AdExchanger News for March 6, 2019

Today's Must Read - As Spotify Wades Into Podcasts, Programmatic Is Top Of Mind [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, March 6 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30](- "A Conversation With Google" - Google’s Brad Bender shares insight into its marketer and publisher products, including how measurement, targeting and data sharing will evolve as consumers level up their expectations from the advertising industry. Sponsored by Jellyfish and Pitney Bowes. --------------------------------------------------------------- Today's Must Read [As Spotify Wades Into Podcasts, Programmatic Is Top Of Mind]( “In the year and a half I've been here, I’ve seen audio go from being an interesting conversation to something marketers really need to understand,” Spotify Global Head of Automation Sales, Julie Clark, said. “The market is moving toward more automation, but different clients have different needs.” [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Advertisers To Instagram: More Measurement, Please]( Although Instagram claims that 68% of its users choose to interact with influencers – and 80% proactively follow brand accounts – downstream metrics and ad attribution have a long way to go. [More.]( [Podcast: Soft Skills]( This week on the podcast, 360i CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to exist as competitive factions that inhibit brand growth. [More.]( [Sizmek Could Be Forced Into Sale After 2018 Revenue Miss And Ad Server Losses]( Cerberus has deeper pockets, but is looking for a new strategic partner, likely another PE firm, to invest and provide more working knowledge in the space, according to sources with knowledge of the situation. If Cerberus doesn’t find a new co-backer for Sizmek and isn’t willing to invest on its own, it will have to sell the company. [More.]( [The IAB’s New Position On Regulation Signals We’re Not In The Little Leagues Anymore]( Once California passed its Consumer Privacy Act, the IAB had little choice but to change its regulatory posture. As the most populous state in the union, California has much clout; when the state sets its own environmental standards for automobiles, all US cars will ultimately meet them. [More.]( [Manage Your Own Identity Graph]( [How this source of truth powers your marketing]( [( News Round Up Oath Ad Server, Peace Out Verizon Media will shutter the Oath ad server in 2020, Adweek reports. The Oath DSP and SSP products aren’t affected, and Verizon will be shifting investments to higher-growth revenue streams, such as connected TV, streaming audio and adoption of its mobile app SDK. Many ad tech owners have been tempted to cut ad server offerings, since the business comes with high infrastructure costs and headcount. There also isn’t much growth because Google dominates the market and there’s a large field of alternatives in the mix. The looming question is whether Verizon Media remains as committed to its plan to build a data-driven ad platform to rival other internet giants. “There was much promise for the combined AOL-Yahoo-Oath ad stack, and as Verizon has made 5G its core effort, the company appears to have decided that ad tech is not the bet they want to make.” [More](. CPG Vs. DTC: Round 2 Legacy product brands are reasserting their strength with US consumers and retailers after years of market share losses to direct-to-consumer startups. The retail conference Shoptalk in Las Vegas this week is a microcosm of that trend. There are fewer independent DTC brands leading the show, with mainstays like Bonobos, Dollar Shave Club and Trunk Club acquired by incumbents (Walmart, Unilever and Nordstrom, respectively), reports 2PM, a commerce news company. And DTC startups that have grown into meaningful businesses mostly embrace TV and brick-and-mortar retail. After weathering a tough few years, large brands can strike back. P&G accounts for 18% of Walmart’s in-store sales, up from 15% in 2016. That’s a lot of leverage to potentially box DTC rivals out of the largest US grocery chain. If established CPGs can contain DTC growth to ecommerce and Facebookagram performance marketing, they can wait out the VC money while [developing their own]( consumer-direct product lines. [More](. A Tangled Web We’ve Woven Procter & Gamble is testing the bounds of cross-agency relationships with its creative and media-buying accounts that span WPP and Publicis agencies. “I can see how, when you're not involved, it can seem pretty foreign. People are curious about it from a business and creative standpoint," says Joe Mongognia, executive director for WPP’s Grey and one of three executive creative directors for Woven, P&G’s boutique agency collab. (The other two executive creative directors are from Publicis shops). Other blue-chip brands are using multiple agencies, in part because bulk ad buys don’t return the same benefits in data-driven advertising as they do with old-school TV and radio. Expertise and exclusive data or media is therefore more important. But don’t discount trust, or the lack thereof, as another motivator here. Some brands have lost faith in their agencies and maintain overlapping agency relationships to try and keep everyone in line. [More]( in Ad Age. But Wait, There’s More! - [SurveyMonkey Buys Web Survey Company Usabilla For $80M]( - TechCrunch - [Publicis To Merge Global Media Networks Spark Foundry And Blue 449]( - Adweek - [Financial Times Acquires Majority Stake In The Next Web]( - release - [The Future Of Cable May Be No TV At All]( - CNBC - [Hackers Sell Access To Bait-And-Switch Empire]( - Krebs on Security - [DAUs With A Grain Of Salt: How Buyers Define Scale On Platforms]( - Digiday - [IAB ‘Outlook For Data’ Report Shows Rising Data Spend]( - release - [Cision, Owner Of PR Newswire, Is Exploring A Sale]( - Reuters - [Adobe Adds In-App Messaging And Location Services]( - MediaPost - [Panoply Rebrands As Megaphone]( - release - [Magna: Media Economy Report]( - study - [Big Media Isn’t Ready To Fight Back Against Netflix]( - REDEF You’re Hired! - [Gyro Taps Kevin Fraser As US Head Of Precision]( - release Podcasts [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 116:]( Retail Madness [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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