AdExchanger News for April 3, 2019

Today's Must Read - Will Sizmek’s Employees And Partners Get Paid? [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, April 3 Join Us [AdExchanger Awards Gala Registration Open]( - Join us as we celebrate the achievements of our industry peers on April 29, 2019 in San Francisco. --------------------------------------------------------------- Today's Must Read [Will Sizmek’s Employees And Partners Get Paid?]( Chapter 11 bankruptcy isn’t necessarily the end for Sizmek’s business – it’s the kind of bankruptcy when assets are reorganized, not liquidated. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [How Xaxis Is Navigating The New Online Identity Landscape]( "I don’t know if we’ll ever go to a truly cookieless ecosystem. I think what you’re likely to see is a shift from third-party to first-party cookies," predicted Xaxis' Nishant Desai. [More.]( [When Selecting A CDP, Marketers Must Keep Privacy In Mind]( CDPs are all about first-party data, which means companies are in full control of the data. This can help them better comply with privacy regulations, including the EU’s General Data Protection Regulation (GDPR), ePrivacy and the upcoming California Consumer Privacy Act (CCPA). [More.]( [Media Needs the Creative]( [AdBridge™ connects the two. Serve from the source.]( [( News Round Up Engagement Above All YouTube’s leadership has knowingly let misinformation and toxic content run rampant on the platform to rake in higher engagement from viewers and sell more ads, a Bloomberg investigation revealed. Conversations with more than 20 former and current YouTube employees uncovered multiple quashed attempts to bring misinformation to leadership’s attention and suggest fixes for the issue. Employees said CEO Susan Wojcicki has largely ignored the problem and prioritized engagement over all else since 2012, when the platform set a goal of hitting 1 billion hours of viewing each day. YouTube leadership was fully aware that its algorithm rewarded outrageous content, but it didn’t take action on the issue until 2017. Even then, it continued to reject proposals from employees to stop the spread of misinformation – such as limiting video recommendations to verified news sources – as recently as 2018. YouTube’s lawyers also discouraged employees from looking for incendiary content on their own. [More](. DTC Beer Ecommerce … for beer? Molson Coors has launched shoppable sites for its Blue Moon and Coors Light brands in what is both a “data and brand visibility play,” Digiday reports. The beer manufacturer will not only sell directly to its consumers and monetize the sites with ads but will also collect valuable data on its audience. Building direct consumer relationships is especially difficult for alcohol brands, because in many places it’s illegal to sell booze through home delivery. Molson Coors got around that by partnering with alcohol delivery apps like Drizly and Minibar, which also provide anonymized data back to the brand on post-purchase engagement. “A direct-to-consumer website allows us far deeper insights around clickstream data, consumer behavior, how they operate and where they live,” says Trey Harshfield, Molson Coors’ global director of ecommerce. [More](. Anheuser-Busch is [investing heavily in ecommerce](, too, but it’s focusing on merchandise instead of beer because it wants the transaction and audience data more than the actual ecommerce beverage sales. Dem Data The Democratic National Committee is preparing to pull the plug on its old, unreliable data platform and replace it with a new one, Wired reports. Called simply the “Data Warehouse,” it will be backed by a Google analytics service called BigQuery. “One of my top priorities has been to overhaul the party’s tech and data infrastructure and make sure we put the 2020 nominee and all of our candidates in the best possible position to take on the GOP and win,” DNC Chair Tom Perez tells Wired in a statement. “The DNC’s Data Warehouse is the centerpiece of our tech efforts and will allow campaigns and committees to better store, access and analyze their data.” [More.]( But Wait, There’s More! - [Microsoft Considers Creating A Shopify Competitor]( - The Information - [Teads Announces $430M Revenue Run Rate]( - release - [Merkle Releases Amazon Advertising Strategy Guide]( - release - [Walmart: Introducing Voice-Enabled Grocery Shopping On Google]( - blog - [Apple News+ Could Lead To Value Destruction For Magazine Industry]( - Monday Note - [Google Blocks Ads To Sites Bypassing Chinese Censorship]( - MediaPost - [Google Begins Shutting Down Google+]( - The Verge - [Segment Raises $175M, Bringing Total To More Than $280M]( - release You’re Hired! - [Google Reshuffles Its Leadership In APAC]( - TechCrunch [1st-Party, Self-Declared Data]( [Power your targeting with custom & syndicated segments.]( [( Podcasts [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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