Build Your Custom PROGRAMMATIC I/O Agenda

[PROGRAMMATIC I/O San Francisco, April 29-30]( Announcing: Build Your Own Agenda We’re very excited to announce a new feature on the [PROGRAMMATIC I/O]( website: a custom agenda builder. This will allow you to save the sessions that interest you, whether you’ve registered for the conference or not, and have them emailed to you. [CUSTOMIZE NOW]( Need some recommendations on what to save first? Below, we’ve highlighted some of our buy-side speakers who are leading marketer organizations at their respective companies. You’ll get insights on improving ROI, consolidating programmatic systems, taking a digital-first approach and more. [Session Highlights]( Day 2, April 30th | The Plenary Program Cross-Platform Data: The Path To Better ROI [Sachin Puri, Sr. Director, Global Head of Performance Marketing, StubHub]( StubHub's head of global performance marketing highlights an immediate need for marketers, data providers and platforms to partner and solve for better cross-platform ROI measurement and optimization. Sachin Puri, Sr. Director, Global Head of Performance Marketing, StubHub --------------------------------------------------------------- The Global Marketer [Kristen Brown, Senior Manager of Global Media and Technology, The Coca-Cola Company]( Senior manager of global media and technology Kristen Brown describes how the company consolidates programmatic systems, actions on data and achieves global orchestration of its media buying activities. Kristen Brown, Senior Manager of Global Media and Technology, The Coca-Cola Company --------------------------------------------------------------- Betting On Programmatic [Jayne Pimentel, Senior Director, Growth Marketing, DraftKings]( DraftKings exemplifies the digital-first approach to marketing. In this session, Senior Director of Growth marketing Jayne Pimentel will describe the company's marketing engine, including its tech stack, supply integrations and measurement approach. Jayne Pimentel, Senior Director, Growth Marketing, DraftKings [BUILD MY AGENDA]( [The AdExchanger Awards Gala. The future of marketing and advertising technology will be recognized in bright lights and with proper fan fare at the exclusive Awards Gala Dinner. Finalists will be announced soon! April 29, 2019 from 7 - 11 in the Golden Gate Ballroom at the Marriott Marquis San Francisco.]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](