AdExchanger News for March 26, 2019

Today's Must Read - No Advertising, As Apple Announces New Video Subscription Service [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, March 26 Join Us (In 5 Weeks) [PROGRAMMATIC I/O, April 29-30, San Francisco]( - Day 1, 9:00 AM, "DSPs, DMPs, CDPs: What Do Marketers Want From Their Lead Partners?" - Kevin Mannion from Advertiser Perceptions gives a view of how advertisers see the promise and perils of data usage and privacy concerns, how demand-side models are evolving to address advertiser needs...and which ad tech brands are leading the way. --------------------------------------------------------------- Today's Must Read [No Advertising, As Apple Announces New Video Subscription Service]( Apple entered the streaming and original content space with a flourish at a special upfront-like event in Cupertino on Monday. But while Oprah was there, advertising was not. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Why Anheuser-Busch Is Going Big On Ecommerce, With Or Without The Beer]( Buying beer online may be uncommon, or downright illegal in some states, but that isn’t stopping Anheuser-Busch from investing heavily in ecommerce. [More.]( [Pinterest Filed Its S-1 – Here’s How It Stacks Up Against Peers]( The OG Facebook might still be in a class of its own, but Pinterest bears comparison to Snap, which filed its S-1 in 2017, and Twitter, which filed a lifetime ago in 2013. [More.]( [Salesforce Says It Will Launch A CDP (Yep, You Heard That Right)]( Marty Kihn, SVP of product management for the Salesforce Marketing Cloud, tells AdExchanger that customers have been “loud and clear” in their requests for technology to better manage, analyze and act on their data. [More.]( [VideoAmp Inks TV, OTT Supply Deals To Bring More Cross-Screen Inventory To The Upfronts]( Rather than pushing for more inventory to change hands programmatically, the idea here is to integrate as much cross-screen inventory as possible, including linear, digital video and OTT, along with campaign exposure data to help brands invest against business outcomes. [More.]( [Be Wary Of Walls When It Comes To Connected TV Measurement]( To say that the industry still has much to figure out with connected TV, particularly with measurement, would be a laughable understatement. But in the race to build connected TV into the full-fledged advertising dollar magnet that we know it should be, our industry must resist the urge to settle for short-term solutions. [More.]( [Manage Your Own Identity Graph]( [How this source of truth powers your marketing]( [( News Round Up Hello Walls A series of quiet changes to Google and Facebook’s code in the past month show the two major walled gardens cooperating in unprecedented ways. Facebook has started firing Google AdWords pixels for retargeting on the news feed, as Zach Edwards, founder of the analytics firm Victory Medium, [caught in the wild]( earlier in March. A few days later, Edwards [spotted]( Facebook’s marketing landing pages passing data to AdWords as well. Last week, Facebook [updated its login page]( so people who incorrectly enter an incorrect password are prompted to use Google’s stored passwords. It’s another change that consumers wouldn’t notice, but raises eyebrows among technologists. And it isn’t just the internet giants tying together their platforms. At Mobile World Congress in Barcelona in February, the four largest wireless network operators, AT&T, Verizon, Sprint and T-Mobile, promoted an initiative called “[Project Verify](” to offer a shared sign-on service that would allow them to compete more effectively with Google and Facebook with their logged-in app users. The Carriage Trade When AT&T and Viacom reached a deal this weekend to carry Viacom networks on AT&T’s DirecTV pay-TV service, it included a new wrinkle. “[AT&T] asked Viacom to buy advanced ad products and sales services from Xandr, AT&T’s advertising group,” The Wall Street Journal reports. Pay-TV distributors usually get two minutes of ad time per hour for networks they carry, but AT&T’s requests for Viacom to use its ad products were above that baseline. Viacom execs also say they reached similar agreements in recent carriage negotiations with Altice and Charter. AT&T needs non-WarnerMedia inventory to prove to buyers that its ad business can impartially drive better results. But network execs aren’t persuaded yet. “Although the promise of a data-rich, automated marketplace for the traditional TV-ad business is intriguing, it is far from a reality, according to media executives familiar with the discussions.” [More](. Digital’s Sunny Forecast Global ad spend is expected to grow 4.7% in 2019, up from 4% growth predicted at the end of 2018, according to Zenith’s Advertising Expenditure Forecast. “We have upgraded our forecasts after internet ad spend markedly exceeded our expectations in 2018,” the Publicis agency wrote in its new forecast. [Read the release](. The fastest-growing channels are online video and social media, expected to grow by 19% and 14%, respectively, though there’s considerable overlap in those categories. The United States, the largest single market, is also propelling global ad growth. By 2021, the United States will add $32 billion to the ad market, with China adding $16 billion and India, the third-largest market, contributing another $5 billion. Offline channels are being helped by the internet as well, with ecommerce and direct-to-consumer challenger brands moving into TV and out-of-home. But Wait, There’s More! - [With The iPhone Sputtering, Apple Bets Its Future On TV And News]( - WSJ - [Google Mulls Third-Party Ad-Targeting Restrictions For Chrome]( - Adweek - [BBC To Pull Podcast From All Google Services]( - PodNews - [Group Nine Media And Refinery29 Said To Be In Talks To Merge]( - Business Insider - [Competing Against Google And Facebook In The Travel Industry]( - Bloomberg - [Smaato Receives TAG Anti-Fraud Certification]( - release - [Bing Ads Bad Account Takedowns Doubled In 2018]( - Search Engine Journal - [Top EU Court Says Pre-Checked Cookie Boxes Don’t Count As Consent]( - The Register - [Federal Grand Journey Subpoenas Major Marketer In US Media Probe]( - Ad Age You’re Hired! - [NCC Media Names Marty Shelata SVP, Automotive Partnerships]( - release Podcasts [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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