AdExchanger News for March 19, 2019

Today's Must Read - Podcast: The Singular BOK [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, March 19 Join Us [PROGRAMMATIC I/O, April 29-30, San Francisco]( - Day 2, 4:15 PM, "How To Optimize Your Amazon Advertising" - Attendees will learn how to move into Amazon ads, make their Amazon investments more efficient and extract granular insights to enable faster and more targeted optimizations. --------------------------------------------------------------- Today's Must Read [Podcast: The Singular BOK]( In his first interview since selling AppNexus to AT&T for an estimated $1.6 billion (and stepping down), former CEO Brian O’Kelley comes on the AdExchanger podcast for a nice long talk. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Your Money Is No Good Here: Why Brands Should Redirect Their Investment From Lookalikes]( As of late, the tell-all tools of marketing portfolio efficiency struggle to credit purchaser (or more commonly known as converter) lookalikes. [More.]( [Oracle Data Cloud Kills Off Its AddThis Audience Business In Europe]( Rather than terminating its contracts with its data provider and ad network partners, though, a source with direct knowledge told AdExchanger that ODC allowed its AddThis contracts to slowly expire over the course of many months and then made no move to renew. [More.]( [Inside The Agency Turf War Over Connected TV]( Digital buyers – who successfully laid claim to the “digital video” category that included desktop and mobile video – aren’t giving up CTV easily. [More.]( [Why On Earth Would Netflix Launch An Ad-Supported Service?]( There are obvious reasons why Netflix won't launch an ad-supported streaming service for the foreseeable future, such as cannibalism: Does anyone really believe that Netflix will ever launch an ad-supported service to compete with its subscription cash machine? [More.]( [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( News Round Up Price Drop, Inventory Hop All those digital buyers [complaining]( about Hulu being sold out of ad inventory will see a reprieve. The streaming platform’s decision to lower the price of its ad-supported plan to $5.99 a month will bring more users and ad dollars to Hulu, according to eMarketer. Hulu ad revenues will grow 22.7% to $2.2 billion from 2019 to 2020. Before the decision to lower the price of the streaming plan, eMarketer estimated Hulu would grow just 11.4% over the same time period. Just 17% of consumers use ad-supported subscription services, however, compared to 44% of consumers who pay for ad-free Netflix, Amazon Prime or HBO Go. Read the [report](. Sky’s The Limit UK broadcaster Sky is working with sister company NBCU to create a unified set of advanced advertising products under senior VP Denise Colella. Advertisers will be able to leverage NBCU’s audience targeting capabilities alongside Sky’s to reach an international audience and measure results across both networks, Broadcasting & Cable reports. Comcast has been slow to develop addressable solutions with NBCU despite acquiring the network 10 years ago. But the quick effort to combine Sky and NBCU’s addressable capabilities just five months after Sky’s acquisition shows how fast the race for advanced TV dollars is heating up. "NBCUniversal and Sky are committed to setting the highest possible standards and transforming the ad experience,” said NBCU ad sales chief Linda Yaccarino. “Bringing our advanced advertising solutions under one global structure is the first step in our journey.” [More](. No Money Back Last week’s [Facebook outage]( has left a handful of marketers wanting refunds, but skeptical they’ll get them, according to AdAge. Media companies like Social Outlier, which typically spend $400,000 daily on Facebook, found themselves locked out of Ads Manager, but still spending money. While Facebook wouldn’t comment to AdAge on whether it would provide refunds, getting money back from Facebook is reportedly rare, and the quantities small. Those issues certainly haven’t kept advertisers from spending: “In spite of its flaws, Facebook stands to remain the most important sales channel for performance marketers, the type of ad buyers that demand immediate returns from their campaigns, whether that's direct sales, website visits or new users.” [More](. But Wait, There’s More! - [NCC Media Is Moving From TV To Digital]( - Digiday - [Apple’s Big Spending Plan To Challenge Netflix Takes Shape]( - NYT - [Kantar Merges All Brands As WPP Consolidation Continues]( - The Drum - [Most Amazon Brands Are Duds, Not Disruptors, Study Finds]( - Bloomberg - [New Zealand Firms Consider Pulling Ads From Social Media After Shooting]( - Reuters - [Mark Penn On Why MDC Was The Right Deal, And What Comes Next]( - AdAge - [How Snap’s New Chief Business Officer Plans To Overhaul Its Ad Biz]( - Adweek - [Inside YouTube’s Struggles To Shut Down Video Of The New Zealand Shooting]( - WaPo - [Teikametrics Launches Hourly Bidding Algorithm For Amazon Advertising]( - press release You’re Hired! - [Warner Bros. Chairman, CEO Kevin Tsujihara To Step Down]( - WSJ - [Blue Fountain Media Announces Leadership Changes]( - release - [Discovery Promotes Keith Kazerman To VP Digital Sales, Advanced Ads & Research]( - release - [iCrossing Welcomes New CTO, US Head Of Search, Head Of Talent]( - blog Podcasts [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 118:]( Adform's Julian Baring [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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