AdExchanger News for March 8, 2019

[AdExchanger | Optimizing the News] Today from AdExchanger Friday, March 8 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Build your own agenda - This new site function will allow you to customize your own conference agenda and have it emailed to yourself for future reference. Use the pre-made filters or search for keywords and topics to get started. --------------------------------------------------------------- Today's Must Read [Everything You Need To Know About The Bidstream]( In the world of real-time ad auctions, bidstream data comes from a publisher or app and includes basic facts about the ad unit, like publisher and URL, device type, IP address and ad format. It also might have other nuggets of info, like location or audience demographic data, that could entice buyers. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Gucci Gets Its House In Order With A Digital-First Mindset And A Penchant For Experimentation]( “We’re a brand that puts great emphasis on joy and optimism,” said Robert Triefus, EVP and CMO at Gucci for more than a decade. “We’ve put creativity at the center of everything we do since we began our new chapter in 2015.” [More.]( [The Big Story: Boiler Room]( Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus. [More.]( [How Mobile’s Growth And Power Overshadows The Other Screens]( While Netflix is not likely to overturn the Hollywood establishment anytime soon, its breakthrough with the Academy Awards illustrates how powerful the streaming platform has become, particularly on mobile. [More.]( [The Big Maybe Recession Of 2019]( When you ask those in the ad spending community if they expect a recession, as I have, you will find that they are decidedly undecided. [More.]( [Manage Your Own Identity Graph]( [How this source of truth powers your marketing]( [( News Round Up Enter Audio The growth of podcast audiences justifies the hype. More than half of Americans over the age of 12 report having listened to the audio format this year, up from 44% last year, according to Edison Research’s 2019 Infinite Dial Study, which has been tracking consumer media habits for 21 years. The audience for podcasts is both growing and avid, with the 22 million people who listen to podcasts weekly averaging seven podcasts per week. Podcast listening is growing digital audio listening overall, with 60% reporting listening to online audio weekly. And audio listening in general is being fueled by the rise of smart speakers, which 65 million people, or 23% of Americans, now own. As these new media formats rise in popularity, social media usage is shrinking. Edison estimates that 15 million fewer Americans are using Facebook than last year, and Twitter usage has stalled at 5% of the population. [Read the study](. Fee To Roam TrustX is shifting its 12.5% technology fee from advertisers to publishers. The move could disadvantage TrustX with publishers, who may prefer a bid from a different SSP that takes a smaller cut. “This entire initiative is a bit of a gamble for TrustX publisher-members,” David Kohl, TrustX president and CEO, tells Ad Age. “However, our publishers agreed to it because of the very vocal call from their clients for this additional explicit layer of transparency, and a promise – from agencies, in particular – that they would prioritize supply-paths that maximize working media value.” TrustX may be a non-profit trade group created to represent its 35 publisher members in the ad tech space, but like every other vendor, it’s still trying to figure out how to balance the concerns of marketers and publishers at the exchange. [More](. Malware And Tear Online ad fraud and cybersecurity aren’t going away. They’re getting more complicated. The media cybersecurity firm Devcon found several ad tech fraud operations using polyglots, malware that disguises itself in a web image, which can be disguised as an ad. Unlike going directly for ad impression revenue at scale with a botnet, polyglots sucker sensitive information from users, such as by coaxing a click on a fake cruise ad and then prompting people for an email address or credit card data. Polyglots are common in cybersecurity, but haven’t been used much to date for ad fraud. “Researchers say polyglots could be used to harness processing power from devices for use in cryptocurrency mining and to transfer money from one bank account to another using a supply-side server and a demand-side server,” Adweek reports. [More](. But Wait, There’s More! - [Mobile Ads Do More In One Second Than You Might Think]( - WSJ - [Google Adds Monetization Tools For Android Developers]( - TechCrunch - [Amazon Is Closing Pop-Up Stores As Retail Strategy Evolves]( - NYT - [Talon Buys US OOH Agency Grandesign]( - release - [Spark Foundry Launches Audio Ads That Match Listening Tastes]( - MediaPost - [BuzzFeed Goes Offline With First Printed Newspaper]( - Adweek - [Airbnb To Buy HotelTonight]( - CNBC You’re Hired! - [Vox Taps Edwin Wong As SVP Of Media Insights And Innovation]( - release - [Velocidi appoints Paulo Cunha CEO]( - release Podcasts [The Big Story Episode 33:]( Boiler Room [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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