AdExchanger News for April 11, 2019

Today's Must Read - Google Gives Retailers A Leg Up As It Moves Further Into The Cloud [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, April 11 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Day 1, 4:15 PM - "How To Optimize Your Amazon Advertising" - Attendees will learn how to move into Amazon ads, make their Amazon investments more efficient and extract granular insights to enable faster and more targeted optimizations. --------------------------------------------------------------- Today's Must Read [Google Gives Retailers A Leg Up As It Moves Further Into The Cloud]( Among the offerings is a vertical-specific suite, Google Cloud for Retailers, that will help retailers tap analytics and AI to predict their future inventory needs, recommend products for their customers and assist those customers in locating items they want to buy. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Dentsu Aegis Launches Sellwin To Consolidate Amazon Expertise]( Amazon prefers vendors use a consultancy model, Sellwin president Travis Johnson said. It means Amazon doesn’t need to match the boots on the ground other online platforms like Google and Facebook have for agencies and brands. [More.]( [Waze Makes Programmatic Inventory Available In DV360]( “Waze is now part of the Google programmatic platform,” said Felipe Almeida, head of product marketing at Waze ads. “We’re making it easier for buyers to access Waze inventory.” [More.]( [Podcast: What Innovation Means Now]( This week on AdExchanger Talks, 614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the changing nature of programmatic and entrepreneurship. [More.]( [EMarketer: Snapchat’s User Base Is Shrinking, But ‘All Is Not Lost’]( Snapchat’s user growth rate will flatline in 2020 to 0.4%, far below social network use overall in the United States, which is 2.4%. Between 2019 and 2023, eMarketer expects that Snapchat will only be able to add around 600,000 new users. [More.]( [Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete]( I see the changes as a move to counteract the need for alternative strategies to Google at a time of growing competition for premium impressions, especially in light of Amazon’s competing auction platform. By moving to a first-price auction, Google is seemingly surrendering a competitive advantage – and strategically repositioning itself for its next move: ensuring that Google's ad server, formerly DFP, becomes the central place for the auction to take place. [More.]( [Media Needs the Creative]( [Ad Serve from the Source — AdBridge™]( [( News Round Up Treasure Map Google Maps is ramping up its revenue. Google has raised prices for businesses and other tech companies that license the Google Maps location infrastructure, Ad Age reports. On top of that, the platform has much more prominent in-app sponsorships available now and shows paid listings for nearby or on-the-way locations while users are navigating a trip. “Sometimes I say the most undermonetized asset that I cover is Google Maps,” said Morgan Stanley analyst Brian Nowak at a recent conference. “It’s almost like a utility where it’s kind of waiting for you to flip the switch on.” [More](. Waze, Google’s other mapping and directions app, is also cranking up revenue with an announcement Wednesday that it will begin making programmatic inventory available on DV360, Google’s DSP. [AdExchanger has more](. The Safety Dance Facebook is updating its brand safety controls and introducing an inventory filter that gives buyers more control over where their ads run across Audience Network, Facebook in-stream video and Instant Articles. Starting over the next few weeks, advertisers will be able to choose from three filter options based on their risk-tolerance level. Limited inventory offers “maximum protection;” standard inventory provides “moderate protection” (it’s also the default setting); and for the devil-may-care buyers out there, full inventory allows ads to be delivered to all eligible content. What does that mean in practice? Let’s use the example of strong language. The limited inventory setting means that ads will only appear where there’s no strong language; standard will allow “a few instances” of strong language; and with full, all bets are off. The filters should be fully up and running by the end of May. [Read the blog post](. Net Neutrality Saga, Cont’d The Dems are one step closer to their goal of bringing back net neutrality. On Wednesday, the House passed legislation that guarantees all broadband users equal access to content, regardless of which provider they subscribe to. The Save The Internet Act faces opposition by Republicans in the senate, however, with Senate Majority Leader Mitch McConnell saying the bill was “dead on arrival,” The New York Times reports. “Some in Congress are trying to give the government more control again, applying utility-style regulations that would threaten the internet as we know it,” Sen. Roger Wicker, R-MS, told the senate last week. “We should reject these efforts.” [More](. But Wait, There’s More! - [YouTube TV Is Adding Discovery Networks But Also Raising Prices]( - Cord Cutters News - [Amazon Opens Customer Demographic Analytics For Third-Party Sellers]( - Digiday - [How Snap Is Racing Ahead To A Post-Mobile World]( - Business Insider - [IAB Europe Publishes ‘Blockchain Demystified’ White Paper]( - release - [Disney’s Next Big Remake: Itself]( - WSJ - [T-Mobile’s Foray Into Pay TV Looks A Lot Like A Cable Bundle]( - Bloomberg - [NRG And Google Future Of Voice In Entertainment Report]( - release - [Toasted Collective Brings Programmatic To The Cannabis Industry]( - Adweek - [Amazon Is Moving Into Healthcare, Its Next Big Market]( - CNBC You’re Hired! - [DISH Media Appoints Dave Antonelli To Direct Ad Strategy And Sales]( - release [1st-Party, Self-Declared Data]( [Power your targeting with custom & syndicated segments.]( [( Podcasts [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](