AdExchanger News for April 8, 2019

Today's Must Read - How Sizmek Fell, And How It Could Be Sold [AdExchanger | Optimizing the News] Today from AdExchanger Monday, April 8 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Day 1, 3:45 PM - "Advanced In-Housing: Tips And Best Practices" - This session will offer a guide for advanced optimization of programmatic media buys from the in-house marketer's perspective, including build vs buy decisions, first-party data strategy and how to converge ads with messaging. Sponsored by Amazon Advertising and Pitney Bowes --------------------------------------------------------------- Today's Must Read [How Sizmek Fell, And How It Could Be Sold]( The next two to three weeks will be a busy period, as Sizmek and its private equity owners consider acquisition offers from dozens of interested parties, according to a bankruptcy filing this week. But while the future remains a mystery, the same filing reveals an interesting story of Sizmek’s slide since it was acquired by the private equity firm Vector in 2016. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Verve’s Struggle Pivoting To Programmatic Video Contributes To More Layoffs]( According to one source, who wished to remain anonymous, Verve experienced significant softness in its higher-margin managed service business during the first quarter. Revenue for the quarter, the source said, may have been as low as $5 million. [More.]( [TransUnion: Third-Party Data Doesn’t Deserve To Be Demonized]( Privacy considerations to the side for a moment, data is data. Labeling it as first-party, second-party or third is less relevant than where the data comes from and how it’s modeled. First-party data is great, of course, TransUnion's Matt Spiegel said, but not if you want to grow beyond what you already know. [More.]( [Magna Predicts US OTT Ad Revenues Will Double By 2020]( OTT is partly offsetting network declines in linear TV sales, which will shrink 3% to $41 billion in 2019. Network TV’s declines would have been as high as 3.6% if not for OTT sales, Magna found. [More.]( [Proprietary Universal ID Efforts Exacerbate An Already Fragmented System]( With options being proffered as open, accessible, scaled identity “consortium” solutions, it’s worth noting that the result for a siloed and fragmented identity landscape is more fragmentation. Many of today’s proposed solutions operate purely on proprietary tech, controlled by for-profit vendors, benefiting those vendors directly. [More.]( [How Will Google’s Move To Restrict Third-Party Cookies Affect Publishers?]( If Google implements third-party cookie blocking, the first result would be to further entrench the large consumer-facing platforms, much like many thought would happen with GDPR. Google, Facebook and Amazon, in particular, would benefit. [More.]( [Media Needs the Creative]( [Ad Serve from the Source — AdBridge™]( [( News Round Up Search Wars 2 Amazon is eating into Google’s search market share. WPP, the world’s biggest ad buyer, spent $300 million on Amazon search ads last year, 75% of which came directly from clients’ Google search budgets, The Wall Street Journal reports. Omnicom said 20% to 30% of Google search budgets shifted to Amazon last year. Amazon is still well behind Google, which controls 72% of the market, according to eMarketer. But while most search budgets moving to Amazon are from CPG marketers selling their goods on the platform, non-endemic marketers, like auto and pharma, see opportunities to buy into Amazon video and category search ads. “The shift from Google to Amazon search is simple; Amazon has the audience, the transaction and the loyalty to Amazon Prime, which clients can capitalize on,” says Shane Atchison, CEO of Wunderman Thompson North America. [More](. IBM Offloads Marketing Tech IBM is selling its marketing platform and commerce software to Centerbridge Partners, a private equity firm, which plans to turn it into a standalone commerce and ad tech company. The deal is expected to close in mid-2019, and no price tag has been disclosed. [Read the release](. The assets include capabilities acquired as part of IBM’s Silverpop acquisition, as well as tools in the “Watson marketing” portfolio (not to be mistaken with IBM Watson), [Martech Today reports](. The IBM assets Centerbridge is acquiring “will deliver a modern, comprehensive portfolio of solutions to meet the CMO’s biggest challenges across marketing and advertising.” Revenue Channels A recent Android TV update puts sponsored links for OTT apps on the home screens of certain Sony, Xiaomi and NVIDIA smart TVs. The new OTT channel placements were first spotted by [XDA](, a mobile software developers forum. “Android TV is committed to optimizing and personalizing the entertainment experience at home. As we explore new opportunities to engage the user community, we're running a pilot program to surface sponsored content on the Android TV home screen,” Google said in a statement. Some people are ticked off, because they are top-of-the-line TVs and there’s no easy way to block the ads. [More at Ars Technica](. But Wait, There’s More! - [The Secret Trust Score Companies Use To Judge Us All]( - WSJ - [Kraft Heinz VC Firm Evolv Ventures Invests In GrubMarket, DTC Food Delivery]( - release - [Govt Regulation Is Chief Threat To Marketers’ Data-Driven Initiatives]( - eMarketer - [Snapchat Eyes Mobile Gaming In An Effort To Woo Users]( - Financial Times - [Smart Speakers Are On The Rise. Will News Rise With Them?]( - Nieman Reports - [Nielsen Expands Retail And CPG Connect Partner Program]( - release - [United Kingdom Will Fine Facebook, Tech Co’s If They Host Terrorist Content]( - Bloomberg You’re Hired! - [Hasbro Poaches Wunderman Global CMO Jamie Gutfreund]( - Ad Age [1st-Party, Self-Declared Data]( [Power your targeting with custom & syndicated segments.]( [( Podcasts [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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