AdExchanger News for April 1, 2019

Today's Must Read - Sizmek Files For Bankruptcy And Faces An Uncertain Fate [AdExchanger | Optimizing the News] Today from AdExchanger Monday, April 1 Join Us [PROGRAMMATIC I/O, April 29-30, San Francisco]( - Day 1, 4:15 PM, "How To Optimize Your Amazon Advertising" - Attendees will learn how to move into Amazon ads, make their Amazon investments more efficient and extract granular insights to enable faster and more targeted optimizations. Sponsored by Amobee and Basis by Centro --------------------------------------------------------------- Today's Must Read [Sizmek Files For Bankruptcy And Faces An Uncertain Fate]( Sizmek’s bankruptcy filing estimates its assets between $100 million and $500 million. Though its liabilities are in the same range. Sizmek’s four largest outstanding debts are to Index Exchange, PubMatic, OpenX and AppNexus, which it owes $8.9 million, $7.3 million, $5.9 million and $5.3 million, respectively. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Conflicting Truths About Auction Duplication]( Auction duplication drives up operating costs for technology providers and introduces complexity for programmatic buyers. But it makes publishers more money and keeps Google’s dominance in check, so we’ve accepted it as the new normal. [More.]( [What Would Google Chrome’s Version of ITP Look Like?]( In a privacy-focused climate among both regulators and consumers, Chrome can’t be the lone browser without an option to limit third-party cookies. It’s only a matter of time before Chrome introduces features that give consumers more choice and transparency around third-party data collection. [More.]( [Stick Or Twist: What’s The Next Move For Media Agencies?]( Agencies must stop reacting to industry changes and become proponents by diversifying their service offerings and commercial models. [More.]( [Offline Brand Intelligence]( [Connecting the Dots for TV Attribution]( [www.cuebiq.com/tv]( News Round Up Lightening The Load Hulu is limiting commercial pods to 90 seconds, cutting the overall inventory available by almost half. Previously, ad pods on the OTT network ran between 180 and 240 seconds and varied significantly by show. But that, admits Hulu head of ad sales Peter Naylor, made for an inconsistent and annoying experience for users. "Unless you have kind of inside-baseball knowledge about the ad experience, you may not know why you get longer ad experiences in some shows than others," he tells Ad Age. "And that's bad." Hulu’s move follows efforts by TV networks such as NBCU to cut ad load as consumers increasingly grow intolerant to interruptive commercials. [More](. Video Newshounds Amazon plans to launch a free, ad-supported news channel for its Fire TV streaming video product later this year. Amazon is looking wherever it can for news programming to fill out its channel, including to TV networks, local affiliates and Verizon Media Group, which includes Yahoo and HuffPost, The Information reports. A Fire TV news app would make Amazon’s OTT platform more competitive with the Roku Channel, which includes news programming from ABC and Yahoo. The ad-supported news channel would also tie neatly into Amazon’s overarching goal to increase video inventory without showing ads on Prime Video, the popular ad-free content library that helps drive people to Amazon’s loyalty program. Right now, there are limited Prime ad spots beyond Amazon’s ad-supported streaming entertainment app, Freedive, or during Amazon streams of NFL games or other live sports. [More](. As Seen On TV As Amazon makes its move on broadcaster business in one corner, TV networks are trying their hands at ecommerce. NBCUniversal will open more than 30 ecommerce marketplaces this year, beginning with an online store tied to its Golf Channel. William Murray Golf, the golf apparel brand actor Bill Murray started with his five brothers, is teed up as one of the first to launch. NBCU’s ecommerce business won’t be profitable in its first year, but is expected to generate seven-digit revenues within the next few years, The Wall Street Journal reports. The consumer business line should be additive for NBCU, since most of the brands it’s partnering with aren’t TV advertisers yet, says Josh Feldman, the network’s head of marketing and ad creative. NBCU is relying on a 13-week TV ad campaign to get its ecommerce golf shop off the ground. [More](. Zuck Passes The Buck Here’s a change of tune: In an[opinion piece]( published in The Washington Post on Saturday, Mark Zuckerberg called for the government to take a more active role in regulating the internet when it comes to harmful content, election integrity, privacy and data portability. “Lawmakers often tell me we have too much power over speech, and frankly I agree," he wrote. “I’ve come to believe that we shouldn’t make so many important decisions about speech on our own.” Zuck also endorsed a global framework to protect people’s privacy a la Europe’s General Data Protection Regulation. But “beware of tech CEOs bearing gifts from government,” warns[The Wall Street Journal](. Bigger companies are better able to bear the cost of compliance, for example, which can create higher barriers to entry for smaller competitors, and in terms of turning to the government to regulate speech – what about the First Amendment? Facebook has its own soul searching to do before calling on Big Government to fix Big Tech. But Wait, There’s More! - [Epsilon Draws Bids From Publicis, Goldman Sachs, Advent]( - Bloomberg - [YouTube’s Product Chief On Radicalization And Algorithmic Rabbit Holes]( - NYT - [Nativo Acquires Branded Content And Analytics Platform SimpleReach]( - release - [Facebook Removes Hundreds Of Inauthentic Pages In Philippines]( - BuzzFeed News - [How Concerned Are Consumers About Online Privacy?]( - MarketingProfs - [The MLB Embraces Athlete-Driven Marketing]( - Front Office Sports - [Sony Sells Its Stake In Crackle Ad-Supported Streaming]( - Variety - [Regulate, Don’t Break Up]( - The Boston Globe You’re Hired! - [Ryan Turner Joins New Engen As VP Of Marketing]( - release [Media Needs the Creative]( [AdBridge™ connects the two. Serve from the source.]( [( Podcasts [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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