AdExchanger News for April 2, 2019

Today's Must Read - New Comscore CEO Bryan Wiener And Lieutenant Sarah Hofstetter Quit On Same Day [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, April 2 Join Us [PROGRAMMATIC I/O, April 29-30, San Francisco]( - Day 1, 11:00 AM, "How To Maximize Data In The Omni-Channel Mix" - This session will educate on best practices for reaching and persuading audiences in media environments not historically associated with programmatic. Sponsored by Comcast and ExtremeReach --------------------------------------------------------------- Today's Must Read [New Comscore CEO Bryan Wiener And Lieutenant Sarah Hofstetter Quit On Same Day]( A member of Comscore’s board, Dale Fuller, is taking over as the interim CEO while Comscore hunts for a full-time replacement. Comscore has no plans to refill Hofstetter’s role, but did make several new point appointments, including former GroupM chairman Irwin Gotlieb, SoFi CMO Joanne Bradford and Kathi Love, former president and CEO of GfK MRI. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Publicis Considers A Bid For Epsilon As Agencies Seek Ownership Of Data]( Owning Epsilon would give Publicis deeper expertise in working with data in an increasingly privacy-centric world, as well as ownership of a unique data asset. It would also give Publicis an ad tech stack with Conversant, the marketing automation platform Epsilon bought for $2.3 billion in 2014, as well as affiliate marketing platform CJ Affiliate. [More.]( [Data Lessons From Walmart: What We Can All Learn From Retail]( By unifying data, the industry can shift its focus from reactive care to proactive health management, combining digital behavioral and clinical data to enable advanced research and even disease prediction. [More.]( [DraftKings Doesn’t Chase Vanity Metrics]( "The value of marketing has changed, and that’s because we’re data-driven. We look at revenue in the same way a CFO does. I don’t consider my team to be marketers as much as they are business owners – and it’s up to them to make decisions based on the signals, data and levels they have in order to reach their revenue goals every month," said DraftKings' Jayne Pimentel. [More.]( [Why Wouldn’t Netflix Launch An Ad-Supported Business?]( The idea of ads coming to one of the last bastions of interruption-free TV might not sound like a welcome one, but Netflix can avoid the bloated ad loads of traditional linear TV and implement a better experience for its audiences. [More.]( [1st-Party, Self-Declared Data]( [Power your targeting with custom & syndicated segments.]( [( News Round Up Direct Deposit In a conversation with Axel Springer CEO Mathias Döpfner, Mark Zuckerberg suggested creating a dedicated Facebook news tab and paying publishers directly to publish there. [Watch the video](. It’s not the first time Facebook has floated launching a dedicated feed for news content, but paying publishers a licensing fee would be a shift in the platform’s digital advertising-based revenue model. “This isn’t a revenue play for us,” Zuckerberg said. “The relationship between us and publishers is different in a surface where we’re showing the content on the basis of us believing that it’s high-quality, trustworthy content.” Facebook plans to have a news tab live by the end of 2019, Recode reports. But there’s no guarantee it will pay publishers directly. Either way, news companies are likely to be skeptical of another Facebook traffic play. [More](. Ads Or Ecom? Alibaba is the biggest digital ad platform in China, and as an ecommerce marketplace with grocery and delivery business ventures it’s a pretty good example of how Amazon could squeeze more revenue out of the Amazon Advertising Platform, The Information reports. But would Amazon want to? Alibaba made $40 billion last year to Amazon’s $233 billion, though it closes the profit gap because Amazon’s operating margin is 5.3% while Alibaba has a margin of 28% for its ad-based business. Alibaba is developing new product recommendation ad units that would fill the same kind of “recommended for you” inventory that Amazon uses to promote its private label brands. Alimama, the company’s digital marketing division, is also collaborating more deeply with other Alibaba business units. [More](. Mo’ Video Instagram is warming up to the idea of allowing ads on its IGTV video service. The picture-sharing platform launched IGTV as a standalone app last year, and everyone knew it would eventually bring marketers to the platform. The first steps will be along the lines of sponsored and branded content, Ad Age reports. But IGTV is also considering ad breaks, like the ones that appear on YouTube or Facebook’s Watch video hub. Facebook hasn’t gotten the traction it hoped for with IGTV, but for the Newfronts it’s bundling the app with Facebook Watch because it needs more video supply, especially longer-form content. “They are putting a lot of emphasis on IGTV as a YouTube competitor,” according to one agency exec. [More](. But Wait, There’s More! - [How The Tech Giants Make Their Billions]( - Visual Capitalist - [Branded Content Margin Pressure Squeezes Publishers]( - Digiday - [There Are Five Races In Streaming TV. Where Apple Fits In]( - WSJ - [The State Of Programmatic Video In APAC]( - The Drum - [Global Digital Ad Spend 2019 Report]( - eMarketer - [On-Demand Startups Are Hemorrhaging Tens Of Billions]( - Bloomberg - [Why Instagram Replaced The Contacts List]( - The Atlantic - [March Madness Streaming On The Rise]( - MediaPost - [What If We Told Advertisers What They Wanted To Know?]( - FastCo [Offline Brand Intelligence]( [Connecting the Dots for TV Attribution]( [www.cuebiq.com/tv]( Podcasts [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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