AdExchanger News for March 5, 2019

Today's Must Read - AT&T’s Signal To Xandr: No More M&A For Now [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, March 5 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Sponsored by Gameberry and Infutor - "How Wrong Audience Targeting and AI-driven Campaigns Undermine Brand Growth" - Nico Neumann, Assistant Professor and Fellow, Centre for Business Analytics, Melbourne Business School shares new findings on audience performance tests, including discussing when and why buying audience data makes sense for advertisers. --------------------------------------------------------------- Today's Must Read [AT&T’s Signal To Xandr: No More M&A For Now]( “They are not going to do another really big move until they have shown some results from AppNexus, and they are making excellent progress,” said one investment industry source who asked for anonymity. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Pinterest Eyes Bottom-Of-The-Funnel Budgets With Catalogs, Self-Serve Shopping Ads]( Although buy buttons didn’t really catch on when social media platforms started experimenting with shopping functionality four or five years ago, social commerce is starting to get real. [More.]( [As AI Expands Across Advertising, Marketers Must Mitigate Unconscious Bias]( The reason for bias in AI is deceptively simple and, therefore, dangerous: AI is our own humanness, our own flaws and prejudices, staring back at us. With few regulations and accountability mechanisms, the responsible use of AI tools in marketing rests with a company’s strategy. [More.]( [How Advertisers Can Still Win In The Streaming Wars]( Consumers want to find the balance between premium services and ad-supported content. Don’t expect ads to die out, but we will see traditional TV ads move aside for a data-enhanced experience that make ads more relevant, targeted and, hopefully, less annoying. [More.]( [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( News Round Up Twitter’s Unfinished Ad Business Twitter still has some catching up to do on the advertising front, CFO Ned Segal acknowledged Monday at Morgan Stanley’s Technology, Media and Telecom conference in San Francisco. Segal said Twitter needs to prove its ad formats drive interest even if there isn’t a direct click to purchase, MediaPost reports. “We do have some direct-response advertising on Twitter but not as much as we should,” he said. Most of those DR dollars currently come from video campaigns where users click through to a mobile game, say, or link to a site after watching a trailer. But there’s a much broader pool of performance advertisers that have been tapped by Facebook, Instagram, YouTube and even Snapchat. [More](. Snap To Snapchat’s long-awaited turnaround hasn’t happened yet, and it’s clear the company won’t emerge as a real contender to Facebook and Google, as many buyers and investors had hoped. The switch from direct, TV-style ad sales teams to a programmatic platform in 2017 harmed prices and a redesign introduced last year was scorned by users. But Snapchat has defended the changes as necessary business moves as the company matures, despite the rough blowback. “There are some reasons to believe that Year 3 may provide a turnaround.” Snapchat’s revenue has picked up, and the switch to programmatic may start yielding dividends this year. [More](. Start Here Taboola is acquiring Israel-based news distribution service Start Magazine for an undisclosed sum. The app, which is pre-installed on 20 million devices through partnerships with local cell providers, will grow the footprint of Taboola’s own news service, positioned as an alternative to Apple News. The content recommendation engine has inked deals with telcos like ZTE and Vivo to grow its news service footprint. Unlike Apple News, Taboola links out to publisher sites rather than keeping readers – and publisher data – within its walls. “That is the Achilles’ heel of Apple News,” Taboola CEO Adam Singolda tells The Wall Street Journal. “I will never work with someone that asks me to keep people inside.” [More](. But Wait, There’s More! - [The Data Brokers Buying And Selling Your Personal Information]( - FastCo - [Luminary Aims To Be The Netflix Of Podcasting]( - NYT - [Two Years After Going Public, Snap’s Problems Are All About Growth]( - Recode - [Accenture Acquires UK-Based Innovation Firm ?What If!]( - release - [The Atlantic’s Shift To Subscriptions Is Delayed]( - Digiday - [Zenith: Automotive Ad Spend Forecast]( - release - [Do People Actually Want Personalized Ads?]( - eMarketer - [Bob Greenblatt Talks WarnerMedia Mandate, Streaming Wars]( - Variety You’re Hired! - [WarnerMedia’s Gerhard Zeiler To Head Affiliate And Ad Groups]( - Ad Age - [Accenture Interactive Expands Leadership Team With Two Exec Hires]( - release Podcasts [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 116:]( Retail Madness [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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