AdExchanger News for April 12, 2019

Today's Must Read - Walmart’s Ad Tech In-Housing Continues With Deal For Polymorph Labs [AdExchanger | Optimizing the News] Today from AdExchanger Friday, April 12 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Day 2, 9:05 AM - "The Big Story Live! Featuring The AdExchanger Team" - You’ll get sharp insights on the latest developments, a fresh perspective on major events shaking up this dynamic industry and a little bit of behind-the-scenes into how AdExchanger finds and reports the news. --------------------------------------------------------------- Today's Must Read [Walmart’s Ad Tech In-Housing Continues With Deal For Polymorph Labs]( The deal gives Walmart the supply-side ad stack it needs to deliver full campaigns and reports to brands, including an ad server, a server-side header bidding tool and a self-serve buying interface. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Meet Sellers.json: It’s Like Ads.txt, But For The Buy Side]( The two new specs, released for public comment by the IAB Tech Lab on Thursday, are both meant to help advertisers get a better understanding of whether the inventory they’re buying is legit and where it’s coming from. [More.]( [LiveRamp Gets Into Data Privacy Tech With Acquisition Of Faktor CMP]( The two new specs, released for public comment by the IAB Tech Lab on Thursday, are both meant to help advertisers get a better understanding of whether the inventory they’re buying is legit and where it’s coming from. [More.]( [The Big Story: The Great Escapes]( This week on “The Big Story,” a bipartisan bill (Hey, it exists!) seeks to protect consumers against the encroachment of dark patterns. IBM jettisons the remnants of its marketing cloud ambitions. And traditional brands embrace the way of the DTC. [More.]( [OAREX Pays Publishers Who Can’t Wait For Late Exchanges]( OAREX (Online Advertising Revenue Exchange) is one of the companies swooping in to help small to midsize publishers who want to get paid immediately. OAREX will buy a publisher’s invoices, a practice known as “invoice factoring,” giving them 80% to 90% of their value upfront. Once they get paid, they release the balance of the payment minus their fee. [More.]( [Still The Only Woman In The Room: Getting More Women To The Table In Ad Tech]( The first step is to move the discussion from a reactive stance to a proactive one. Today’s climate gifts us the opportunity to diversify not only the industry, but perhaps even more importantly, the leadership driving our industry forward. [More.]( [Why Tatari Thinks Smarter Buying And Brands Will Reshape TV Agencies]( "We feel like we’re a data company, but our business model is an agency model. That’s what the industry is familiar with. It also means instead of paying separate data fees and technology fees, it’s all bundled into one offering," said Philip Inghelbrecht, CEO and co-founder of Tatari. [More.]( [Offline Brand Intelligence]( [Connecting the Dots for TV Attribution]( [www.cuebiq.com/tv]( News Round Up Privacy On A Pedestal As consumer concerns about privacy increase, The New York Times launched “The Privacy Project,” which is investigating changing norms around privacy. One feature asked readers to [“draw the line”]( for what data applications they would approve of from a social network, smart doorbell or genetics testing company. Times Publisher A.G. Sulzberger [wrote]( that the newspaper would investigate its own practices around data use and transparency to better serve its readers. The Times included an [opposing view]( in its opening coverage from comedy writer Samantha Irby. “Ultimately I don’t care,” she said. “I love convenience and entertainment too much to worry about [information] leaked to marketers, retailers, the government and whatever Chinese intelligence agency controls the barrage of ads for $13 dresses that saturates my feed.” [Read more](. Mr. Clean P&G Chief Brand Officer Marc Pritchard is at it again, this time issuing a rallying cry at the ANA Media Conference in Orlando on Thursday for a new media supply chain. While the industry has made progress in improving on issues like fraud and brand safety incrementally, it’s not enough. “Digital media continues to grow exponentially, and with it, a dark side persists, and in some cases, has gotten worse,” he said. In addition to urging marketers to only buy inventory from vetted and quality publishers that promote civil discourse, Pritchard is calling for baseline measurement and transparency across media partners and a national approach to privacy law. He also told marketers to “take control of their own destiny,” which P&G has done by taking pieces of the media and marketing business in house and hiring staff that can navigate the complex marketing landscape. [Adweek has more](. Little Eyeballs It’s unclear who is creating content for some of the most popular channels on YouTube for kids, because the video platform doesn’t require content creators to identify themselves. The anonymous posting model has come under fire recently, as YouTube struggles with issues like lurid comments on videos featuring children. Others worry the videos entrance children rather than engage them, The Wall Street Journal reports. CoCoMelon, the top YouTube kids channel with 43 million subscribers, rakes in $120 million in ad revenue annually, according to analytics firm Social Blade. But despite repeated calls, The Journal could not reach anyone at the company. YouTube launched a dedicated platform for children in 2015, but most kids still access a majority of their content on the main platform. “What they lack is an intent to educate,” said educational consultant Renée Chernow-O’Leary. [More](. But Wait, There’s More! - [Shopping On Instagram Is A Huge Dilemma For Retailers]( - Business Insider - [Google Launches An End-To-End AI Platform]( - TechCrunch - [Newspapers And Magazines Still Trail In Digital Advertising]( - eMarketer - [Jumper.ai Launches Social Checkout For Amazon Marketplace]( - release - [Fox And Discovery To Use SpotX-Clypd Integration]( - B&C - [Uber To Aim For IPO Valuation Of $100 Billion]( - NYT - [Facebook Expands Efforts To Block False Information]( - Bloomberg - [Apple In Dutch Antitrust Spotlight For Allegedly Promoting Own Apps]( - Reuters - [Pinterest: Introducing Conversion Optimization]( - blog - [Retailers Try To Lure Shoppers With Free Uber Rides]( - AP You’re Hired! - [Bombora Appoints Steve Bach And Havona Madama To Executive Roles]( - release - [DAN India Combines Data, Programmatic Under Gautam Mehra]( - The Economic Times - [Initiative Expands Leadership Team For Dedicated Amazon Shop]( - MediaPost [Media Needs the Creative]( [Ad Serve from the Source — AdBridge™]( [( Podcasts [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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