’s growing power in the music market and puts it in direct competition with Spotify, which doesn’t have Amazon’s deep pockets for expensive licensing fees. [More](. AT&T Sells Hulu Stake AT&T has sold its 9.5% Hulu stake back to the streaming video company for $1.43 billion – valuing Hulu at $15 billion. In a statement, Hulu CEO Randy Freer said: “We thank AT&T for their support and investment over the past two years and look forward to collaboration in the future. WarnerMedia will remain a valued partner to Hulu for years to come as we offer customers the best of TV, live and on demand, all in one place.” AT&T will use the money from the transaction to reduce its debt, the release said. [More](. Consultant-See You Later Ad agency holding companies have their problems right now, but the industry overstates the threat of consultancies like Accenture and Deloitte, said Nigel Vaz, the new global CEO of Publicis Sapient. Vaz says the big consultancies are never in on key account pitches. “Because they don’t have the scale, the reach, the perception to do that,” he tells The Drum. “It is really interesting because their narrative would make you believe that Accenture Interactive is now the largest digital agency.” He says the challenge for agencies isn’t actually competitive. “It is actually the same challenge that our clients are having, which is consumer behaviour is basically making FMCGs, or auto companies, think about how to reduce cost.” [More](. But Wait, There’s More! - [Facebook, Instagram And WhatsApp Suffer Outages]( - BBC - [Publicis Groupe CEO Sadoun On Epsilon Acquisition]( - Ad Age - [A Win For Tiger At The Masters Is A Win For Nike]( - CNBC - [Password And ID Startup Dashlane Raises $30M Debt Financing]( - release - [YouTube Tries A New Metric: Responsibility]( - Bloomberg - [NRA Files Suit Against Ad Agency In Rift With Key Partner]( - WSJ - [Pharma Marketers Target Niche TV Audiences With Programmatic]( - Beet.TV - [Facebook Prototypes A Hybrid Carousel Of Feed Posts And Stories]( - TechCrunch - [Disney And The Future Of TV]( - Stratechery - [Advertiser Perceptions: Driving The Efficiency Of In-House Programmatic]( - report You’re Hired! - [605 Expands Executive Team Into C-Suite And Product Management]( - release [1st-Party, Self-Declared Data]( [Power your targeting with custom & syndicated segments.]( [( Podcasts [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](