AdExchanger News for March 22, 2019

Today's Must Read - Silicon Valley Tech Is Spending More On Ads – Largely On Itself [AdExchanger | Optimizing the News] Today from AdExchanger Friday, March 22 Join Us [PROGRAMMATIC I/O, April 29-30, San Francisco]( - Day 1, 9:00 AM, "How To Harness The Momentum In Podcasting" - Join Tutuwa Ahwoi from National Public Media for a look at the digital audio landscape, the trends shaping its rapid growth and how programmatic factors into its future. --------------------------------------------------------------- Today's Must Read [Silicon Valley Tech Is Spending More On Ads – Largely On Itself]( Television is particularly important as companies like Amazon and Google build in-home hardware and media subscription businesses, said Zenith's Jonathan Barnard said, because to gain mass market appeal they need to reach people who aren’t regular users of their online services. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Big Story: Spring Forward, Fall Back]( This week, on “The Big Story,” Sarah Sluis lays out the benefits each type of agency buyer can bring to CTV, where the conflict is and what they can learn from each other. TV buyers, for instance, have imposed consistent pricing across different CTV inventory owners. But the targeting and optimization that makes CTV inventory so unique falls squarely within the realm of digital teams. [More.]( [Marketing Isn’t The Only Way To Go Direct To Consumer]( Not only do DTC brands have data that rivals their larger competitors, they are in many ways more comfortable running in-house operations that leverage data management and media facilitation technologies. [More.]( [Smart TV Manufacturers Will Decide The Tipping Point For ACR]( Smart TV manufacturers have a problem. Without working together, they’ll never hit the scale that brands need to truly embrace targeted advertising driven by automatic content recognition (ACR). And because of this, the walled garden model that brands are used to on the internet will never appear on ACR. [More.]( [Manage Your Own Identity Graph]( [How this source of truth powers your marketing]( [( News Round Up Streams Do Come True Streaming subscription fatigue may be setting in. That means marketing costs to acquire and retain new subscribers will go up and advertising models will remain under pressure. “Media companies and content owners … should not only continue to strengthen their content libraries, quality, distribution and value, but also keep a close eye on consumer frustrations, including advertising overload and data privacy concerns,” Kevin Westcott, leader of Deloitte’s telecom, media and entertainment practice, tells Adweek. Tiny moments of consumer friction can hurt growth. For instance, about two-fifths of streaming service users switch to a different service within a few minutes if they don’t see something to watch. And many viewers will abandon a streaming service entirely if it has as much as half the average ad load of a typical linear television program. [More](. Roll The Tape Amazon has been experimenting with video ads in its iOS app, and will do the same on Android later this year, according to Bloomberg. The ads are triggered by searches and presumably offer higher yield for Amazon and better performance for advertisers than static display. Amazon has set minimum budgets for the program at $35,000, according to an unnamed source, but it’s unclear from this write-up how prices are set. [More](. Pushed Out Meanwhile, being a third-party seller on Amazon isn’t getting any easier. The ecommerce giant is blocking ads from money-losing products in an attempt to prove to Wall Street it can generate profits, CNBC reports. In its most recent move, Amazon said money-losing vendors will have to make their products more financially viable to continue advertising on its site. Last month, Amazon closed all 87 of its pop-up stores and released a product that allows customers to have all orders shipped on the same day to reduce shipping costs. But this new initiative introduces bias into Amazon’s supposedly open ad platform, said Joe Hansen, CEO of Buy Box Experts. “Amazon is trying to be much more profitable than it was in the past,” he said. [More](. But Wait, There’s More! - [FTC Plans Broad Review Of Facebook’s Data Practices]( - Politico - [Comcast Launches New Streaming Service]( - Ad Age - [Paid Apple News Service Said To Feature Wall Street Journal]( - NYT - [Surprise Fans Of TV Advertising? Smaller Tech Firms]( - The Information - [Facebook Stored Hundreds Of Millions Of Passwords In Plain Text]( - Krebs on Security - [Why Amazon’s Private Label Beauty Brand Matters]( - WWD - [Agency Buyers Say There Isn’t Enough Addressable TV Inventory]( - Digiday - [Nielsen And Univision Reach Long-Term Agreement For TV Ratings]( - release - [Apple’s Plan For New TV Service: Sell Other People’s TV Services]( - Recode You’re Hired! - [Mirriad Adds Mark Melvin As EVP Sales & Brand Partnerships, NA]( - release - [Pinterest Hires Former Walmart CTO As Head Of Engineering]( - release Podcasts [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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