AdExchanger News for March 25, 2019

Today's Must Read - Auction Theory Ph.D.s Share Five Things Buyers And Sellers Should Keep In Mind For First-Price Auctions [AdExchanger | Optimizing the News] Today from AdExchanger Monday, March 25 Join Us [PROGRAMMATIC I/O, April 29-30, San Francisco]( - Day 2, 11:30 AM, "Betting On Programmatic" - In this session, DraftKings' Senior Director of Growth marketing Jayne Pimentel will describe the company's marketing engine, including its tech stack, supply integrations and measurement approach. --------------------------------------------------------------- Today's Must Read [Auction Theory Ph.D.s Share Five Things Buyers And Sellers Should Keep In Mind For First-Price Auctions]( “First-price auctions wipe out a lot of ways auctioneers would be tempted to bend the rules,” said Shengwu Li, assistant professor of economics at Harvard University. “There aren’t secret ways [for auctioneers] to boost the price anymore.” [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [A Cross-Platform Measurement Framework Is Finally Close To Becoming A Reality]( In an advertising industry that is defined by data and measurement in a way that few other sectors are, there's possibly no more desirable goal than cross-platform measurement. [More.]( [Is Ad Tech Consolidation Killing Programmatic?]( For some, the trend might seem natural, but there is a big downside for the whole programmatic industry and DSPs: M&As are self-annihilating the programmatic industry. [More.]( [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( News Round Up Samsung’s Sneaker Party Samsung laid off several people in its marketing group for inappropriate dealings with media partners and agencies. While the practice of wining and dining clients is a long established part of doing business in adland, it can become a conflict of interest if marketers are steering dollars toward the partners handing out the most perks. It’s unclear how many people were cut or what exactly they were let go for, but some employees who were dismissed without severance are claiming they’ve been treated unfairly, The Wall Street Journal reports. The probe came at the end of a monthslong audit into its agencies including R/GA and Publicis Media and shortly following the departure of Samsung CMO Marc Mathieu and US marketing chief Jay Altschuler. [More](. Duopoly Forever Of the $590 billion spent on digital advertising last year, Google and Facebook soaked up 24%, or $144.6 billion, according to a study by WARC. That’s up from the duopoly’s 23% share of digital ad dollars in 2017. WARC expects that number to increase to 28.6%, or $176.4 billion, this year. The duopoly’s endless gain is publishers’ pain, as the pool of digital ad dollars available outside of their walled gardens shrank for the first time last year, by 0.7% to $111 billion. Other highlights of the study: Google and Facebook are competing for dominance in the online video space, Amazon is coming after Google on search and commerce, and Facebook is losing users of its core app to Instagram. [More at Advanced Television](. Flix Bux Netflix is increasing its marketing partnerships business, with more brands and products integrated into shows and storylines, as well as Netflix-owned characters used in other companies’ shows and promotions. These deals cost between $300,000 and $1 million, Cheddar reports. Growing its marketing revenue will help Netflix stay ahead as powerful new players like Apple, Disney and AT&T’s WarnerMedia get into the streaming subscription business, driving up subscriber acquisition and retention costs. [More](. But Wait, There’s More! - [Google Mulls Third-Party Ad-Targeting Restrictions]( - Adweek - [How Europe Is Forcing Google To Change]( - CNN - [Estimating The SaaS Revenue Lost In A Security Incident]( - Medium - [Identity And Advanced TV Have Reshaped Video Advertising]( - Adweek - [Software Is Biased Like We Are. Can New Laws Change That?]( - WSJ - [Streaming Subscribers Surpass Cable For The First Time]( - MediaPost - [Xaxis CEO Bidon On Transparency In Digital Ad Industry]( - Cheddar - [Snapchat’s Private Marketplace Thrills Pubs, But Not Brands]( - Ad Age - [The Cost Of Buying Users From Facebook And 13 Other Ad Networks]( - TechCrunch You’re Hired! - [Tru Optik Taps Richard Kosinski To Lead Sales]( - MediaPost - [Pinterest Hires Former Walmart CTO Ahead Of IPO]( - CNBC Podcasts [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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