AdExchanger News for March 12, 2019

Today's Must Read - What People Get Wrong About In-Housing [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, March 12 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - "How To Unify Data Across Teams And Media Partners" - Day 1, 3:15 p.m. - Data-driven marketers often struggle to integrate data from across products, CRM systems, media platforms and agencies, to the detriment of their personalization efforts. Session attendees will learn how to conduct the orchestra without dropping the baton. --------------------------------------------------------------- Today's Must Read [What People Get Wrong About In-Housing]( Iron Man Tony Stark once said, “Part of the journey is the end,” and though in-housing is not intergalactic warfare, there is an important lesson to be learned. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [How Massage Envy Built Its Data-Driven Marketing Strategy From Scratch]( Today, Massage Envy has a newly upgraded POS system, an upgraded CRM system and a Dentsu agency roster – Merkle, Carat and iProspect – to help execute campaigns nationally. [More.]( [Who Invited Facebook To The Upfronts?]( Jokes aside, if programmers didn’t see FB as a threat, would they have mentioned them at all? Probably not. So if fellow media companies aren’t overly thrilled to have Facebook join the upfronts’ buffet of content, do advertisers feel differently? [More.]( [Manage Your Own Identity Graph]( [How this source of truth powers your marketing]( [( News Round Up Travel Bug Google is making big moves in travel. Last week the search giant quietly announced a new standalone hotel-booking site, similar to Google Flights. With its own page, Google will do a lot less linking out to third-party booking services. Hotel companies may not mind, though, if Google can consolidate the number of intermediaries in the space. Google is also adding some new data as a carrot to hotel chains, like the kinds of keywords, reviews or searches for nearby landmarks that lead to bookings, Skift reports. “Meta-search fronted this development in the initial phase,” says Chetan Patel, VP of strategic marketing and ecommerce for Onyx Hospitality Group. “Now maps and content has become more prominent on search and on mobile.” [More](. Direct Your Attention DirecTV Now, AT&T’s streaming bundle of live TV channels, is upping its price from $50 per month to $60, and it will add HBO to the package. Of all the media properties AT&T acquired with Time Warner, HBO has been the hero. AT&T has already bundled HBO into wireless subscriptions, and a WarnerMedia streaming service expected to launch this year will have HBO, TechCrunch reports. Aggressively leveraging HBO will probably generate antitrust complaints, but those might not stick considering DirecTV Now has been bleeding subscribers, losing a quarter-million in the second half of last year alone. Meanwhile, Hulu Live and YouTube TV, which offer linear television bundles starting at $40, are gaining subscribers. [More](. Alexa, Where Are My Users? Despite having 80,000 developer skills (Amazon’s term for voice apps) on its Echo platform, Amazon has yet to influence consumers to adopt voice beyond mundane tasks like setting timers and playing music. That’s made voice-based software difficult for developers to monetize. Many people compare the voice ecosystem to the early days of mobile apps, but both Apple and Google had “minted fortunes” for developers at this stage in their development, Bloomberg reports. It turns out getting people to change their habits from looking at a screen to conversing with a machine is proving more difficult than expected. And a lack of visual discovery is making it difficult for people to find third-party developer skills, let alone interact with them. “There are kind of a cluster of features people are coming to expect for voice: a daily news summary, weather, timers and a random fact,” says James Moar, an analyst at Juniper Research. “People aren’t really experimenting that much.” [More](. The TEGNA Road Map TEGNA has its checkbook at the ready if any interesting acquisition opportunities crop up. “M&A is a very big part of our future strategy,” the local broadcaster’s president and CEO, Dave Lougee, told investors at the Deutsche Bank Securities 2019 Media, Internet and Telecom Conference on Monday. “We have enough scale today to do what we need to do, but we’re poised to be a good consolidator.” Lougee didn’t go into detail on what type of assets TEGNA could be in the market for, although he did say that TEGNA would consider making acquisitions “on the Premion side.” Premion is TEGNA’s OTT advertising division, for which Lougee said demand is on the upswing. “Inventory in OTT is growing by the hour.” But TEGNA isn’t in any rush. “We’re not in panic mode to do anything that doesn’t make sense,” he said. Comcast, on the other hand, is [kicking the tires]( on potential ad tech acquisitions. But Wait, There’s More! - [Why Food Delivery Services Want To Create Super Users]( - WSJ - [The Opportunities For Hulu After Conventional ‘Hit Its Ceiling’]( - Digiday - [Twitter’s Ambitious Plan to Change The Way We Tweet]( - Recode - [Turner’s Aversano: How AT&T Data Drives Guaranteed Outcomes]( - Beet.TV - [How Bachelorette Contestants Turn Instagram Into ‘QVC On Steroids’]( - Adweek - [GroupM Vets Form New Search, Performance Agency]( - MediaPost - [Who Cares About Brand Safety?]( - eMarketer - [How The Internet Travels Across Oceans]( - NYT - [Facebook Sues Ukrainian Quiz App For Stealing User Data]( - The Verge You’re Hired! - [Steven Wolfe Pereira Joins Encantos As CEO]( - Forbes Podcasts [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](