AdExchanger News for March 28, 2019

Today's Must Read - BuzzFeed And McCormick Created A Spice Blend For Millennials Together [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, March 28 Join Us [PROGRAMMATIC I/O, April 29-30, San Francisco]( - Day 2, 12:10 PM - "A Conversation With Google" - The head of Google’s buy-side and sell-side ad tech businesses shares insight into its marketer and publisher products, including how measurement, targeting and data sharing will evolve as consumers level up their expectations from the advertising industry. Sponsored by MightyHive and Verizon Media --------------------------------------------------------------- Today's Must Read [BuzzFeed And McCormick Created A Spice Blend For Millennials Together]( For BuzzFeed, selling co-branded products is a revenue opportunity that supplements its ad business. For McCormick, which usually sells in supermarkets, it’s an opportunity to reach millennial chefs and to directly get both customer data and distribution – usually the privilege of DTC companies. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Leveraging User-Level Data: What Mobile Publishers Need To Know]( This article is sponsored by MoPub. As app publishers leverage supply-side platforms to access user-level data, there are three things they need to be aware of: data granularity, precision, and ingestion flexibility. [More.]( [IAB Europe Raises CMP Fee And Readies Consent Framework For An Update]( Last week, IAB Europe notified CMP vendors that the yearly fee to register as a CMP will increase from about $400 this first year to $1,350, according to an email shown to AdExchanger. [More.]( [EMarketer: Reddit Ad Revenue Will Crack $100 Million In 2019]( Reddit’s growth may be modest by Facebook’s and Google’s standards, but the rate of growth is quite rapid and not too shabby for a company that only started ramping up its advertising efforts in earnest a few years ago, said Monica Peart, forecasting director at eMarketer. [More.]( [Why Fintech Will Be The Agency Model Of The Future]( From a macro level, the disruption that swept through the financial services industry nearly two decades ago parallels the transformation that’s currently reshaping advertising. In fact, the concern many people currently express for the future of the media agency echoes the fears that once dominated financial services. [More.]( [Manage Your Own Identity Graph]( [How this source of truth powers your marketing]( [( News Round Up Network To Get Work A+E is taking a two-pronged approach with its new TV measurement products. A campaign reporting feature called P1 is meant to onboard smaller businesses and direct-to-consumer startups, which hunger for attribution data and want to test TV with relatively low commitments by linear TV campaign standards, typically more than $500,000. “Many of these companies grew up on a digital ad model, and they get comfortable with a certain way of reporting,” A+E’s EVP of ad sales, Peter Olsen, tells MediaPost. “We are trying to create a product and a way that is not daunting from the cost of entry.” The TV network group is also working with 22 of its larger brand advertisers on outcome-based deals that tie commercial exposure to guaranteed lift for ecommerce site and store traffic. [More](. The Digital Door Martin Sorrell describes S4 Capital, his marketing agency company made up of MightyHive and MediaMonks, as “purely digital.” But why focus exclusively on digital when traditional media is still a huge and lucrative piece of the marketing pie? “I think separating [digital and traditional media] draws attention to the need to shift the thinking from analog to digital,” Sorrell tells Digiday. “It’s very difficult to do that because often the analog business is the cash cow, and the digital business is the spendthrift business, and you get these tensions. When I’ve talked to a client and said we’re purely digital, I’ve not been shown the door to exit. The door’s been opened.” [More](. Social Accountability Facebook will ban content that references white nationalism and white separatism in an effort to stem the flow of racist posts on its platforms. Facebook previously only removed posts that glorified white supremacy, a semantic distinction that civil rights activists argued undermined the platform’s efforts to control hate speech. The change comes just a week after Facebook said it would ban advertisers from excluding minorities from housing and employment ads. “There is no defensible distinction that can be drawn between white supremacy, white nationalism or white separatism in society today,” says Kristen Clarke, president and executive director of the Lawyers’ Committee for Civil Rights Under Law, to The Washington Post. [More](. But Wait, There’s More! - [The Enormous Numbers Behind Amazon’s Market Reach]( - Bloomberg - [FTC Announces Inquiry Into ISP Privacy Protections]( - The Verge - [Gartner: How Retailers Will Embrace Mobile Payments, Real-Time Pricing]( - blog - [Equifax, FICO Partner Up To Sell Consumer Data To Banks]( - WSJ - [Square Wants To Take On Shopify As Ecommerce Platform]( - Digiday - [Nielsen Gains First Global MRC Accreditation For TV Measurement In Mexico]( - release - [Big Challenge For Disney And Apple Video Services: Churn]( - The Information - [IAB Tech Lab Tackles Changes To Browser Ad Targeting]( - MediaPost - [GroupM Blockchain Report Details Ad Industry Opportunities]( - Marketing Dive - [Online Mattress Retailer Casper To Hire IPO Underwriters]( - Reuters You’re Hired! - [John Vilade Joins TEGNA’s Premion As VP, Head of Sales]( - B&C - [Omnicom Agency PHD Makes Anthony Koziarski Chief Media Officer]( - MediaPost Podcasts [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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