AdExchanger News for April 15, 2019

Today's Must Read - Disney Is ‘All In’ On Streaming – But Advertisers Are Out Of Luck [AdExchanger | Optimizing the News] Today from AdExchanger Monday, April 15 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Day 1, 10:00 AM - "How To Generate Programmatic Revenue From OTT Channels" - In this session, Turner’s Jon Mansell will provide an overview of where things stand and why accounting for over-the-top is essential for a well-rounded programmatic strategy. --------------------------------------------------------------- Today's Must Read [Disney Is ‘All In’ On Streaming – But Advertisers Are Out Of Luck]( Disney’s direct-to-consumer (DTC) streaming service, slated to launch in the United States on Nov. 12, will be ad-free and cost $6.99 per month or $69.99 for an annual subscription, which brings the monthly price down to $5.83. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [How Facebook Works With Agencies In An Era Of Accountability]( The world’s second-largest ad platform, which reaches roughly 2.4 billion people, is a must-buy for brands. But a stream of issues around brand safety, misinformation and election integrity have made Facebook a precarious place for a brand to expose itself. [More.]( [The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge]( This continued shift toward a more-diversified platform media economy has significant implications for brands and agencies, but it represents a particularly important evolution for challenger brands and agencies that are mining new growth opportunities. You no longer need to outspend to outperform bigger competitors. [More.]( [Reality Check: Hard Work, Not Technology, Key To DTC]( Direct consumer relationships are a worthy objective. But no slick new technology layer is going to magically get anyone there at scale. [More.]( [1st-Party, Self-Declared Data]( [Power your targeting with custom & syndicated segments.]( [( News Round Up Big Data Bucks Publicis Groupe will pay $4.4 billion to acquire Epsilon, the French holding company’s biggest-ever acquisition and the latest agency bid for first-party data. The transaction gives Publicis ownership over data on 250 million Epsilon customer profiles in the United States, as well as the ad tech platform Conversant and affiliate marketing network CJ Affiliate. Epsilon’s data management and identity products could improve Publicis’ ability to target audiences under privacy-centric standards, says CEO Arthur Sadoun in a [press release](. “With this critical move, we are going further, faster and deeper in our own transformation, becoming a leader in this data-led, digital-first world,” he says. But investors are worried about Publicis’ rocky history with major acquisition integrations, like Sapient, which it acquired for $3.7 billion in 2015 and took a $1.5 billion write down on two years later. [Reuters has more](. Paying The Price A German price-comparison shopper service, Idealo internet GmbH, has sued Google for allegedly abusing its search engine market share to boost its own shopping product. That sounds like old hat for Google, but it’s the first such case to invoke a 2017 European antitrust decision ordering Google to treat rival comparison shopping companies equally in its search results. “If it succeeds, the litigation could spark similar actions in Europe by other tech firms that have hesitated to take on the Silicon Valley company,” The Wall Street Journal reports. Idealo is controlled by Axel Springer, the German news company that has butted heads with Google over the ad platform’s share of digital media profits. Idealo is seeking $566 million in damages from lost revenue after Google allegedly altered its search results. [More](. That’s Legit The European Data Protection Board published new GDPR guidelines around legitimate interest, a concept that dictates whether a publisher or company can collect data without consent because the data collection is a necessary part of the business. The new guidelines, which are in a public comment period, fill in some specifics for tactics that digital media and ecommerce companies have supported by claiming legitimate interest. For instance, an online retailer can collect credit card details and a home address to ship products to a house. But when someone uses a pick-up point, the company no longer needs a home address and must gain explicit consent to process that data. A news aggregation app can claim legitimate interest to profile users because it must tailor content from multiple sources. A hotel company or retailer, however, can’t profile users based on previous bookings or transactions without explicit consent, because that level of personalization isn’t “objectively necessary” for the service. [Read the release](. But Wait, There’s More! - [Going Head To Head With Google Smart Bidding]( - Search Engine Land - [Comscore Seeks To Assuage Investors Following Leadership Shakeup]( - WSJ - [Regulatory Threats Gain Steam Vs. Big Tech – Are Investors Ready?]( - IBD - [Location Platform Tech Startup Radar Raises $8M]( - release - [A Quarter Of Major OOH Advertisers Are Big Tech Brands]( - Billboard Insider - [Tech Crackdown Collides With Old Rules]( - The Information - [Tracking Phones, Google Is A Dragnet For The Police]( - NYT - [FCC Announces 5G Spectrum Auction, Rural Broadband Fund]( - FierceWireless You’re Hired! - [Merkle B2B Agency DWA Makes Mollie Jolliffe San Fran GM]( - release [Offline Brand Intelligence]( [Connecting the Dots for TV Attribution]( [www.cuebiq.com/tv]( Podcasts [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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