AdExchanger News for March 29, 2019

Today's Must Read - The Big Story: Agencies And The Supply Side [AdExchanger | Optimizing the News] Today from AdExchanger Friday, March 29 Join Us [PROGRAMMATIC I/O, April 29-30, San Francisco]( - Day 2, 4:00 PM, "The Agency Vision" - Hearts & Science was founded with a goal to recombine creativity, media and data to drive growth for brands. CEO Erin Matts will assess the progress, both at her agency and the industry at large. Sponsored by TripleLift and Adswizz --------------------------------------------------------------- Today's Must Read [The Big Story: Agencies And The Supply Side]( This week on “The Big Story,” Alison Weissbrot took a roundtrip ride to DC to hear what the agencies are saying and, more importantly, what they aren’t. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Facebook Centralizes Its Ad Transparency Tools]( Facebook is consolidating all of its ad-related transparency tools into a single searchable database called the Facebook Ad Library, and adding in a few new bells and whistles. [More.]( [How Hearts & Science’s PMP-Led Buying Approach Creates Digital Clout]( “[There’s] this idea that there is no such thing as digital clout,” said US CEO Erin Matts. “Actually, there is. We want to press the gas pedal on taking advantage of that.” [More.]( [Pluto TV’s Play For CTV Ad Dollars]( Thirteen million people watch Pluto TV each month, with average viewing time on CTV exceeding two hours. Pluto TV is increasingly embedded in smart TVs and ranks as a top Roku app. [More.]( [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( News Round Up The House Of Mouse One week after Disney closed its $71.3 billion acquisition of 21st Century Fox, the entertainment giant announced its first ever combined upfront presentation in May. That means Disney won’t be participating in the IAB-backed NewFronts, the digital content version of the TV industry’s upfront events. Disney’s ad sales business was scheduled to present on its digital content at NewFronts, Ad Age reports. The schedule change reflects the consolidation going on within the broadcasters, which are centralizing ad sales across sites, TV networks and OTT apps. 21st Century Fox is new to the Disney lineup, of course, but this will also be the first year when ESPN and Disney’s digital media properties don’t operate a separate program. “The combination of our great content, audiences, insights and creativity, amplifies the partnerships and offerings we're able to deliver to clients,” notes Rita Ferro, Disney’s president of ad sales, in a statement. [More](. Carry A Tune Twitter and Samba TV, a smart TV analytics company, are partnering on a measurement product that television programmers can use to tie engagement on the social platform to tune-in numbers for news shows, OTT streams, and live sports or events. The tool could help launch and optimize campaigns when there’s breaking news, or during tentpole broadcasts when networks will spend more to boost ratings. The NHL was a beta client for the product, using Twitter to target casual viewers and in-market audiences during the biggest moments of the season, NHL CMO Heidi Browning tells Adweek. She said the league focuses on “the two-screen experience,” with Twitter representing the second screen. [More](. Suits And Hoodies The US Department of Housing and Urban Development dropped a lawsuit against Facebook on Thursday. HUD, as the agency is known, is alleging that Facebook’s targeted ad platform violates the Fair Housing Act by “encouraging, enabling and causing” unlawful discrimination because it allows advertisers to restrict who can view housing ads, The Washington Post reports. The suit points to targeting options, such as excluding audiences based on race, gender or ZIP Code, as problematic. Facebook has been dealing with the same issue for years without making much headway, as [ProPublica]( has documented. HUD’s suit caught Facebook executives and analysts by surprise, coming as it did just a week after the company agreed to disable audience targeting for job and loan ads so that certain demographics aren’t blocked from consideration. [More](. But Wait, There’s More! - [The FCC Has Fined Robocallers $208 Million. It’s Collected $6,790.]( - WSJ - [Pinterest’s Long Road To Becoming A Commerce Platform]( - Digiday - [Confiant: How “The Dandelion Group” Uses Cloaking To Run Ad Fraud]( - blog - [Inside Casper’s Financials]( - The Information - [Here’s How Facebook Has Restricted Ad Targeting]( - eMarketer - [Direct Video Ad Deals Soar, Per FreeWheel Report]( - MediaPost - [Unilever Launches ‘Trusted Publisher’ List To Vet Digital Players]( - Ad Age - [Bustle Digital, Company That Bought Gawker And Mic, Buys The Outline]( - Recode You’re Hired! - [AdColony Adds Programmatic Vets To Executive Team]( - release Podcasts [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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